Research Director
Digital Content Next
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Past articles by Research:
Top ad servers service the fake news ecosystem
New research found that that the top-10 credible ad servers alone account for 67% of fake news and 56% of and low-quality ad traffic. → Read More
Targeting practices: a critical look at surveillance advertising
Personalized advertising offers relevance. And algorithms that help target specific products and services towards interested consumers can be beneficial. However, collecting massive amounts of consumer is highly problematic. Some digital advertising methods use largescale data collection, profiling, and data sharing in order to micro target ads based on behavioral habits and search history.… → Read More
Understand consumer expectations in the ecommerce journey
As digital publishers diversify revenue strategies and develop ecommerce businesses, it is important to understand the consumer purchase process. For many publishers, ecommerce is more than just affiliate links, branded content, and online stores. Publishers are exploring investments in online shops, unique product offerings, wellness programs, virtual learning, and events. With new ecommerce… → Read More
Research reinforces the value of premium ad context
ThinkPremiumDigital‘s new research What’s so premium about premium digital? demonstrates the significant impact of content over ad perception. → Read More
Understanding dimensions of consumer trust to build media engagement
It has been frequently said, but it bears repeating: Consumer trust in media is alarmingly low. There's a great deal of speculation about why. → Read More
Courting media consumers with a customized approach
As consumers reenter life outside the home, publishers are assessing how they will maintain strong post-covid consumer relationships. → Read More
Discriminatory optimization: Social algorithms conflict with marketing plans
Research findings show that ad delivery optimization can often skew the exposed audience by gender or race. Specifically, research found that Facebook algorithms used to optimize a target audience discriminated in its delivery of job advertisements. New research, Auditing for Discrimination in Algorithms Delivering Job Ads, expands on this work to present an auditing methodology... → Read More
Identifying optimal subscription management practices
In the wake of the pandemic-era rise in subscriptions, news publishers are intently focused on retaining subscribers. → Read More
Continuous connection as a business model
Like traditional media, social media converts audience attention into revenue though the methods used to maintain audience attention differ. → Read More
Publishers go beyond diversity reports and make plans for action
It is clear that businesses, including those in the media, need to reexamine their internal culture and take action to address diversity. → Read More
Consumers say they value their data privacy, but do little to protect it
Most consumers do not know how to take meaningful actions to prevent the collection and usage of their data online. → Read More
Consumers of news on social media know that it is often inaccurate
Despite the fact that they often find their news on social media, consumers question the accuracy of the news they get on these platforms. → Read More
How powerful are deepfakes in spreading misinformation?
Easily accessible via open-source applications, deepfakes offer a cheap and efficient way to create deceptive videos of public figures. → Read More
Female representation in filmmaking inches upwards
Women in the media and entertainment industry are making slow but steady progress in closing Hollywood’s gender gap. According to the Celluloid Ceiling Report, women working behind the scenes in the industry’s top 100 films increased from 20% in 2019 to 21% as representation in the top 250 films grew from 21% to 23%. The... → Read More
News publishers are laser-focused on podcast production
Today’s news publishers view podcast production as an imperative. In fact, 37 daily news podcasts launched in the last 12 months alone. → Read More
Newsrooms evolve amidst the pressures of 2020
The forces of 2020 are reshaping the media business — from the shift in work environments to calls for racial equity in industry ecosystems. → Read More
How publishers can develop a content-to-commerce strategy
For quality publishers with strong consumer relationships, a content-to-commerce approach offers a valuable revenue diversification approach. → Read More
Covid-19 presents opportunities for audience-focused publishers
A life-changing event is when something happens that reshapes everything in your life. And many people see the pandemic as a life-changing event. We’ve altered our work environment, transformed our social behavior, and changed our media habits. However, according to Damien Radcliffe’s new report The Publisher’s Guide to Navigating Covid-19, some Covid-era changes will become... → Read More
Americans are critical of news institutions. That’s not all bad
Americans believe wariness of the news media is healthy for society. They think it is good to keep their guard up when obtaining news and information. → Read More
Covid-19’s community connection sparks engagement with local media
The Covid-19 pandemic and the work-from-home lifestyle are affecting consumers’ media consumption behavior, including engagement with local news. → Read More