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Verizon is parting ways with McCann as lead agency for its consumer business and awarding the account to WPP’s Ogilvy, the telecommunications giant confirmed in a statement. McCann had held the account since 2015. The account is expected to officially shift to Ogilvy in 2024. Other agencies won't be affected by the account change, according to multiple people close to the situation. Other IPG… → Read More
Goldberg is remembered for his human touch as much as his acumen for new business. → Read More
Agency with “beat failure” mantra leaves an estimated 100 employees in limbo. → Read More
MacKenzie's campaign changed behavior by showing the power of properly pronouncing Asian-American names. → Read More
Yasko first joined the agency in 2016. → Read More
No matter what their speciality, the shops on this list pour creativity into their disciplines using all the tools at their disposal to connect consumers with brands. → Read More
WPP agency is on a new-business roll and is posting strong organic growth with existing clients. → Read More
The Kansas City, Missouri, independent boasted 21 brand wins in 2022 and notched its fourth consecutive year of record-setting revenue. → Read More
Walton Issacson founder on inclusion, self-expression and what Michael Jackson taught him about sweating the details. → Read More
The agency whose merger was once derided now leads the way with a "connected brands" strategy. → Read More
The agency is proof that living your values can pay off—it won 23 new clients last year. → Read More
The final deadline for Ad Age Small Agency Awards 2023 submissions is April 26. → Read More
These executives (and one royal) made a lasting impact on marketing and advertising. → Read More
Amber Guild, CEO of Grey New York, is departing the agency, marking yet another shakeup at the WPP shop. → Read More
Campaign starring 'Stranger Things' actor Gabriella Pizzolo breaks ahead of midterms → Read More
Campaign by Colorado agency Fortnight Collective is asking women to vote with their vaginas → Read More
Marketing maverick's concept changed the industry with a controversial new idea that still resonates today. → Read More
Reluctant to mandate a five-day-a-week schedule, executives are counting on the current hybrid model to die out on its own. → Read More
The advertising icon co-founded Wieden+Kennedy in 1982. → Read More
Motel 6's VP of Brand Marketing Jenna Berg conducted the search that resulted in the appointment of Barkley and a subtle twist on Motel 6's 35-year-old tagline “We’ll leave the light on." → Read More