Wayne Friedman
MediaPost
United States
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Past articles by Wayne:
Local TV Stations' Future Memories: Just Streaming, Forget 'Retransmission' 03/14/2023
TV networks always say TV affiliates have a choice: let us negotiate your carriage/retransmission deals -- or go on your own. → Read More
Hulu: Caught Between FAST Platforms And A Wannabe Netflix? 03/13/2023
Walt Disney's Bob Iger says Hulu is in a "very tricky" business -- and we wonder what that means exactly. → Read More
'Scream VI' Scores Its Best Franchise Box Office, With Modest 2.9M In TV Spend 03/13/2023
Paramount's latest edition of its "Scream" franchise scared up its best opening weekend ever with $44.5 million in U.S./Canada box office, according to Comscore. "Great marketing and perfect release date made this one a winner," said Paul Dergarabedian, senior media analyst at Comscore. → Read More
Roku To 'Pair' First-Party Data With Best Buy For Retail, Streaming Media Platforms 03/11/2023
Roku will work with Best Buy to "pair" the retailer's first-party data with its streaming app-distributor platform data. → Read More
Less Than Half Of Marketers' TV/Video Ad Budgets Going To Upfront Deals 03/10/2023
Advertiser Perceptions projects "upfront spending will be softer in 2023." Just 49% of U.S. marketers and agency execs in its new survey said they would be making upfront deals -- vs. 56% a year ago -- when asked what percentage of their budget they would use for the 2023 upfront and what they would reserve for the scatter market. → Read More
Finding Young Audiences For Legacy TV Networks: The Pull Of Streaming Platforms 03/08/2023
CBS still says programming size matters in linear TV and streaming. Does this mean altering the types of programming genres to get younger viewers, especially for streaming? → Read More
Paramount Touts 'Popular Is Paramount' Campaign 03/09/2023
The brand image/trade campaign "Popular is Paramount" highlights content production and the marketing effort around "making popular content" and "content popular" across its network and platforms. → Read More
Nielsen Exec Mazumdar Becomes Fox Corp's. First Chief Ad Research Officer 03/08/2023
As Fox Advertising Sales' first EVP, chief ad research and analytics officer, Mazumdar will oversee sports, entertainment, news and streaming areas for Fox and bild data- and audience-based sales strategy which will "holistically link the platforms, while maintaining each platform's unique brand." Mazumdar will report to Marianne Gambelli, ad sales president of Fox Corp. → Read More
U.S. Home Video Spending To Shrink 8% In 4 Years, Streaming Declines 03/08/2023
Spending on video services by U.S. households is projected to fall by 8% to around $1,060 per year in four years, according to Ampere Analysis. → Read More
The Drama Behind Upfront Price And Volume: Make Your Bets Now
The downside when you want to lift or increase pricing more than your competitors is that you're going to sell less inventory -- which is what happened to Discovery. → Read More
Fox News First Access To Jan. 6 Video
There was behind-the-scenes drama at the Fox News Channel in the days following the Jan. 6 insurrection. Tucker Carlson is offering up a different perspective now, with first-access rights to some 42,000 hours of sensitive Capitol Police security videos. → Read More
'Creed III' Is A Knockout At Box Office With $58.7M Opening Weekend 03/06/2023
MGM's "Creed III" over-delivered with a $58.7 million North America debut, according to Comscore. Film analysts were estimating that the "Creed III" box office would hit $36 million to $40 million. → Read More
Correction: Murdoch Agrees With Dominion Voting Systems Attorney About MyPillow Ad Dollars 03/04/2023
In the Feb. 28 "TV Watch" column, a quote was misidentified. A deposition written by Dominion Voting System attorneys said, with regard to advertising of Mike Lindell's My Pillow company on Fox News: "Murdoch agreed that 'it is not red or blue, it is green.'" → Read More
Local TV Stations' Retransmission Revenues In Danger Of Sinking: Analyst 03/06/2023
As cord-cutting continues to rise, one stock market analyst believes local TV station retransmission revenues of some $12 billion per year are in danger of being cut. → Read More
Netflix Cuts Prices, Other Streamers Raise Fees
Netflix price cuts were announced last week for many global markets -- but not its big established markets. This could be a signal from the only premium streamer that is making money. → Read More
ESPN Reportedly Planning 'Hub' Feature For Sports Streamers 03/03/2023
ESP wants to be a distribution "hub" leader for all sports streamers -- including competitors -- directing users with a guide for live sports games, according to CNBC. → Read More
Legacy Pay TV, Streaming See Rising Q4 Subscriber 'Churn' 03/03/2023
A report from TiVo says 28.8% of subscribers plan to drop their pay TV service in the next six months -- up from 24.2% in Q4 2021. → Read More
MSG Networks Starts Streaming Service MSG+ 03/02/2023
MSG Networks will launch MSG+ this summer for $29.99 a month, and is also launching ad-supported streaming TV service MSG SportsZone, which will offer a mix of original MSG Networks programming as well as library content. → Read More
Vizio Q4: Higher Smart TV Revenues, Device Sales Sink 24% 03/01/2023
Vizio grew streaming and smart TV revenue 30% to $137 million in Q4, but had lower "device" revenue. Its stock sank 5% to $9.70 in the after-market Tuesday close. → Read More
Nexstar's Q4 Political Advertising Soars, Core Advertising Weak 03/28/2023
For the year, political advertising pulled in $506 million -- Nexstar's best result ever in a non-Presidential year. → Read More