Roo Ciambriello, AdWeek

Roo Ciambriello

AdWeek

New Haven, CT, United States

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Recent:
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Past:
  • AdWeek

Past articles by Roo:

This Holiday Ad Charmingly Captures the Joyful, Awkward Love of a Father for His Son

Dad dancing never changes, but the response does. A lovely slice of life from French telecom Bouygues. → Read More

A Glam Hostel Gets Put to the Test When Mariah Carey Is Accidentally Booked

Hostelworld and the star diva both poke a good amount of fun at themselves in this unlikely ad. → Read More

Parents Are Horrified by Furniture Kids Can Hide Inside in This Shock PSA

Unicef’s latest video about escaping abuse. → Read More

If This Year’s Starbucks Holiday Cups Are Controversial, It Will Be Your Fault

Coffee chain unveils packaging you can draw on. → Read More

This New ‘It Can Wait’ PSA Is Comically Slapstick, Until It Turns Deadly Serious

FCB melds don’t-text-and-drive approaches. → Read More

See the Quietly Lovely Norwegian Ad That Has 120 Million Views in a Week

We’ve heard it takes a village to raise a child, and a heartwarming spot is using that adage to find foster families in Norway. “The Lunchbox” opens on a familiar scene of schoolchildren eating lunch. But one boy’s lunchbox is empty, so he kills time by wandering the halls and stopping at the water fountain before heading back to his classroom. As he goes to put his seemingly empty lunchbox… → Read More

From Writers to Directors to Musicians, Kids Made Target's Back-to-School Ads

For retailers, the back-to-school season is especially lucrative, which makes it all the more important to ensure the message is impactful to young people. ​Nipping this problem in the bud, Target's back-to-school campaign puts the kids themselves in charge. → Read More

Coca-Cola's Ingenious Holiday Bottle Has a Label You Pull Into a Festive Bow

Can a classic drink be a gift in itself? Coca-Cola's new Christmas campaign in the U.K. includes "bow bottles"—1.75-liter bottles with a label that transforms into a bow. → Read More

This French Ad, Aimed at Celebrating Women, Is Ridiculed for Stereotyping Them Instead

Here's a new one: An anti-sexism ad has been pulled for being, well, sexist. French TV station France 3 pulled its latest campaign after widespread criticism. → Read More

This French Ad, Aimed at Celebrating Women, Is Ridiculed for Stereotyping Them Instead

Here's a new one: An anti-sexism ad has been pulled for being, well, sexist. French TV station France 3 pulled its latest campaign after widespread criticism. → Read More

This French Ad, Aimed at Celebrating Women, Is Ridiculed for Stereotyping Them Instead

Here's a new one: An anti-sexism ad has been pulled for being, well, sexist. French TV station France 3 pulled its latest campaign after widespread criticism. → Read More

Artist Fixes Bratz Dolls by Turning Them Into Iconic, Inspiring Women

() Bratz Dolls, the polarizing children's toys known for their heavy makeup, pouty lips, and ability to give sensible adults a general feeling of discomfort, have just gotten a makeover. And it's brilliant. Artist Wendy Tsao has reimagined them as role models for young girls with some makeup removal and an outfit change. → Read More

Ebony's Cracked Huxtables Cover Ignites a Mix of Praise and Outcry

() It's a testament to the power of Ebony's latest cover, posted yesterday, that its design has simultaneously sparked fierce outrage and wild applause. → Read More

Ebony's Cracked Huxtables Cover Ignites a Mix of Praise and Outcry

() It's a testament to the power of Ebony's latest cover, posted yesterday, that its design has simultaneously sparked fierce outrage and wild applause. → Read More

Kids Are Given Toy Cars That Can't Crash in This Amusingly Mean Mercedes-Benz Ad

Mercedes-Benz's new ad doubles as a social experiment for children. The automaker installed heavy-duty magnets inside toy cars to highlight its Brake Assist System PLUS. The video then shows kids—who are delighted, of course, by crashing toy cars into each other—playing with the magnet cars. → Read More

Campbell's Cleverly Used Star Wars in Gay-Themed Ad, but the Comments Are on the Dark Side

Campbell Soup Company's newest ad, featuring its Star Wars inspired soup, is centered around a popular line from the movie, although maybe not in the way that you'd think. → Read More

Dozens of Women Leaders Star in The Limited's Fall Fashion Campaign

Women's clothing brand The Limited has launched its fall 2015 line, and women business execs are the faces of it. With help from agency YARD, The Limited picked over 60 diverse women who are leaders in their fields—business, education, government, tech and beyond. → Read More

Amazon Prime Day Is Less of a Mega-Sale Than a Crappy Yard Sale, Customers Say

Amazon Prime Day, marking the site's 20th birthday, arrived with much fanfare, but it seems like no one's in the mood to party. → Read More

Barbie Just Got a Whole Lot More Diverse With Its 23 New Fashionista Dolls

Barbie, the iconic doll we either love or hate—or love to hate—is finally getting more diverse. Better late than never, I guess. The Barbie Fashionista line features 23 new dolls with eight different skin tones, 14 different facial structures, 22 hairstyles, 23 hair colors and 18 (!!!) eye colors. → Read More

Parenting Isn't Pretty in This Plum Organics Ad, and That's the Point

The latest baby-food ad to make the rounds isn't what you'd expect. No perfectly tidy nurseries or matching outfits for JCPenney portraits here. Plum Organics' #ParentingUnfiltered campaign is about real family life—messy, frustrating and somehow wonderful just the same. → Read More