Ilyse Liffreing
Advertising Age
New York, NY, United States
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Past articles by Ilyse:
How 'influencers' became 'creators' and what it means for brands
The term ‘influencer’ no longer applies to many of today’s social media stars. → Read More
Colleges turn to influencer agencies or become one to navigate NIL laws
Schools are eager to show they are helping student athletes get NIL deals to boost their brand and recruiting efforts. → Read More
LinkedIn looks to live events to build creator economy
New free ‘Office Hours’ brings real-time expert video to the platform. → Read More
Crypto brand Coinbase hires Facebook exec as first CMO
Kate Rouch will oversee Coinbase’s global brand, product and performance marketing. → Read More
Burt's Bees is the first brand using Omnicom’s Diverse Creators Network
A Black beauty creator heads a Burt’s Bees Twitter-only campaign. → Read More
Consumers more likely to shop with brands that mandate employee vaccination: new poll
Gen Z shoppers are especially receptive to strict policies. → Read More
EA’s ‘Madden’ takes its biggest campaign of the year in-house
Ad campaign for 'Madden NFL 22' introduces viewers to ‘Madden Land’ with Tom Brady, Patrick Mahomes and more. → Read More
Behind Weedmaps' strategy to reach more users as cannabis goes mainstream
The weed directory and delivery service has a new partnership with the Kevin Durant’s Thirty Five Ventures and an iOS ordering app. → Read More
Behind the cost for brands to hire influencers—the complex math explained
Influencer agencies have to manage the talent aspect along with digital KPIs. → Read More
Jay Z’s Roc Nation launches esports initiative for traditional-sport athletes
The talent agency is answering a call from athletes and brands to be part of the burgeoning industry. → Read More
CES to require attendees to show proof of vaccination
The annual tech showcase in Las Vegas will be both digital and in-person in 2022. → Read More
This week’s marketing winners and losers
Roblox scores "Bakugan" episode, Messi turns to Twitch and NYC population growth defies critics. → Read More
Weekly marketing trends and newsmakers: August 13, 2021
Roblox scores ‘Bakugan’ episode, Messi turns to Twitch and NYC population growth defies critics. → Read More
Delta Airlines sent a care package to cheer up a little girl named Delta
The airline empathizes with an aerospace researcher's daughter as COVID variant cases rise. → Read More
YouTube Shorts' first global ads feature music from BTS, The Weeknd and more
The social platform is promoting its short-form video feature on rival apps → Read More
Fernando Machado's next marketing challenge is saving Activision Blizzard’s reputation
The gaming giant has been rocked by sexual harassment lawsuit, consumer boycott. → Read More
Color Creative offers great benefits, a money match for motorcycles—and free weed
We also hear they throw a wicked Halloween party. → Read More
Ad Age Best Small & Independent Agencies 2021: O'Keefe Reinhard & Paul
The agency works to create an environment where its employees feel part of something authentic and always heard. → Read More
McDonald’s and Faze Clan team up for largest push in gaming creator content
The series will revolve around themes of diversity and inclusion. → Read More
See how brands are supporting Simone Biles' and Naomi Osaka's emphasis on mental health
Calm, Cartoon Network, Netflix encourage the Olympians on social → Read More