Michelle Gamble
SmartCompany
Sydney, NSW, Australia
Contact Michelle
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Michelle:
Feal the fear and do it anyway: Why you shouldn’t be scared of changing your branding
Last week was a big one for me and my team at Marketing Angels as we launched our new website and unveiled new branding at the same time. We were excited and a bit nervous in the days leading up to our big reveal. We were mostly excited because we’re quite happy and proud with → Read More
How the latest Google change can affect your advertising
Just when you thought you’ve already mastered advertising through Google, a change comes along. Google has quietly rolled out a redesign that affects how future ads will be displayed on desktop search results in all languages worldwide. The search engine giant has decided to stop showing ads on the right side of desktop search results. → Read More
Seven fool proof ways to get ahead of local competitors
It’s no doubt the secret sauce that will help you overtake your local competitors is to show up in local search results. That’s it. However, few small businesses are making enough effort with their local search engine optimisation (SEO) strategy to dominate their local turf. Here are some tips that will help you kick-start your → Read More
Instagram marketing trends every business should know
Instagram is a marketing tool that you need to understand to be able to get the results you want. → Read More
SEO basics for every business
What Google actually wants is for publishers to work harder on their content and offer end users unique value rather than unique content. → Read More
How much should you spend on marketing?
Let me show you how far your marketing budget will get you in the real world. → Read More
What’s keeping you from doing video content marketing?
Video content marketing is the next big step for every business when it comes to digital marketing. → Read More
How to win awards and turn them into marketing and sales success
Winning an award is a goal every business should set out to achieve. → Read More
Essential elements of successful email marketing
There's one benchmark of a successful email marketing campaign that doesn't always get enough attention. → Read More
What to do if your conversion rates drop
Sometimes, all that’s needed is a simple tweak to get your conversion rate back up. → Read More
How to really understand who your buyer is
These days it has become a standard for brands and marketers to create buyer personas to define their target market and create a more effective marketing strategy. → Read More
Stats that should be shaping your marketing plan
Here are the key statistics that illustrate what media Australians are consuming, how Australians are looking for products and services, what’s shaping their decisions and how your marketing strategy should be adapted. → Read More
Why social media advertising could be a better option than search advertising
Social advertising is becoming increasingly effective and many of our clients now spend more on it than search advertising. → Read More
Understanding online marketing analytics
Often when starting out in business our marketing decisions are based on hunches and predictions. This often results in money wasted before you work out if you are getting it right. → Read More
How to use the Google Analytics URL Builder to measure the success of your online marketing campaigns
Google Analytics has a free tool that lets you track all your online campaigns effectively, and while it's not exactly new, it is often overlooked by users. → Read More
How to create visuals that will engage your audience
In the age of social media and shrinking attention spans, brands and marketers have a tougher job of converting leads into sales because we are now dealing with well-informed and easily distracted customers. → Read More
Feel like you’re being stalked by a brand online? Welcome to retargeting
Retargeting (or stalker advertising) is one of the hottest new digital marketing platforms today for a reason. → Read More
What you need to know about Australia’s changing media landscape
The new behaviour patterns of media consumers is what’s causing brands, advertisers and other stakeholders to change priorities in terms of ad spending. → Read More
How to reach your target market using Twitter Ads
Getting noticed in your target market’s social media news feeds now requires more effort than ever. → Read More
How effective are native ads?
Native advertising is a new way to grow exposure and capture consumer attention for your brand. → Read More