Eric Enge, Eric Enge

Eric Enge

Eric Enge

Southborough, MA, United States

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Past articles by Eric:

Are Links Still a Powerful Ranking Factor? (New Study)

While many SEOs question whether links are as important as they used to be, this study proves they are indeed. → Read More

Did Google's two mobile ranking updates make any difference?

Google has had two announced mobile ranking updates. Do they make a difference to your SEO? → Read More

Google’s Featured Snippets: Automated Continuous Improvement

This extensive study shows that Google continues to expand rich answers in search, and continually churns the sources for featured snippets from other sites. → Read More

Does Google Monitor Smartphone Clipboards to Discover New URLs?

Smartphone apps, including Google apps, have access to the phone's clipboard. We designed a test to see if Google might index new pages that way. → Read More

What Is Google RankBrain Really?

Learn what Google RankBrain is and is not. Get the real story! → Read More

Did RankBrain actually improve Google search results?

Our study shows actual before-and-after examples of search results that RankBrain may have improved. → Read More

Google’s Gary Illyes on Emerging Search Trends

IntroductionOn February 11th, 2016 I had the opportunity to do a live video event with Google's Gary Illyes and we took on a wide variety of topics in Search and SEO. We then had Mark Traphagen lead a 30 minute Q&A session in which we took questions from the audience.As you might expect, there were a number of interesting gems that emerged including a new example of a RankBrain query, an update… → Read More

Why You Must Become a 10X Brand

Find out why it's not enough to just be a good, trusted brand anymore. To win in marketing today you must be ten times better than your competitors. → Read More

Here’s Why Some SEO Experts are not Really Experts

Since people realized that there was money to made in the business of Search Engine Optimization, many have self-proclaimed that they are experts or “gurus.” Some indeed have legitimate claims and practice white hat SEO, but just as many or more don’t.In this episode of Here’s Why, Mark & Eric will explain what to look for and how to spot these false experts.Don't miss a single episode of Here’s… → Read More

Here’s Why Digital Marketing Will Never be the Same

Here's Why is a series dedicated to bringing you the most current and relevant developments in the world of digital marketing. For 52 episodes, Mark and Eric have lent their expertise to make these videos both fun and informative. For the very first time, they welcome a guest; but not any old guest, a very, special, guest. You might have heard of a Seattle-based company called Moz. Well, we got… → Read More

Here’s Why Some Content Goes Viral

Sure going viral involves luck, but there are types of content that are far more likely to go viral than others. Learn the characteristics of viral content. → Read More

Here’s Why You Need to Know FTC Regulations

Over the past few years the FTC has been releasing a series of enforceable guidelines for online advertisers, content producers, and social media users. The guidelines are meant to protect consumers from potential fraud or deceptive practices.Don't let ignorance of Federal Trade Commission regulations for social media land you in Internet jail! In this episode of Here's Why, Eric and Mark… → Read More

Here’s Why Turns 50: Eric & Mark’s Best Tips!

It has been quite the journey over our past 49 episodes of Here’s Why. We could not be happier to bring you a special, 50th edition episode. Mark and Eric look back and discuss tips and trends from the past year, as well as taking a look at Here’s Why’s past! The digital marketing landscape has and will continue to evolve in 2016 and you can rest assured that Mark and Eric will be there bringing… → Read More

Here’s Why eCommerce Sites Need Better SEO Tagging

In today's episode, Mark and Eric discuss the findings of Eric's study: Do E-Commerce Sites Completely Mess Up Their SEO? It was a bit troubling to find out that many major eCommerce sites do not implement their SEO tags properly, at all.Only about 25% of the pages we looked at were using their tags correctly. Hit the jump and check out the video as Eric and Mark dive deep into the results of… → Read More

Backlinking Tools May Not Be as Comprehensive as You Think

Our study of the three most popular backlink tools shows how effective each is at actually finding all the links to a site. → Read More

Here’s Why Your Content Isn’t Getting Links

Truth is most content earns no links. Here's why, and how to create content that gets linked to more. → Read More

Here’s Why Your Content Isn’t Getting Shared

The amount of effort you put into a published piece of content does not always correlate to the amount of social shares it ends up getting. It can get frustrating; you put a lot of time and effort in, just to find a small or nonexistent audience. Never fear, Eric and Mark are here to not only tell you why your content isn't getting shared, but how to turn it all around and become a content… → Read More

Here’s Why Your Guest Post Pitches Are Failing

It's getting harder to find places to publish guest posts. Publishers are much more careful now. Here's why you might be failing, and what to do about it. → Read More

Here’s Why Influencers Aren’t Paying Attention to You

Forming strong relationships with influencers can become the backbone of an effective content marketing plan. However, while you might find yourself trying and trying to get the attention of one, the influencer can still ignore you. In this episode of Here's Why, Mark and Eric will help you find out why your efforts are going unnoticed, and how you can turn it all around! → Read More

Do E-Commerce Sites Completely Mess Up Their SEO?

In this study we set out to see just how well some of the world's top e-commerce sites use SEO tags and robots.txt to manage their faceted navigation. The results I am reporting here today will show you how often these sites get it right, and in some cases, just how horribly wrong they get it. TL;DR I'll give it to you straight out - it's bad out there. Only 38% of the URLs we looked at across… → Read More