Saya Weissman, Digiday

Saya Weissman

Digiday

New York, NY, United States

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Recent:
  • Unknown
Past:
  • Digiday

Past articles by Saya:

How the Clippers' 'We Are One' slogan came about

Inside the quick -- and deft -- rebranding of the Clippers in the wake of the teams worst-ever public relations crisis. → Read More

Confessions of a small agency partner

One agency partner dishes on clients having an "Ikea mentality" about agencies, the challenge of being a woman in ad land and more. → Read More

Interns, do you give good phone? DDB is on the line.

DDB is testing prospective interns' phone etiquette and their ability to think on their feet with a new hotline approach to the application process. → Read More

The state of brands on YouTube in 5 charts

The good news for brands is that more and more, people are actually watching branded video content -- especially on YouTube. → Read More

Meet the embodiment of the new agency creative

First and foremost an inventor and technologist at heart, Jason Snyder is also an agency guy. → Read More

Meet the embodiment of the new agency creative

First and foremost an inventor and technologist at heart, Jason Snyder is also an agency guy. → Read More

Smash! Crush! Blast! Inside GE's Spring Break destruction porn

GE spent yesterday tweeting videos of everyday objects undergoing industrial strength tests for your destruction-porn viewing pleasure. → Read More

Did the NYPD Twitter screw up have any real effect on the department?

Social data shows that the NYPD's poorly-chosen hashtag may not actually be as damaging a social media gaffe as everyone is making it out to be. → Read More

What brands should learn from General Mills' Facebook fiasco

One attorney explains what General Mills' recent legal policy changes actually mean for consumers and brands. → Read More

The 10 habits of highly effective ad creatives

A look at various ad creatives' creative processes -- and the tricks they've developed to keep their creative juices flowing. → Read More

The 10 habits of highly effective ad creatives

A look at various ad creatives' creative processes -- and the tricks they've developed to keep their creative juices flowing. → Read More

Brands that wanted you to puff, pass and retweet for 420

These 420-friendly brands dared to tweet about pot during yesterday's high holiday. → Read More

Advertising award shows have a spotty gender-balance record

The Let's Make the Industry 50/50 Initiative is a call to action for all ad awards shows to make their juries have an equal number of men and women. → Read More

There's a push to make photoshopped models in ads illegal

The man behind the Truth in Advertising Act on how hard it has been to get the ad industry to support his cause. → Read More

Inside the agency: The Barbarian Group's new HQ

The first thing you notice upon entering The Barbarian Group's new Chelsea digs is the much-publicized "superdesk" -- and that's precisely the point. → Read More

Inside the agency: The Barbarian Group's new HQ

The first thing you notice upon entering The Barbarian Group's new Chelsea digs is the much-publicized "superdesk" -- and that's precisely the point. → Read More

What you need to know from Tony Hsieh's Playboy interview

The safe for work TL;DR highlights of the Playboy interview with Zappos CEO Tony Hsieh → Read More

The 5 wildest KFC marketing stunts

KFC's recent chicken corsage has gotten plenty of attention. But this isn't the fast food brand's first foray into stunt marketing. → Read More

Take this non-BuzzFeed quiz that skewers BuzzFeed quizzes

Called "Which Absurd Consumer Psychographic Are You?" the quiz includes questions like "What's your perfect Saturday night?" or "Which Beyonce are you?" → Read More

The mobile headaches of brand marketers

While everyone talks a big mobile game, it's not all rainbows and roses for brands when it comes to actually figuring out their approach. → Read More