Mark Bergen
Advertising Age
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Past articles by Mark:
Apple Pay Facing Stiff Competition From Retailers
Five months after shaking hands with Apple, retailer Kohl's is starting to compete with the tech giant's mobile-payment service Apple Pay. For Apple, the market leader of in-store mobile payments, moves like Kohl's are becoming increasingly familiar. Over the summer, Walmart rolled out its own mobile-payment service nationwide and pharmacy chain CVS introduced CVS Pay. Apple Pay, which turns two… → Read More
With Campaign in Masters Tourney, AT&T Puts Money Behind Enterprise Push
On Wednesday, AT&T Business Solutions premiered a new ad campaign during the PGA Masters for its enterprise customers. → Read More
Hey, B-to-B Marketers: Apple Wants You for Its Watch
Apple posted a job listing for a marketing specialist focused on spreading its upcoming wearable device in the corporate world. → Read More
Pharrell Is Happy With the Apple Watch (That He Got Before You Did)
Pharrell Williams wears a yet-to-be released Apple Watch on NBC's 'The Voice' and on his Instagram. → Read More
Watch the First Video Ad On Tinder: Video for Bud Light's Whatever USA
On Thursday, Tinder, the popular dating app owned by IAC, ran its first paid video ads: video spots from Bud Light promoting its Whatever USA campaign. → Read More
AT&T Names Lori Lee From Video Entertainment and Broadband Unit Its New CMO
Lori Lee, previously the senior executive president at Home Solutions for AT&T, steps into CMO role as Cathy Coughlin moves to consult CEO. → Read More
Pio Schunker, Former Coca-Cola Marketing Exec, Joins Samsung
Pio Schunker, a marketing veteran from Coca-Cola, American Express and Mercedes-Benz, is now the SVP-integrated marketing for Samsung's mobile division. → Read More
Twitter Releases Periscope, Its Very Own Meerkat
On Thursday, Twitter launched Periscope, a live-video-streaming mobile app it acquired in January. → Read More
The Uncarrier Comes to Enterprise
T-Mobile introduced a new rate plan for corporate clients in an attempt to take small business customers from Verizon and AT&T. → Read More
T-Mobile's Latest Promotional Ploy: Free Netflix
T-Mobile is footing the bill for a year's worth of Netflix for subscriber's who buy Samsung's newest phones on its network. → Read More
AOL's Tim Armstrong to Media Agencies: Don't Fret About Fees, Look at Your Opportunity
Tim Armstrong, CEO of AOL, spoke on the future of ad agencies, digital media and programmatic television at the 4A's Transformation conference. → Read More
Why Does Twitter Love John Legere? It's Not Just Because He Tweets a Ton
Twitter is lobbying the brands using its service and buying its ads to invest more in the data from its platform. → Read More
You've Heard of Banner Blindness; Get Ready for Content Blindness
Ad Age hosted a 4A's Transformation panel on content marketing with representatives from GE, Huffington Post, MEC, Leo Burnett and the Economist Group. → Read More
Seth Farbman, Former Gap Global CMO, Heads to Spotify
Seth Farbman, former global CMO for Gap, will become the first CMO of Spotify. → Read More
Apple Opens Up iTunes Radio Inventory to Automated Buying Through iAd
Apple is extending Workbench, its automated mobile-ad platform for iAd, to its streaming service iTunes Radio. → Read More
Visa CMO: We're a Tech Company, and We're Hiring Like One
Visa plans to hire 500 engineers in Austin and showcase new payments technology at the Super Bowl, global CMO Antonio Lucio told Ad Age. → Read More
Samsung in Talks With Unilever's Marc Mathieu to Replace Outgoing Mobile CMO
Samsung is in talks to hire Marc Mathieu, global SVP-brand marketing for Unilever, to fill the role vacated by Todd Pendleton, CMO of its mobile division. → Read More
New-Media Powers Say They'll Be Profitable Soon. Don't Ask About That Facebook Plan
A panel of sales heads from Mashable, Vox Media and Refinery29 speak about building new media brands at South by Southwest. → Read More
South by Southwest 2015: All About Beacons, Beacons, Beacons
Eventbase, a mobile technology company, deployed more than 1,000 beacons across South by Southwest to enable networking and educate consumers. → Read More
Is Condé Nast Overselling the Apple Watch? Jony Ive, Apple's Design Star, to Headline Condé Luxury Forum
Jony Ive, SVP-design for Apple, will open the Condé Nast International Luxury Conference nine days before the Apple Watch arrives for sale. → Read More