Richard Smith, Business 2 Community

Richard Smith

Business 2 Community

Uttar Pradesh, India

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Recent:
  • Unknown
Past:
  • Business 2 Community
  • SmartData Collective
  • Social Media Today

Past articles by Richard:

How is “Puffery” Killing Brand Reputations?

For marketers, brand promotions are quite common. While it is imperative to create higher levels of interest among customers and audience, there are times when certain facts and figures are exaggerat… → Read More

Everything You Need to Know About Emoji SEO and Emoji-Centric Searches

While it may sound silly, emojis can play a vital role when it comes to the overall SEO strategy of a website or company. Usually, this aspect of online prudence works well among millennials and even… → Read More

Debunking 3 Overrated PPC Myths

Paid searches are tempting— both for Google and the marketers. Moreover, the tactics involved offer an expansive array of retargeting and prospecting options. At present, Google is constantly rolli… → Read More

7 Steps to Create the Perfect Content Plan for Your Social Media Marketing Endeavors

Content creation isn’t a taboo anymore. Instead, it is one of the most well-researched approaches towards glory— especially when social media marketing is concerned. If you are looking to connect… → Read More

10 Reasons Why Marketing Automation is Strictly Unavoidable

When it comes to financial marketing, continual challenges are predominant. Be it cutting costs or converting leads into sales— there is always an added pressure of performing. Apart from that, mar… → Read More

10 Roadblocks Towards Effective Content Creation: Part 1

Looking closely at the search sector, we can infer than clients and agencies often find it difficult to project their marketing objectives sans failures and frustrations. In the era of content based… → Read More

5 Ways Website Structure Can Affect SEO

There are times when we overcompensate for weak SEO by getting too much into keyword research. While keywords are undoubtedly important, there are certain physical elements which can determine the su… → Read More

Quick Optimization vs. Correct Optimization: Why We Shouldn't Allow Perfection to Ruin Success

Search engine optimization isn’t as straightforward as it sounds. Although, SEO experts have been toiling hard for over a decade now—changing algorithms, user preferences and skill sets have forc… → Read More

Deciphering Rank Tracking with ‘RankBrain’ at the Helm

SEO campaigns are on the rise and it is only fitting we talk about certain overlooked concepts regarding the same. However, if you are still living in an era of simplified and obsolete link buildingâ… → Read More

New Age ‘Big Data’ and the Concept of Data Minimization

Being entrepreneurs, we often tend to ignore the humanitarian aspects of data analytics. For most of us— bigger caveats of data are worth looking into as sleeker and compacter resources are often ignored. However, the new gen ideas of Big Data travel way beyond the concept of ‘Bigger is better’. () → Read More

Data Analytics and Business Outcomes: A Discussion Worth Your Time

What picture does a network paint in your mind? If it resembles a labyrinth— you are certainly at par with most firms, dealing with a tedious effort to get their acts together. For me— the situation is no different. I perceive most networks as winding passages— leading into the world of exploding firewalls. → Read More

B2B Catalog App – Buy or Build

In my last blog on the topic B2B Catalog Apps Buy vs. Build I introduced the topic and the series of blogs I will publish in the coming weeks.First up is a discussion on Requirements Definition.One… → Read More

How 5G Will Change the Way You Do Business

With 4G becoming ubiquitous, what comes next in the race for high speed data transfers and futuristic gadgets? Talk of 5G has been growing over the past couple of years. Unlike past generations of ne… → Read More

Who Made The List? Gartner’s 2015 Magic Quadrant For Enterprise Mobility Management

While Enterprise Mobility is almost on every company’s radar, not every company is the at the same maturity level when it comes to enterprise mobility strategy. A meaningful and well articulate… → Read More

Six Ways Social Media Has Completely Changed the Way Businesses Interact with Customers

Social media has completely changed the game in terms of customer interaction for businesses, but is that a positive or negative? This post highlights the good and bad of social interaction for businesses with their customers. → Read More

5 Incredibly Effective Facebook Ad Targeting Tips

Facebook has more data on every user than the next two networks combined. How can you harness that to make your Facebook advertising more effective? → Read More

5 Incredibly Effective Facebook Ad Targeting Tips

Facebook has more data on every user than the next two networks combined. How can you harness that to make your Facebook advertising more effective? → Read More

Social Media Marketing: The “Why” and “How” of Social Loyalty

In between picking up the social media hacks, engaging consumers, mitigating risks and dealing with problems, and making sense of their marketing efforts, social media managers now need to think whether they are ready for the next big phase of social media or not. At present, Social or Consumer Loyalty is touted as the next most significant phase of Social Media. → Read More

How to Put Social Media Strategy For Targeting Younger Generation

For companies all over the world, effective use of social media sites can act as a gold mine for generating more business, amplifying customer loyalty and satisfaction, and increasing your bottom line. However, not all social media strategies are created equal. Depending on your target demographic, the way you approach social media marketing will inevitably vary. → Read More