Sue Barrett
SmartCompany
Melbourne, VIC, Australia
Contact Sue
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Sue:
Westpac, NAB and selling deception: Why we cannot stand by and do nothing
Big banks Westpac and NAB are under fire for unethical sales practices, and Sue Barrett says enough is enough; we must not accept selling deception as the norm. → Read More
If you're not selling, you're not in business: Why sales is valuable no matter what you do
Selling is ubiquitous. It is a life skill of value to everyone. Learning the various skills and processes underpinning selling can help you out. → Read More
Seven things you need know to master the craft of selling
"We can agree everybody lives by selling something — whether it be ideas, initiatives, visions, products, services or solutions." → Read More
'Unethical selling' — not selling in general — should be on trial at banking royal commission
Many people shy away from selling, due to negative stereotypes which lead them to think selling only applies to the desperate and devious. → Read More
'Social selling': Why personal branding is a priceless asset to any business
Prioritising your personal branding on LinkedIn and other social platforms is imperative if you want to stay ahead of the professional curve. → Read More
The five dimensions for sales alignment, harmony and success
Effective sales cultures, teams and people need five core dimensions working in concert with each other at the highest order to achieve success. → Read More
Four questions to test if your sales and prospecting tactics are ethical
Are your sales and prospecting efforts underpinned by sound ethics and behaviours, set up to deliver a fair exchange of value for both buyer and seller? → Read More
Times of global crisis: Navigating ethics, power and prosperity as a business
There is no shame in running a prosperous business — even in times of crisis — if what you do helps someone else solve a problem or a need. → Read More
Why a fair exchange of value goes beyond exchanging money for goods
No matter what side of the deal you are on, a fair exchange of value with fair terms and conditions is the way to do business. → Read More
Creating 'human' experiences: Why businesses with a CX-HX focus will outperform the market
The successful companies of tomorrow will be able to create emotionally rich and 'human' experiences for their customers. → Read More
"Clients don’t see a price": How to avoid getting stuck in a price conversation
Our mission as salespeople is to avoid price conversations by asking our prospects and clients questions to find out what value means to them. → Read More
Is your sales team sinking or swimming?
Selling as a profession is poorly understood, especially when it comes to effectively transferring skills, knowledge and capability to others. → Read More
Selling isn't only for sales people
Have you ever tried to persuade someone about the merits of a new idea, service or initiative? That's selling. Selling is a vital skill that everyone should learn. → Read More
The alarming findings about the 'Peter Principle' and sales managers
Have you ever worked with someone who was really effective in one role but then promoted to other roles, usually in management, and ended having no idea and no real capacity to fulfil that role in a competent manner? → Read More
Ten things the finance sector needs to do earn back the trust and commitment of customers and shareholders
Sales specialist Sue Barrett spells out exactly what the banking and finance sector needs to do to win back customers' trust in the wake of the ongoing royal commission. → Read More
What does selling better mean to sales team retention rates?
The costs associated with poor engagement and high turnover among your sales staff are monumental and can manifest in many ways. So what's the answer to selling better? → Read More
Should clients pay for tender and request for proposal submissions?
In principle, and ideally in practice, clients should pay for tender and request for proposal submissions, because there is a lot of time, effort, money and intellectual property that goes into preparing it. → Read More
Where are all the high performance sales coaches?
A lot has been written about coaching, specifically business coaching, over the years. But business coaches are very different from sales coaches. → Read More
Ditch short-termism for robust sales strategies that drive more and better sales, now and in the future
Too many sales leaders are reacting to short-termism, instead of building robust long-term sales strategies, writes Sue Barrett. → Read More
Optimism and opportunity are critical for your organisation's success
Optimism and opportunity are intrinsically linked: here's how you can harness these elements for better selling outcomes. → Read More