Peep Laja
Business 2 Community
Austin, TX, United States
Contact Peep
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Peep:
Website Credibility: A 39-Point Checklist
If you’re Amazon or Apple—congratulations! You don’t have any credibility issues. Most of us aren’t so lucky. Almost all but the biggest of companies have an uphill credibility battle every time a new visitor lands on their site. What’s website credibility? And why is it important? BJ Fogg, the world’s leading researcher on web credibility, has said that website credibility is about designing… → Read More
CXL Institute Update: New Low Cost Subscription Plan
Since we started, our mission has been to bring elite-level know-how to everyone. We're all about helping marketers and optimizers become the best they → Read More
How to Increase Online Sales: The Complete Checklist
What if there were a method—even a process—that you could apply to increase website sales? Wouldn’t that be swell? Well,…… → Read More
First Impressions Matter: Why Great Visual Design Is Essential
People make snap judgments. It takes only 1/10th of a second to form a first impression about a person. Websites…… → Read More
8 Ways to Grab Attention (and Hold onto It)
We have short attention spans. If you want to make your product, website, or pitch more compelling, learn how to grab attention. → Read More
Purchase Decisions: 9 Things to Know About Influencing Customers
If you want to get people to buy your stuff, you need to understand how consumers make purchasing decisions. People research products. They compare competitors. Some 87% of buying decisions begin with research conducted online, usually on Amazon or Google. Product quality and seller reputation matter, of course. But what about when the product matches the customer’s needs and they trust the… → Read More
First Impressions Matter: Why Great Visual Design Is Essential
It takes a fraction of a second to make a first impression about a person. Websites are no different. Learn how to make a great one. → Read More
How to Design User Flow
User flow is the path you construct for users to convert. Design each step with intention and watch traffic and conversions grow. → Read More
8 Web Design Principles to Know in 2019
Your website design is more important for conversions than you think. You can implement every conversion-boosting tactic in the world,…… → Read More
CXL Live 2019 Recap: Takeaways from Every Speaker
Did you miss CXL Live? Or want to relive it? Check out our recap, with key takeaways from all 21 speakers. → Read More
How to avoid a website redesign FAIL.
Should you redesign your website? Probably not. In this episode, Peep discusses reasons why people choose to redesign websites and how these reasons → Read More
Save your support team, Stop freeloader coupon/discount requests
Do you get several messages a day from customers asking for a discount or coupon code? You probably also have a bunch of abandoned carts In this episode, → Read More
Research + Experimentation = GROWTH!
How do you achieve growth through conversion optimization? You need high-quality research and experimentation. In this episode, Peep discusses why → Read More
Should you follow best practices? Probably, YES!
Should you follow a list of best practices when working on a conversion optimization project? Maybe. Best practices in the conversion optimization world → Read More
Understanding and Building Martech Stacks with Dan McGaw
Do you have all the data but it's siloed in various marketing tools? How do you connect, pipe, and automate data transforms to get value out of your data → Read More
Growth doesn't come copying your competitors
Will copying market leaders best practices grow your business? NO! You must apply best practices, design, copy, etc that are suited for your business to → Read More
Avoid the sea of sameness, do your research!
Have you looked at your competition? They probably are very similar to you and that's not helping you make more money. In this episode, Peep discusses why → Read More
How to network with people in business with David Gonzales from IMParty
Why is networking and building business relationships important for growth? It seems that most people who go to conferences or industry events don't know → Read More
Taking time to think: Do you dedicate time for thinking? Here's why you should.
Are you taking time to think, just think? Dedicated time for thinking is the key to your own personal growth and development. In this episode, Peep → Read More
Brand yourself: When you shouldn't create a company brand
Branding is everything. But, do you really understand how hard it is to build a company brand as a solo entrepreneur? In this episode, Peep discusses why → Read More