Sam Spector
AdExchanger
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Past articles by Sam:
IAB: Search And Display Fuel $19.3B In Worldwide Mobile Ad Revenue
Mobile ad revenue is on growth hormones. New estimates from the Interactive Advertising Bureau (IAB), IAB Europe and IHS Technology clocked global mobile advertising at $19.3 billion in 2013 — nearly doubling 2012's $10.1 billion (the IAB's previously reported 2012 figure was $8.9 billion, but IAB has since updated it to reflect actuals instead of estimates and different exchange rates).… → Read More
Marin’s Revenues Display Growth
Marin Software’s net revenues are up at $23.9 million for Q2, a 31% YoY increase. The company served 776 active advertisers this quarter, with 13 coming from newly acquired Perfect Audience. The total was up 192 advertisers from Q2 2013, a 33% YoY increase. CEO David Yovanno, who just completed his first quarter as CEO, touted the company’s expansion into display advertising via new products and… → Read More
Linking Data to Taste Buds: How Goya Breaks Down the Hispanic Segment
The Hispanic community is the fastest growing cohort of consumers in the United States and are prominent purchasers of CPGs. Yet many companies view this community as a single demographic when it can be segmented into multiple smaller groups, each with distinct characteristics. But brands like the family-run Goya Foods knew this wasn’t good enough. “We can actually segment [the Hispanic market]… → Read More
Expedia Flies After Q2, Pushed By Ad-Driven Tailwinds
Analysts’ high expectations for Expedia’s Q2 2014 earnings were justified when the travel-booking company reported YoY revenue growth of 24% to $1.49 billion. Though driven predominately by strong hotel room night and air ticket growth, Q2 advertising and media revenue played a notable role in causing the revenue hike, growing 54% YoY to $123 million. Read the earnings release. Expedia’s… → Read More
How AmEx Builds Data Integrations With VeriFone, Uber And TripAdvisor
“Show me you know me, and just make it happen!” Digitally engaged customers are not only becoming aware of big data’s capabilities, they are expecting companies to use data to create personalized brand experiences, American Express VP of Digital Partnerships & Development Andrea Zaretsky said at the ANA Social Media and Digital Conference on Monday. “These digital customers have high… → Read More