Andy Crestodina
Orbit Media
Chicago, IL, United States
Contact Andy
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Andy:
5 Ways to Improve Any Webpage by Adding Specificity
5 quick ways to improve any page on your website using specificity. This is the biggest difference between good and bad web pages → Read More
How to Write Expert Roundups: 5 Clever Marketing Roundup Examples
The best expert roundup blog posts aren’t just the usual suspects answering common questions. Here are 5 examples of how to write an expert roundup with curated insights and visuals. → Read More
The Most Obvious Content Strategy That No One Uses: Curriculum Development
10 ways to shift your content strategy away from an endless stream of how-to articles toward a more organized, content curriculum. → Read More
How To Make a Sitemap: 12 Tips for SEO, Keywords, UX and Content
Your sitemap will greatly impact your results. Learn how to target specific SEO keyphrases that gently guides visitors toward conversion. → Read More
What Do Website Visitors Want? It’s Not What B2B Brands Are Giving Them [New Research]
We have planned and designed hundreds of websites. Every day, we live in the world of website features, content and designs. That’s because we’re a web design company! But most digital marketers have been through the process at least once…Read More › → Read More
Where to Start with Digital Marketing? Do These 10 Things First
This article is based on hundreds of conversations with all kinds of brands. Here are the first 10 things you shoul do in digital marketing. → Read More
55 Marketing Diagrams and Charts that Explain Content Marketing
When concepts get tough, content gets visual. Marketing diagrams are a fast way to explain complicated topics and tricky ideas. Nothing makes a muddy post clear like a good visual. → Read More
7-Point Content Checklist for Getting Traction on Your Next Article
You're an expert on a topic. Your editor loves the idea. You have a page of notes ready to be turned into your next article. So what happens next? → Read More
26 Ways to Get Ready for the Rebound: A Playbook for What to Do Right Now
Here are 26 things we can do now to help get ready for the rebound. The recovery is coming. Let's reset and refocus on the marketing foundations. → Read More
The Coronavirus Impact on Marketing Agencies: 122 Agency Executives Report
This report is a snapshot in time amid a fast changing social and economic picture. → Read More
There Are Two Kinds of Content Strategies: Publications and Libraries
There are two types of content strategies. They have different topics, different promotion channels and different team requirements. Here's an infographic that summarizes the differences. → Read More
The 3 Least Useful Metrics in Analytics and What to Check Instead
Hundreds of analytics reports are at our disposal, but how many of them are actually worth our time? These are the most essential metrics to view. → Read More
What is Thought Leadership Marketing? A New Definition for Marketers Based on Research
What is thought leadership? Here's our research-based answers after asking 481 marketers about thought leadership. → Read More
What’s a Good Bounce Rate? We Asked 500+ Analytics Accounts. Here's the Average Bounce Rate for Websites.
What’s a good Bounce Rate? In this study we reveal website bounce rate benchmarks by industry and traffic source. Plus tips on how to improve or lower your bounce rates. → Read More
How to Take a Great Selfie: 5 Selfie Tips for Mastering the Art
Before you strike another Blue Steel pose, take a minute to perfect your selfie skills. Here are 5 selfie tips for better digital self portraits. → Read More
What’s That Link Worth? 7 Factors in Link Equity and the SEO Value of a Link
Here are the top seven factors that determine the value of a link (aka link equity or “link juice”) prioritized based on my best understanding and experience. → Read More
How to Write a Blog Post for SEO: High-Speed Video Shows Process
Do you want to write a post that ranks? Are you writing for SEO? Ever wonder how to write a better blog post for top of funnel visibility? I recorded myself writing a high-ranking post. This high-speed video shows you how to do it yourself. → Read More
How to Generate Leads: 40 Effective Tips for Lead Generation
Let’s look at all the things required to create a lead generating machine. Here is everything you need to know about how to generate leads. → Read More
The Social Media Rule of Thirds and 3 Best Practices for Social Media Management
There are three types of social posts. And blending them together is part of social media best practices. Here’s a breakdown of the Social Media Rule of Thirds. → Read More
Two Types of Digital Marketers: The Tortoise and The Hare
There are two types of marketers who are very special to me. I love them both for different (and opposite) reasons. I think of them as turtles and rabbits. → Read More