Dayna Rothman
Marketo
Oakland, CA, United States
Contact Dayna
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Past articles by Dayna:
[Ebook] Transformational Inbound Marketing: Your Secret Weapon for Customer Acquisition and Retention
Transformational inbound marketing goes beyond traditional inbound by leveraging valuable content to attract & retain customers throughout their lifecycle. → Read More
[Ebook] How to Sell Marketing Automation to Your C-Suite
You want to implement marketing automation, but whose support within your organization do you need to get this done? And what are the questions that each of these stakeholders might ask? In order to implement any type of software, you need the buy-in of key stakeholders, and often these folks reside in the C-suite. → Read More
[Ebook] Introducing Our Big Social Media Brand Profile Lookbook Spring/Summer
A picture's worth a thousand words, so make sure you get your social visuals right! Peruse our Big Social Media Brand Profile Lookbook for inspiration! → Read More
[Video] How Responsive Design for Your Website Empowers Your Mobile Marketing Strategy
Looking for a way to kickstart your mobile marketing? A great place to start is with responsive design for website, email, and landing pages. Responsive design is a modern approach to web design that… → Read More
[Video] How Responsive Design for Your Website Empowers Your Mobile Marketing Strategy
A great place to start with your mobile marketing is responsive design for website, email, and landing pages. Responsive design is a modern approach to web design that ensures your content is readable and consumable on any device, such as your desktop, tablet, or mobile phone. There are many reasons why you need to go mobile with your website ASAP. Here are some that we deem extremely important. → Read More
How to Structure Your Organization for Sales and Marketing Alignment
Marketers know that sales and marketing alignment can be tough! But a great way to pursue this is to staff your teams in a way that promotes collaboration. → Read More
[Infographic] Go Mobile and Responsive…Or Go Home!
Download this infographic to learn more why responsive design for your website is a great place to start with your mobile marketing efforts. → Read More
Video Marketing of the Future: How GoPro Ups Your Marketing Game
What GoPro has accomplished through video marketing is an automatic association between its products and entertaining content. → Read More
Marketers Rejoice! Emoji Marketing is Here
Smart marketers are tuning into consumers' fascination with emojis and are using this trend to their advantage. In an online space that is frequently limited by word counts, emojis convey more information in less space and are visually engaging at the same time. Not only are they versatile, friendly, and fun, they're also powerful tools to help marketers connect with their audiences. → Read More