Becky Shindell
SEMrush
Philadelphia, PA, United States
Contact Becky
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Becky:
Smarter Content through Data that Engages #SEMrushchat with Grant Simmons
We asked Grant Simmons to share his insights on understanding audience intent, making connections with them, targeting them with contextual, data-driven content strategies, and measuring content performance with the right metrics. → Read More
How to Score True Social Media Automation #SEMrushchat with Craig Campbell
We brought on board Craig Campbell to discuss the pros and cons of social media automation, how it affects your engagement, and the factors on which to base your automation decisions. → Read More
Understanding Keyword Research: Everything You Need to Know by @BeckyShindell
Keywords have been a hot topic in the internet marketing world for awhile, and most businesses understand the importance of them. We all know, after all, that choosing the right keywords can make your marketing campaigns– both organic and PPC– more successful, so they shouldn’t be ignored. But what exactly are “the right keywords?” How … → Read More
Local SEO Mistakes and How To Fix Them #SEMrushchat Recap
To get expert insights on local SEO we invited Greg Gifford to join us on #SEMrushchat. Greg shared some great insights with our community on the usual mistakes with local SEO and how to rectify them. → Read More
Local SEO Mistakes and How To Fix Them #SEMrushchat Recap
To get expert insights on local SEO we invited Greg Gifford to join us on #SEMrushchat. Greg shared some great insights with our community on the usual mistakes with local SEO and how to rectify them. → Read More
The Biggest Link Building Challenges and How to Solve Them #SEMrushchat Recap
Julie Joyce joined us last week to address the challenges that come with link building. In case you missed it, here is what Julie and the rest of our chat participants had to say: → Read More
Local SEO Tips Your Competitors are Neglecting #semrushchat
In last week’s #SEMrushchat, we discussed all things local SEO with Geek Powered Studio’s director of SEO, Jesse McDonald, including strategies to improve your site’s local SEO and how to stay in the race on a limited budget. Check out what Jesse and our other chat participants had to say in this recap. → Read More
A Real-Time Site Analysis on #SEMrushchat
Last week, our industry experts and chat participants conducted a real-time site analysis of CT Home comfort Showroom’s website. They broke down what they would do to improve the site and its performance using real-time analysis from SEMrush tools. This chat recap will show you different aspects you should consider when doing an analysis on your website. → Read More
Content Writing Bootcamp #SEMrushchat Recap
Content marketing may seem easy at a glance, but there is a lot that goes into it. Your writing needs to be strong, your topics need to be stellar, and your understanding of how to repurpose and utilize your best content needs to be solid. These are all distinct skills that are separate from the others but still necessary to achieve your content writing goals. → Read More
How PR Is the New Link Building #SEMrushchat
While link building is still important, public relations (PR) is currently taking center stage in the outreach efforts that can help build brand awareness, drive relevant traffic to your site, and improve your search rankings. In last week’s #SEMrushchat, and we were joined by Gini Dietrich had a lot of great advice about how to create and utilize great PR content to improve your SEO. → Read More
Combining SEO and CRO to Drive Engagement: #SEMrushchat
Search engine optimization (SEO) and conversion rate optimization (CRO) each focus on two very different aspects of marketing. SEO focuses on driving traffic to your site, while CRO focuses on increasing conversions like lead generation, event registration, and sales. The two are very different focuses, but they are most effective when their efforts are combined. → Read More
Entrepreneurship: Is Being Your Own Boss Right for You? #SEMrushchat Recap
Entrepreneurship has a lot of moving parts, and while some find it fulfilling, it isn’t the right choice for everyone. In last week’s #SEMrushchat, John Doherty joined us to discuss the advantages and disadvantages of self-employment. Find out what our chat guest and participants had to say about the strategies for success, upsides, and risks of being self-employed. → Read More
The ROI of Social Media Marketing #semrushchat
It is clear that businesses need to actively create a community with social media engagement in order to build solid relationships with customers and expand their reach. That much we know without a doubt, but how exactly do you measure the ROI of your social media marketing? What must be done to give you data and proof of a positive ROI? Find out in this article. → Read More
Top Tips Personal Branding On and Offline #SEMrushchat
Personal branding can make or break you in a world filled with self-proclaimed “gurus“ and “influencers.“ It can help you to stand out in your niche, but how exactly do you build your personal brand? Where do you start, and how do you keep the momentum going without falling into any of the common traps that can hold us back? → Read More
Things You Don’t Know About Mobile SEO #semrushchat
During last week‘s #SEMrushchat, we invited Scott Levy to join us. During this recap, we are going to go over everything you don’t know about mobile SEO but should. With industry experts like Bill Slawski and Dawn Anderson sharing their insights, this is one that you won’t want to miss. → Read More
SEO Questions to Answer Before the Year Ends #semrushchat
Last week‘s special edition #SEMrushchat was dedicated to SEO questions that marketers need to answer before the end of 2017. While at Pubcon in Las Vegas, the SEMrush team had the chance to speak to many experts about backlinks, “nofollow“ attribute, AMP, and other SEO topics that digital marketers deal with every day. → Read More
The Art of Crafting Successful Facebook Ads #semrushchat
Do you want to spice up your advertising game and make your ads more effective? During the most recent #SEMrushchat, we collected a list of actionable techniques for crafting successful Facebook ads and ensuring you spend your advertising budget wisely. → Read More
A Business’s Worst Nightmare #semrushchat
In anticipation of all Hallow‘s Eve, we decided to talk about the type of nightmares that all business‘s have — from empty sales funnels, to no brand loyalty, and other spooky things → Read More
Proper Keyword Research #semrushchat
Proper keyword research is still one of the most valuable activities in search marketing. To help you learn how to do an effective keyword research for SEO, we invited Stoney deGeyter, to our SEMrush Chat. He and our other chat guests gave us some great suggestions. → Read More
Link Building Workflow #semrushchat
Our latest SEMrush Chat was special because we dedicated it to some big changes to our Backlink Audit Tool. Recently SEMrush and Majestic combined forces to increase the scope of links that users are auditing. During the chat, our special guest Dixon Jones from Majestic and our other chat participants discussed the successful link building workflow. → Read More