Mark J. Burns, Morning Consult

Mark J. Burns

Morning Consult

New York, United States

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Past articles by Mark J.:

Baseball Fans Are Open to the Idea of Robot Umpires

Half of MLB fans say they support an automated ball and strike system that relays calls to a human umpire, a Morning Consult survey found. → Read More

Saudi-Backed LIV Golf Faces an Uphill, Winding Putt to Relevance

Phil Mickelson’s net favorability rating dropped 14 percentage points after his move to the new golf venture. → Read More

NHL Fans Rank Wayne Gretzky as Top Commentator

As the NHL season nears its end, a new Morning Consult survey finds that Wayne Gretzky is the NHL's most popular on-air personality for fans. → Read More

Half of NFL Fans Aren't Interested in Watching Colin Kaepernick Play

Also, 1 in 3 NFL fans want to eliminate the annual Pro Bowl game, according to new data from Morning Consult. → Read More

Celtics or Warriors? Americans Are Evenly Split on Preferred NBA Finals Winner

About 1 in 3 NBA fans are more interested in this year’s finals between the Boston Celtics and Golden State Warriors than in previous years'. → Read More

Clear Majority of Americans Still Support Paying College Athletes Despite NIL Issues

3 in 5 U.S. adults say they support college athletes’ licensing their names or likenesses for use in video games and other products, per new Morning Consult data. → Read More

Inside the Rapid Expansion of the NBA and NFL in Brazil

Executives discuss the strategies they’re using to connect with consumers in the sports-obsessed country with Morning Consult's Mark J. Burns. → Read More

Weird, Unpolished Sports Content Is Thriving on TikTok

In the sports industry, no social media platform has more potential than TikTok, the most downloaded app in the world in the first quarter. → Read More

Dogs and Disney: Sports ‘Theme Nights’ Are a Crucial Tool in Bringing Crowds Back After Covid

C-level sports business executives say theme nights like Dog Night and Disney Night increase group ticket sales and reach new fans. → Read More

How Blue-Chip Sponsors Are Approaching the Very Messy Qatar World Cup

41% of soccer fans in the United States said they support companies sponsoring the men’s World Cup in Qatar, according to Morning Consult data. → Read More

Americans Name Belichick and Lombardi Greatest Coaches of All Time; Duke’s ‘Coach K’ Ranks Sixth

The New England Patriots head coach tied with the former Green Bay Packers great in a recent survey, while Duke men’s basketball coach Mike Krzyzewski finished sixth. → Read More

ESPN's 'The Ocho' Is Back, but Is Axe Throwing a Sport? We Asked.

“The Ocho” returns Wednesday to ESPN for a third year in a row. But are the featured events classified as sports by most Americans? Morning Consult asked. → Read More

Andy Staples, Sports Illustrated College Football Writer, Joins The Athletic

Veteran Sports Illustrated scribe Andy Staples has left the magazine and is joining sports subscription website The Athletic to cover college football, according to a spokesperson for The Athletic. He begins Monday. → Read More

NFL Relaxes Policy on Alcohol Sponsorships

The NFL is rolling out new guidelines for its alcohol sponsorship policy, easing restrictions on the use of team and player likeness in ads for beer, distilled spirits and wine, according to a league email distributed Tuesday to team presidents, marketing and sponsorship executives and counsel. → Read More

CBS Is Evaluating Changes to Its Super Bowl Ad Presentation, Sports Chairman Says

CBS is considering possible changes to how it packages commercial advertising inventory around future Super Bowl broadcasts, CBS Sports Chairman Sean McManus said Wednesday. → Read More

High-Profile NBA Draft Prospects Hail from Blue-Blood Programs

Heading into the 2019 NBA Draft, the most recognizable top prospects hail from some of the premier college basketball powerhouses: Duke, Kentucky and North Carolina. → Read More

ESPN Removes Content from $100 Million-Backed Podcast App Luminary

One of the biggest heavyweight sports media companies no longer has its podcast content on Luminary, the $100 million-backed app and network that launched a week ago. → Read More

Tiger Woods Bounces Back With the American Public

As the now 15-time major champion’s game has come back, so has his standing with the American public, according to a new poll from Morning Consult that gauged respondents’ favorability toward’s latest ranking of the 15 greatest male golfers of all time. → Read More

Racial Divides Persist on Compensation for Student-Athletes

The Feb. 26-28 survey of 2,201 U.S. adults found that 55 percent of black respondents supported paying student athletes a salary, compared with 31 percent of white respondents. → Read More

Minute Media Says It Has Bought The Big Lead From Gannett

Minute Media said Thursday that it has purchased sports, media and pop culture website The Big Lead from USA Today parent company Gannett Co. → Read More