Mark J. Burns, Morning Consult

Mark J. Burns

Morning Consult

New York, United States

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Recent articles by Mark J.:

Younger Americans’ Interest in the Super Bowl Is Down From Last Year

Interest in watching the game among U.S. adults ages 18-34 is down 9 percentage points from last year, according to a Morning Consult survey. → Read More

Fly Eagles Fly: America Is (Narrowly) Rooting for Philadelphia in Super Bowl LVII

Thirty-six percent of U.S adults think the Philadelphia Eagles will beat the Kansas City Chiefs at Super Bowl LVII, according to a survey. → Read More

Fans Say Tua Tagovailoa’s Concussions Damaged the NFL More Than Damar Hamlin’s Cardiac Arrest Did

About 2 in 5 NFL fans (39%) in this month’s survey said football is “safe,” compared with 34% of adults who said the same in October. → Read More

Podcasters First Wanted Your Ears. Now They Want Your Eyes Too

YouTube is the most preferred podcast platform among regular listeners, ahead of Spotify and Apple, according to Morning Consult data → Read More

LeBron James and Stephen Curry Tie as Gen Z’s Favorite Athletes

Soccer stars Lionel Messi and Cristiano Ronaldo also rank among the cohort’s top five favorite athletes, per new Morning Consult data → Read More

Gen Z Keeps Sports Executives Up at Night. Here's What They're Doing About It

Industry executives and experts address how they’re trying to reach the young demographic amid a steady change in sports consumption habits → Read More

The NFL’s Gen Z Fan Base Is Slowly Growing

NBA and college football round out the top three most popular sports properties and leagues among Americans ages 13 to 25, according to Morning Consult data → Read More

Americans Are More Excited for the World Cup Than Usual

About 3 in 5 U.S. soccer fans plan to watch the 2022 World Cup in Qatar, per a new Morning Consult survey. → Read More

Soccer Fans’ Message to Team USA: Make the World Cup’s Round of 16

U.S. soccer fans won’t be happy with anything but the USMNT earning one of the top two spots in group play and reaching the round of 16. → Read More

Commanders Fans Want Dan Snyder Out

Amazon founder Jeff Bezos is fans’ preferred franchise buyer among reportedly interested parties, per a new Morning Consult survey. → Read More

LIV Golf's Few Fans Would Still Rather Watch the PGA Tour

As its first year comes to a close, the upstart golf circuit lags behind the established PGA Tour in viewing interest, per a new Morning Consult survey → Read More

NHL Jerseys Now Have Ads. Fans, Surprisingly, Don’t Mind Them

More than 2 in 5 NHL fans (43%) said they support placing a brand’s logo on players’ jerseys, according to new Morning Consult data. → Read More

Sidney Crosby Is No Longer the NHL’s Best Player, but He’s Still Its Most Popular

There was a difference of 8 points between Crosby and second place, a four-way tie between Joe Thornton, Jonathan Toews, Patrick Kane and Marc-André Fleury. → Read More

Men’s Tennis Is Losing Its Most Popular Star in Roger Federer

More than 1 in 4 men’s tennis fans say they are actually more interested in watching the sport once the Swiss legend retires, according to a new Morning Consult survey. → Read More

MLB Fans Support Adding a Pitch Clock to Speed Up Games

More than half of baseball fans say the rule changes, coming in 2023, will make MLB "better for new fans," according to a new survey. → Read More

ESPN, DraftKings Are Most Popular Platform With Fantasy Football Players

Nearly 4 in 5 U.S. adults who participated in a fantasy sports league in the past year played fantasy football. → Read More

Broncos Country, Let’s Ride: Russell Wilson Ties Patrick Mahomes as Most-Liked NFL Player

Denver Broncos QB Russell Wilson and Kansas City Chiefs QB Patrick Mahomes are America's most-liked NFL players going into the 2022 season, according to Morning Consult data. → Read More

Fans Are Markedly Less Interested in Women’s Tennis Without Serena Williams

As Williams retires, one third of tennis fans say they’ll be less interested in watching the sport, according to a Morning Consult survey. → Read More

Liverpool Is Now the Most Popular Premier League Club in America

Manchester United, Manchester City, Chelsea and Arsenal round out the top five, according to a Morning Consult survey conducted during the opening weekend of the 2022-2023 campaign. → Read More

Baseball Fans Are Open to the Idea of Robot Umpires

Half of MLB fans say they support an automated ball and strike system that relays calls to a human umpire, a Morning Consult survey found. → Read More