Fiona Ma, WWD

Fiona Ma

WWD

United Kingdom

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Recent:
  • Unknown
Past:
  • WWD

Past articles by Fiona:

WWD

Rixo RTW Spring 2022

Souvenirs, scarves and beachy places such as Florida and Miami were the inspiration for this upbeat, optimistic range. → Read More

WWD

Bianca Saunders RTW Spring 2021

Saunders introduced print and color to her collection to create interesting contrasts. → Read More

WWD

London Sets Upbeat Tone for European Collections With Color, Vibrancy

Buyers loved all the dresses, prints and energizing color and pattern during this out-of-the-ordinary London Fashion Week. → Read More

WWD

Charlotte Knowles RTW Spring 2021

The designers presented a collection and film that was glitchy, psychedelic yet uplifting. → Read More

WWD

Edeline Lee RTW Spring 2021

Lee played it safe this season by reworking signature silhouettes in familiar fabrics. → Read More

WWD

Bethany Williams RTW Spring 2021

Williams presented a collection filled with many firsts. → Read More

WWD

From Gimmick to Growth, Virtual Try-on Tech Fuels Beauty Sales, Provides Future Solutions

FaceCake is working with its brand partners to implement no-touch sampling post-COVID-19. → Read More

WWD

Like Nature Intended: Auroboros Creates Couture That Grows on the Body

By using biomimicry, Auroboros creates garments that crystalize and metamorphosize over time. → Read More

WWD

Burberry to Introduce Sustainability Labels to Its Products

To mark the roll out, Burberry will also re-create a capsule of 26 looks using eco-friendly materials. → Read More

WWD

Damien Hirst, David Hockney Create Free Artwork

The British artists are bringing color and a little bit of spring to screens during lockdown. → Read More

WWD

H&M Most Transparent Brand, According to Fashion Revolution’s Transparency Index

Tom Ford, Bally and Max Mara scored 0 on the index. → Read More

WWD

Qubit Is Helping Retailers Move Product and Drive Sales With Personalization

Targeted product recommendations are helping to ease supply chain woes. → Read More

WWD

Duke and Duchess of Cambridge Make First Zoom Visit, to a School

“Well done to all of you, I know it’s not easy circumstances but it’s fantastic,” the Duchess of Cambridge said in a video posted on Instagram. → Read More

WWD

Duke and Duchess of Cambridge Make First Zoom Visit, to a School

“Well done to all of you, I know it’s not easy circumstances but it’s fantastic,” the Duchess of Cambridge said in a video posted on Instagram. → Read More

WWD

Space NK Shifts to Online Makeup Consultations, Beauty Masterclasses

Industry experts such as Dr. Dennis Gross and Charlotte Tilbury will host digital events. → Read More

WWD

How European Aid Packages Can Help Midsize Beauty Companies

A look at what’s available and the way it is being used. → Read More

WWD

Powering Through the Crisis with the Fitness Community

The fitness industry and freelance instructors in particular have been hit hard by the closure of gyms and stores. But they were quick to reinvent themselves and keep demand for active wear and online workouts high. → Read More

WWD

Online Fitness Surges Amid Coronavirus

But is it enough to keep activewear and fitness brands afloat during the crisis? → Read More

WWD

Fashion’s Most Powerful Tools in a Crisis? Storytelling and WhatsApp

As stores close and physical interactions are minimized, online content and communication is critical for brands and retailers to keep moving, share positivity and service clients. → Read More

WWD

In Focus: Messaging App Hero Fuels Connectivity Between Sales Staff, Customers During Self-Isolation

Retailers such as Credo Beauty and Annoushka are reporting a big increase in chat-based commerce in the past few weeks. → Read More