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A survey shows this year’s March Madness viewership is expected to rise, and more people are interested in filling out brackets. → Read More
Meanwhile, FS1’s Skip Bayless is sports fans’ least-liked NFL-related media figure, according to a Morning Consult survey → Read More
Six-time NBA champion Michael Jordan is the greatest athlete of all time, per a new Morning Consult survey of sports fans → Read More
Interest in watching the game among U.S. adults ages 18-34 is down 9 percentage points from last year, according to a Morning Consult survey. → Read More
Thirty-six percent of U.S adults think the Philadelphia Eagles will beat the Kansas City Chiefs at Super Bowl LVII, according to a survey. → Read More
About 2 in 5 NFL fans (39%) in this month’s survey said football is “safe,” compared with 34% of adults who said the same in October. → Read More
YouTube is the most preferred podcast platform among regular listeners, ahead of Spotify and Apple, according to Morning Consult data → Read More
Soccer stars Lionel Messi and Cristiano Ronaldo also rank among the cohort’s top five favorite athletes, per new Morning Consult data → Read More
Industry executives and experts address how they’re trying to reach the young demographic amid a steady change in sports consumption habits → Read More
NBA and college football round out the top three most popular sports properties and leagues among Americans ages 13 to 25, according to Morning Consult data → Read More
About 3 in 5 U.S. soccer fans plan to watch the 2022 World Cup in Qatar, per a new Morning Consult survey. → Read More
U.S. soccer fans won’t be happy with anything but the USMNT earning one of the top two spots in group play and reaching the round of 16. → Read More
Amazon founder Jeff Bezos is fans’ preferred franchise buyer among reportedly interested parties, per a new Morning Consult survey. → Read More
As its first year comes to a close, the upstart golf circuit lags behind the established PGA Tour in viewing interest, per a new Morning Consult survey → Read More
More than 2 in 5 NHL fans (43%) said they support placing a brand’s logo on players’ jerseys, according to new Morning Consult data. → Read More
There was a difference of 8 points between Crosby and second place, a four-way tie between Joe Thornton, Jonathan Toews, Patrick Kane and Marc-André Fleury. → Read More
More than 1 in 4 men’s tennis fans say they are actually more interested in watching the sport once the Swiss legend retires, according to a new Morning Consult survey. → Read More
More than half of baseball fans say the rule changes, coming in 2023, will make MLB "better for new fans," according to a new survey. → Read More
Nearly 4 in 5 U.S. adults who participated in a fantasy sports league in the past year played fantasy football. → Read More
Denver Broncos QB Russell Wilson and Kansas City Chiefs QB Patrick Mahomes are America's most-liked NFL players going into the 2022 season, according to Morning Consult data. → Read More