Aaron Baar
MediaPost
Westmont, IL, United States
Contact Aaron
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Aaron:
Consumers Pleased With Smart Speakers, But Aren't Really Asking Much
A survey of more than 500 consumers shows 90% of consumers are happy with their smart speakers' performance. But they're still only requiring the devices to perform simple tasks. → Read More
Subway Launches 'MyWay' Loyalty Program
Subway Launches 'MyWay' Loyalty Program - 02/23/2018 → Read More
StreetEasy Lays Out The Perfect Apartment Search
"The goal is to connect making light of the often-humorous considerations we all incorporate into our home search in the city," Peter Edwards, StreetEasy's vp of marketing and analytics for StreetEasy, tells "Marketing Daily." → Read More
Comcast Shows Off 'Heroes Behind The Mask'
On the heels of "Black Panther" (and in honor of Black History Month), Comcast is taking time to showcase black and African-American behind-the-creators stories with a new short film and campaign. → Read More
Consumers Like Using Their Smartphones ... To Buy New Smartphones
"The store experience is still important, and you still have more in-store than smartphone or online, but online satisfaction is much higher," J.D. Power's Peter Cunningham tells "Marketing Daily." → Read More
Kimpton Has That H.U.M.A.N Touch
The hospitality brand introduces its new "operating system" with its new "Stay Human" campaign. → Read More
Cricket Creates Personalities For Its Cuddly Characters
The AT&T-owned pre-paid wireless brand gives silently happy characters a voice in new ad campaign extension, and a more proactive tagline. → Read More
AT&T Makes 'Your Thing' Their Thing
"What we do is somewhat intangible, and this is us showing how we enable the things you love," Marc Burns, AT&T's vice president of advertising and social media, tells "Marketing Daily." → Read More
Condom Company Skyn Cultivates 'Places Of Intimacy' Travel Guide
"We as a brand truly believe that intimacy and great sex are interdependent," Jeyan Heper, CEO of Skyn parent brand LifeStyles, tells "Marketing Daily." → Read More
Peloton Pivots From Product Focus To Brand Storytelling
"As we have grown our awareness and success, we're finally ready to tell the Peloton brand story, and show what that product experience can enable," Carolyn Tisch Blodgett, the company's head of brand marketing, tells "Marketing Daily." → Read More
Still Enviable, iPhone Sales Are Flattening
"Growth in Apple's U.S. installed base has definitely slowed, It's still huge, but Apple won't add to it at nearly the rate it did," Michael Levin, partner at CIRP, tells "Marketing Daily." → Read More
Wireless Networks See Satisfaction Rate Lift From Unlimited Plans
"In theory, there shouldn't be a reason that someone with an unlimited plan would have better network quality than those with a limited plan," Peter Cunningham, technology, media and telecommunications practice lead at J.D. Power, tells "Marketing Daily." → Read More
Headphone Maker Monster 'Goes Big' With Super Bowl Ad
Not to be confused with the job-search company or energy drink, the electronics company is making its television commercial debut on the world's biggest stage with a star-studded commercial. → Read More
Sprint Introduces 'Evelyn' In Its Super Bowl Spot
For its Super Bowl entry, Sprint is introducing "Evelyn," a highly intelligent robot that determines, in a world of general network parity, that the less expensive choice is a better option → Read More
Mucinex Focuses On The Day After The Super Bowl
The brand is airing a new commercial set to air directly after the game, highlighting the day after the Super Bowl as the supposed number one sick day of the year. → Read More
In Analysis Of Social Buzz, Telecom Players Find Varied Success
"We saw different reasons why brands improved. Each brand has its own unique DNA, and that's why it's important to measure both online and offline conversations," Matt Phillips, associate vice president at Engagement Labs, tells "Marketing Daily." → Read More
Squarespace's Super Bowl Strategy May Even Make 'Sad Keanu' Happy
In advance of the big game, the website-building company has released a series of teaser ads featuring actor Keanu Reeves mulling the creation of a site for his Arch Motorcycle business. → Read More
Sonos Takes Aim At 'Big Tech'
The company announced it would offer its "Sonos Two" bundle (two Songs One speakers that can be paired to work together or independently) for $349, the same price as a single Apple HomePod speaker. → Read More
Postmates Gets 'It' .. And Its Consumers Too
"The tagline plays on how we use data to better understand our consumers and what they want, while also emphasizing how we can literally deliver them anything, anywhere, anytime," Lizz Niemeyer, director of brand marketing for Postmates tells "Marketing Daily." → Read More
Canadians Demonstrate What It Means To 'Be Olympic'
In advance of the upcoming games in PyeongChang, South Korea, the Canadian Olympic Committee has launched a new marketing campaign to get Canadians excited and interested in the athletes representing their country. → Read More