Rob Williams
MediaPost
New York, NY, United States
Contact Rob
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Past articles by Rob:
Holiday Shoppers Have Tended To Seek Deals Earlier In Year 08/15/2022
The percentage of total holiday sales that happen in October shifted from 30% in 2019 to 32% last year. → Read More
Opt-Outs From Marketing Messages Hinder Customer Engagement Efforts 08/12/2022
Many customer engagement leaders at banks said re-engaging customers has become more difficult than engaging new customers. → Read More
Consumers Want Help Managing Technology, Subscriptions 08/11/2022
People have grown more familiar with technology while working from home or attending online classes, but many still feel overwhelmed. → Read More
Women Have Many Ways to Help Each Other With Career Advancement: Lynn Branigan, She Runs It – B
CANNES – Women in leadership roles at work are important role models for other women who seek to advance their careers, start businesses and handle a variety of competing respon... → Read More
Social Media Apps Are 'Must-Haves' For Many Consumers 08/10/2022
Apps such as Facebook and TikTok are popular among all demographic groups, especially people ages 25 to 34. → Read More
Attention Metrics Offer Improved Consumer Insights for Advertisers: dentsu X’s Leah Meranus – B
CANNES – Consumers are dividing their time among a bigger selection of media channels and connected devices, and it’s not always clear whether they’re paying attention to advert... → Read More
Direct-To-Consumer Marketers Struggle With Data Hurdles 08/09/2022
Walled-garden media environments add to the challenges that DTC marketers face with measuring media performance. → Read More
Senate Races In Georgia, Arizona Lead In Ad Spending As Election Looms 08/08/2022
Political action committees have spent $827 million on ads for the general election, compared with $131 million among individual candidates. → Read More
Back-To-School Shoppers Look To Social Media, Mobile Devices For Help 08/05/2022
Price-sensitive parents this year are looking for promotions and coupons as inflation hits a 40-year high. → Read More
Netflix Likely Will See Subscriber Churn With Rollout Of Ads 08/04/2022
Among current Netflix subscribers, 43.1% said they were likely to switch to the lower-cost version of the streaming service with commercial breaks. → Read More
Talent Shortage Seen As Impediment To Growth In Advertising, Marketing 08/03/2022
Media and marketing executives blamed a lack of training and talent management for the dearth in skills. → Read More
Marketer Support Of Diversity Efforts Extends Beyond Advertising 08/02/2022
Two-thirds of brands say they're focused on strategies to address underrepresented groups in the next three years. → Read More
Amazon Prime Video Faces Bigger Rivalry From Disney+ And AppleTV+ 08/01/2022
As more households sign up for streaming video, cable TV continues to lose subscribers. → Read More
Food & Lifestyle Apps On IPhone Have Highest Opt-In Rates For Ad Targeting 07/29/2022
Opt-in rates have stabilized in the year since Apple started asking customers for consent to share device identitiers used by advertisers. → Read More
Amazon Sees Ad Growth As Brands Target Shoppers On Prime Day 07/28/2022
Advertisers boosted their spending by 62% from a year earlier on Amazon's Sponsored Display ads during the two-day shopping event. → Read More
Consumers Value Ad-Supported, As Well As Ad-Free, Streaming Services 07/27/2022
Media companies should offer both kinds of streaming services to maximize their potential reach among U.S. consumers. → Read More
Consumers Disdain Brands That Skimp On Quality To Cut Costs 07/26/2022
As inflation hits a 40-year high, many Americans said they'll stop buying brands that reduce product size or quality. → Read More
Consumers Are Sensitive To Higher Prices For Subs, Including Streaming Services 07/25/2022
The most common reason to cancel any kind of subscription is an increase in price -- indicating that inflation is having an effect on spending power. → Read More
Social Influencers Help Brands Reach 'Unreachable' Gen Zers, Millennials 07/22/2022
These consumers tend to be more averse to traditional advertising than older demographic groups. → Read More
Back-To-School Shoppers Look To Scrimp On Spending Amid Inflationary Pressures 07/21/2022
Advertising influences people's buying decisions more than the opinions of social influencers or bloggers. → Read More