Mark J. Burns
Morning Consult
New York, United States
Contact Mark J.
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Recent articles by Mark J.:
Younger Americans’ Interest in the Super Bowl Is Down From Last Year
Interest in watching the game among U.S. adults ages 18-34 is down 9 percentage points from last year, according to a Morning Consult survey. → Read More
Fly Eagles Fly: America Is (Narrowly) Rooting for Philadelphia in Super Bowl LVII
Thirty-six percent of U.S adults think the Philadelphia Eagles will beat the Kansas City Chiefs at Super Bowl LVII, according to a survey. → Read More
Fans Say Tua Tagovailoa’s Concussions Damaged the NFL More Than Damar Hamlin’s Cardiac Arrest Did
About 2 in 5 NFL fans (39%) in this month’s survey said football is “safe,” compared with 34% of adults who said the same in October. → Read More
Podcasters First Wanted Your Ears. Now They Want Your Eyes Too
YouTube is the most preferred podcast platform among regular listeners, ahead of Spotify and Apple, according to Morning Consult data → Read More
LeBron James and Stephen Curry Tie as Gen Z’s Favorite Athletes
Soccer stars Lionel Messi and Cristiano Ronaldo also rank among the cohort’s top five favorite athletes, per new Morning Consult data → Read More
Gen Z Keeps Sports Executives Up at Night. Here's What They're Doing About It
Industry executives and experts address how they’re trying to reach the young demographic amid a steady change in sports consumption habits → Read More
The NFL’s Gen Z Fan Base Is Slowly Growing
NBA and college football round out the top three most popular sports properties and leagues among Americans ages 13 to 25, according to Morning Consult data → Read More
Americans Are More Excited for the World Cup Than Usual
About 3 in 5 U.S. soccer fans plan to watch the 2022 World Cup in Qatar, per a new Morning Consult survey. → Read More
Soccer Fans’ Message to Team USA: Make the World Cup’s Round of 16
U.S. soccer fans won’t be happy with anything but the USMNT earning one of the top two spots in group play and reaching the round of 16. → Read More
Commanders Fans Want Dan Snyder Out
Amazon founder Jeff Bezos is fans’ preferred franchise buyer among reportedly interested parties, per a new Morning Consult survey. → Read More
LIV Golf's Few Fans Would Still Rather Watch the PGA Tour
As its first year comes to a close, the upstart golf circuit lags behind the established PGA Tour in viewing interest, per a new Morning Consult survey → Read More
NHL Jerseys Now Have Ads. Fans, Surprisingly, Don’t Mind Them
More than 2 in 5 NHL fans (43%) said they support placing a brand’s logo on players’ jerseys, according to new Morning Consult data. → Read More
Sidney Crosby Is No Longer the NHL’s Best Player, but He’s Still Its Most Popular
There was a difference of 8 points between Crosby and second place, a four-way tie between Joe Thornton, Jonathan Toews, Patrick Kane and Marc-André Fleury. → Read More
Men’s Tennis Is Losing Its Most Popular Star in Roger Federer
More than 1 in 4 men’s tennis fans say they are actually more interested in watching the sport once the Swiss legend retires, according to a new Morning Consult survey. → Read More
MLB Fans Support Adding a Pitch Clock to Speed Up Games
More than half of baseball fans say the rule changes, coming in 2023, will make MLB "better for new fans," according to a new survey. → Read More
ESPN, DraftKings Are Most Popular Platform With Fantasy Football Players
Nearly 4 in 5 U.S. adults who participated in a fantasy sports league in the past year played fantasy football. → Read More
Broncos Country, Let’s Ride: Russell Wilson Ties Patrick Mahomes as Most-Liked NFL Player
Denver Broncos QB Russell Wilson and Kansas City Chiefs QB Patrick Mahomes are America's most-liked NFL players going into the 2022 season, according to Morning Consult data. → Read More
Fans Are Markedly Less Interested in Women’s Tennis Without Serena Williams
As Williams retires, one third of tennis fans say they’ll be less interested in watching the sport, according to a Morning Consult survey. → Read More
Liverpool Is Now the Most Popular Premier League Club in America
Manchester United, Manchester City, Chelsea and Arsenal round out the top five, according to a Morning Consult survey conducted during the opening weekend of the 2022-2023 campaign. → Read More
Baseball Fans Are Open to the Idea of Robot Umpires
Half of MLB fans say they support an automated ball and strike system that relays calls to a human umpire, a Morning Consult survey found. → Read More