Franco Varriano, Shopify

Franco Varriano

Shopify

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Recent:
  • Unknown
Past:
  • Shopify
  • BetaKit

Past articles by Franco:

What I Learned Analyzing 60 Days of Emails from a Fast-Growing Ecommerce Brand

It can be hard to get a handle on what an effective long-term email marketing program should look like. That's why, over the course of 60 days, I analyzed every email I got from leading ecommerce companies to see what we could learn about copywriting, design, pacing, and strategy in email marketing. → Read More

Hack To Start Ep.198: Ben Jabbawy, founder of Privy

Ben Jabbawy is the founder of Privy, a suite of tools designed to help marketers and ecommerce businesses increase their marketing conversions. → Read More

Hack To Start Ep.197: Kimberly Kalb, head of marketing and growth at Houseparty

Kimberly Kalb is the head of marketing and growth at Houseparty, an app that takes the group chat to the next level with group video chat. → Read More

Hack to Start Ep.195: Ben Pines, CMO of Elementor

Ben Pines is the CMO of Elementor, a drag-and-drop page builder for WordPress. → Read More

Hack To Start Ep.193: Vibhu Norby, founder and CEO of B8ta

Vibhu Norby is the co-founder and CEO of B8ta, a new store designed for discovering, trying, and buying the latest tech products. → Read More

Hack To Start Ep.192: Sam Mallikarjunan, executive strategist at HubSpot

Sam Mallikarjunan is an executive strategist at HubSpot, where he hustled his way into the organization with a landing page and ads. → Read More

Hack To Start Ep.191: Asher Hunt, founder and CEO of Overnight

Asher Hunt is the founder and CEO of Overnight, a platform to book homes from people you trust. → Read More

Hack To Start Ep.190: Sonja Jacob, content strategy team lead at Drift

Sonja Jacob is the Content Strategy Team Lead at Drift. → Read More

Hack To Start Ep.186: Casey Winters, growth advisor in residence at Greylock Partners

Casey Winters got interested in growth via his background in marketing, and his holistic approach. He is now growth advisor in residence at Greylock Partners. → Read More

Hack To Start Ep.185: Joei Chan, content marketing manager at Mention

Joei Chan is a content marketing manager, at Mention, a platform for real-time media monitoring. → Read More

Hack To Start Ep.184: Gessica Bicego, Blinklist head of performance marketing

Gessica Bicego is the head of performance marketing at Blinkist, the platform for bite-sized insights in audio or text. → Read More

Hack To Start Ep.183: Jordan Scheltgen, co-founder of CaveSocialc

Jordan Scheltgen is the co-founder and managing partner at CaveSocial, a marketing agency that now spans across three major North American cities. → Read More

Hack To Start Ep.182: Jonah Lupton, founder of SoundGuard

Jonah Lupton is the founder of SoundGuard, the world's first sound proof paint. → Read More

Hack To Start Ep.180: Tom Levesque, co-founder of Rey.ai

Tom Levesque is the co-founder and developer of Rey.ai, an AI-based email platform that's redefining our conception of a "social network." → Read More

Hack To Start Ep.176: Lydia White, design lead at Beme

Lydia White is a design lead at Beme, an independent, and wildly ambitious technology and media company. → Read More

Hack To Start Ep.175: Michael Karnjanaprakorn, co-founder of Skillshare

Michael Karnjanaprakorn shares the story of how he and his co-founder proved to themselves that Skillshare would work. → Read More

Hack To Start Ep.174: Stephanie Engle, product designer at Cruise

Stephanie Engle is a product designer at Cruise, helping to create and design solutions around the emerging self-driving cars industry. → Read More

Hack To Start Ep.173, Jason Stoff, principal digital product designer at Starbucks

Jason Stoff tells the story of how he created the opportunity to join the Starbucks team. → Read More

Hack To Start Ep. 172: Andy Carvell, Author of The Mobile Growth Stack

Andy Carvell is the author of the Mobile Growth Stack and a Partner at Phiture, a mobile growth consultancy. → Read More

Hack To Start EP.171: Livefyre founder Jordan Kretchmer

Jordan Kretchmer is the Founder & CEO of Livefyre, which was acquired by Adobe in 2016. → Read More