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Along with changing up its messaging strategy, the battery marketer is taking a different approach to social with a spotlight on its new TikTok creator program. → Read More
Using a new APM measure, the beer marketer saw better-than-expected results and achieved the highest level of brand recall among Rock in Rio sponsors. → Read More
Investors and analysts alike are growing more vocal in questioning the costly technology pivot, viewing it as distracting from business fundamentals. → Read More
Now confirmed to launch in early November, the service includes partnerships with DoubleVerify, Integral Ad Science and Nielsen and is “nearly sold out” of inventory. → Read More
For its TikTok World summit, the app also showcased a feature where brands only pay if their ad is viewed or interacted with within 6 seconds. → Read More
A heavier push beyond traditional text-based search into visual and multi-media areas comes amid the rise of apps like TikTok and Reddit. → Read More
Interactive virtual spaces going live ahead of the holidays cater to different product interests, with a beauty and cosmetics section among the first. → Read More
The deal speaks to how business areas beyond the iPhone are becoming more important, with Apple reportedly also seeking an NFL streaming package. → Read More
New media placements in the App Store follow a report indicating the iPhone maker’s privacy changes have boosted adoption of its search ad products. → Read More
Brands can email message directly to shoppers who don’t follow them by using the free Tailored Audiences tool, which is currently in beta. → Read More
A top-to-bottom revamp for the PepsiCo subsidiary introduces a new S-shaped logo, color palette and premium product line. → Read More
The Pepsi 18 Week Pack is part of a sweepstakes run through Instacart, an increasingly important e-commerce partner for the longtime league sponsor. → Read More
Delivery continues to be a focus of the partnership as the reference-heavy Adult Swim series enshrines its place in the pop culture conversation. → Read More
A new “Kickoff Beers” campaign mixes the sound of a can cracking open into the league’s theme and features weekly Cash App sweepstakes. → Read More
A solution called Shopping Ads seeks to boost the discovery of products and live shopping events ahead of the key holiday window. → Read More
At a virtual IAB roundtable, brands and agencies signaled bullishness around the category even as sales taper off and new releases remain sparse. → Read More
Starting in September, Walmart+ customers can access the ad-supported Paramount+ Essential tier at no extra cost. → Read More
The option won’t actually be cheaper than the current ad-free version, which is receiving a price hike amid a more challenging streaming market. → Read More
Lyft Media streamlines offerings across the company’s vehicles, bikeshare network, mobile app and in-car tablets. → Read More
Though the TikTok lookalike passed a $1 billion revenue run rate, it represents a “headwind” in drawing attention away from more mature offerings. → Read More