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Small businesses need leadership too. It is a fact that without business leadership, your small business ship will circle aimlessly and eventually run out of power. Effective business leadership demands a captain of the ship, not just someone who’s standing by the helm. Leadership is active, not passive. → Read More
My trusted advisor recently told me that I was holding myself and my business back by trying too hard to please everyone. He used an excellent phrase that has stuck with me ever!! “You need to be → Read More
Before entering international markets, many small business owners focus primarily on their domestic markets. → Read More
As an entrepreneur, one of the key factors that keep a business running is liquid cash (operating capital). → Read More
Naturally, businesses do face ups and downs. However, importantly is how an entrepreneur handles this situation and how he can evaluate business risk. → Read More
Being an entrepreneur doesn’t mean you have to go at it alone. Most successful business owners will tell you they could not have accomplished their goals without help--from a mentor, colleague, and etcetera. For many, their ability to evaluate, internalize and act on the counsel they received was instrumental in getting their companies off the ground. → Read More
Natural and man-made disasters underscore the challenges of seamless disaster recovery in the real world. As a business owner, you don’t want the first time you think about disaster recovery to be → Read More
Should you brand yourself or your business? The short answer is both. The better question is what should you brand first — your business or yourself? → Read More
Customary business advice is not always best served to small business owners. For many entrepreneurs what has worked for them does not impersonate the advice their large competitors may have → Read More
One of the best ways to increase your income and give yourself a solid foundation by which to grow into self-employment in the future is to start a side business of your own. → Read More
The marketing challenge for service-based businesses is demonstrating the value they provide to be better than their competitors. The “thing” that makes them the best is intangible, and therefore → Read More
I believe that mistakes and failures are essential to eventual success. I also believe that there are some lessons that can’t easily be taught, and need to be learned through experience. → Read More
It is of no doubt that all successful world class businesses have a clear marketing strategy that makes everything they do more effective. → Read More
The rule of thumb for every business is that they should never run out of cash. Therefore, all business transactions you make need to have a clear purpose and a tangible financial backup. → Read More
For the entrepreneurial mindset, the idea of starting your own business and all the freedoms and potential for growth that come with that venture are very exciting. Too often, however, small business → Read More
Market gaps are opportunities camouflaged as voids. A gap in the market is a place or area that current businesses aren’t serving. For example, Tigo company has filled several market gaps over the → Read More
A marketing audit is a thorough review of your marketing plan, objectives, strategies, and current activities being executed in your business. The goal is to see what’s working and what isn’t so you → Read More
How could a home business possibly require something called a SWOT analysis? The name sounds confusing and far too serious for a small business, right? Wrong. → Read More
For the entrepreneurial mindset, the idea of starting your own business and all the freedom and potential for growth that comes with that venture is very exciting. Too often, however, small business → Read More
A number of good advisors and friends would tell you that the key to being successful as an entrepreneur is to do something that you’re passionate about. To me, this is incomplete advice. There is a → Read More