Prachi Gupta, ELLE Magazine (US)

Prachi Gupta

ELLE Magazine (US)

New York, NY, United States

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Past articles by Prachi:

Love Yoga? India's Covid Crisis Demands Your Attention

White yoga influencers and brands have monetized South Asian cultural traditions for decades. Now, they owe a debt to a country in crisis. → Read More

Andrew Cuomo’s Non-Apology Is an Insult to Women

Like the non-apologies of so many powerful men, the governor's statements value his supposedly good intentions over the actual lived experiences of the women he has harmed. → Read More

Good Morning to Vice President-Elect Kamala Harris, and Kamala Harris Only

On Saturday morning Kamala Devi Harris made history, becoming America’s first woman vice president, the first Black woman in the White House, and the first Indian-American woman in the White House. → Read More

Kamala Harris and the Complicated, Burdened Joy of Representation

Though I am American, as a child of Indian immigrants, I have never felt fully accepted as one—a feeling of alienation that grew more acute after 9/11, and deeper still with the election of Donald Trump. Not Black and not white, as a girl, I struggled to understand how I fit within America’s racial hierarchy. To be Asian American is to be seen as docile, hard-working, polite, and politically… → Read More

Your Data Is Discriminating...Against You

Privacy infringement doesn’t just mean annoying ads online; it could mean being denied a job or housing. Prachi Gupta investigates big data’s big problem. → Read More

An American Love Story: On '90 Day Fiancé'

The hit TLC show '90 Day Fiancé' shines an unsparing light on America’s fascination with marriage and anxiety about immigration. → Read More

Director Smriti Mundhra On New Dating Show and the Business of Indian Matchmaking

In May, after binge-watching Netflix’s Love Is Blind with equal parts morbid fascination and disbelief, it felt inevitable that the streaming service would eventually serve a reality show about arranged marriages. I hoped it wouldn’t be—as I jokingly tweeted—Love Is Arranged, a show about judgmental Indian aunties pushing a group of wayward American millennials to find life partners on a… → Read More

On Performing Gratitude

I never planned on telling this story publicly. But what was once a private humiliation has become public media gossip after I wrote about some of my experiences at on Twitter earlier this month, in solidarity with Black and brown writers who have been exposing racism at their workplaces. The outpouring, which began after Black New York Times reporters risked their jobs to… → Read More

Jennifer Carroll Foy Wants to Be the First Black Woman Governor in America

She spoke exclusively to before announcing her campaign about the "left behind" community where she grew up, Ruth Bader Ginsburg, and the historic fight ahead. → Read More

Was Alexandria Ocasio-Cortez's Win a Fluke, or Did It Pave the Way for Other Women?

Rep. Alexandria Ocasio-Cortez's 2018 election victory galvanized a new cast of insurgent women to run for office, but can they win? → Read More

Sophia Chang, Wu-Tang Affiliate & 'Baddest Bitch In the Room'

Sophia Chang, who calls herself the first Asian woman in hip-hop, entered the music industry in the late 1980s, landing gigs at record companies like Jive and Atlantic, and managing artists like Ol’ Dirty Bastard, RZA, GZA, Q-Tip, and D’Angelo. “Hip-hop embraced me, but Wu Tang claimed me,” she says. “You know Wu Tang took this little Korean-Canadian woman and they went: She’s ours.” → Read More

Stories About My Brother

When my brother died, I was too shattered to write his obituary. There is little record of his 29 years of life; it simply vanished. When I type “Yush Gupta,” Google autofills “Yush Gupta death,” a brutal reminder that even on the internet, a space where nothing is forgotten, Yush is a mirage, slowly disappearing. → Read More

This Is Not Goodbye

In 2016, just after I had finished covering the most insane election of my lifetime for Cosmo, Emma Carmichael asked me if I wanted to get a drink. → Read More

United Kingdom Bans the Clumsy Dad Diaper Change and Other Blatantly Sexist Ads

In the U.K., advertisers will no longer ask women if they are “beach body ready,” and no more will men appear perplexed by basic tasks like doing the laundry, preparing dinner, or changing diapers. That’s because the country’s Advertising Standards Authority has banned sexist messaging in commercials, eliminating ads that portray men as being clumsy when performing household tasks, ads that… → Read More

Kellyanne Conway Is Officially a 'Repeat Offender'

Additionally... BYEEEEEEE!!! → Read More

What the Hell Are We Supposed to Do With This New Research About Breast Milk?

Brace yourself for another public debate about breastfeeding, because there’s new research that finds that, while breastmilk is really good for babies, it’s most beneficial when delivered directly from the breast. Pumping and bottling breast milk, a technique often used by nursing parents to navigate the monstrous time and logistical nightmare of breastfeeding, according to the study, does not… → Read More

The Fault Lines of the Georgia Abortion Boycott Debate

After Georgia Republicans voted to effectively criminalize abortion in the state with a horrific, near-total ban on the procedure, some powerful figures in the film industry called for a boycott if the law goes into effect. → Read More

Alabama Passes 'Chemical Castration' Law for Certain Sex Offenses

Alabama has become the seventh state to pass a law that imposes “chemical castration” as a condition of parole for certain sex offenses. NBC News reports that Alabama Governor Kay Ivey signed the measure into law on Monday; the law applies to “anyone convicted of sex crimes with children younger than 13.” → Read More

Kirsten Gillibrand Meets Donor Threshold for June Debate

Happy Monday from monster Don Jr. and his monster truck: Here’s all the shit we couldn’t cover today: Here are some tweets the president was allowed to publish: This has been Barf Bag. → Read More

Catholic School to Girls: Your 'Provocative' Outfits Invite Harassment

It’s not particularly surprising to learn that a Michigan Catholic school, which last year made headlines for wanting students to wear “modesty ponchos” over prom dresses deemed too revealing by teachers, has once again fucked up. → Read More