Sasha Laferte
Ann Handley
Boston, MA, United States
Contact Sasha
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Sasha:
How to Choose the Perfect E-Book Topic
E-books are a valuable part of your content marketing mix. But how do you decide what your e-book should be about? See how to pick the right e-book topic to meet your marketing needs. → Read More
Content Marketing Job Description and Titles for Building Your Team
Learn what to include in your content marketing job description. This article includes examples, templates, skills to consider, and job titles. → Read More
What's Better for B2B Marketers, Ebooks or White Papers?
Learn the differences between ebooks and white papers, their unique benefits, and which format works best for your next B2B marketing campaign. → Read More
What's Better for B2B Marketers, Ebooks or White Papers?
Learn the differences between ebooks and white papers, their unique benefits, and which format works best for your next B2B marketing campaign. → Read More
Ultimate Guide to Online Content Marketing Courses
A round up of top online content marketing courses as well as detailed instructions on determining which course is best for your goals. → Read More
The Ultimate Guide to the 33 Best Content Marketing Podcasts
This round-up of the 33 top content marketing podcasts covers all podcast you should listen to to prepare to launch your own. → Read More
How to Create a Marketing Case Study [INFOGRAPHIC]
This step-by-step infographic breaks down how to create a marketing case study into thirteen easy steps from ideation, to format, to measuring results. → Read More
Content Marketing Salary Survey and Job Market Overview
This content marketing job market overview includes information on average content marketing salary, hiring trends, and advice on how to get a raise. → Read More
Content Marketing Funnel Guide: How to Create, Measure, and Optimize
What content to create, how to measure ROI, and software to help you optimize your content for all stages of the content marketing funnel. → Read More
Blog Traffic Boost: How a Blog Redesign Gave Curata Instant ROI
A blog redesign is a big step. Curata decided to overhaul our blog in Q2 2017 in a bid to boost our blog traffic. Herein, the results of our case study. → Read More
The Ultimate Marketing Case Study Template
Learn how to secure and create a great marketing case study. This post also offers a template for case studies along with real-life examples. → Read More
Content Promotion, Distribution, and You: A Marketer’s Guide
Better content is a waste of money if nobody knows it exists. Create a holistic content strategy from ideation to content promotion to get content seen. → Read More
Marketing Metrics are Changing Over Time. Learn How and Why
Content marketers now face an overwhelming amount of trackable data. Marketing metrics to track the success of our programs are constantly playing catch up. → Read More
Content Marketing Software: Top Things to Look For
What to look for, steps to take, and questions to ask to make sure you're choosing the right content marketing software for your organization. → Read More
Account Based Marketing Metrics for Content Marketing
To measure ABM effectiveness, you need to retool which account based marketing metrics you use to calculate ROI and the real company impact of content. → Read More
Content Marketing eBooks: The Ultimate List
List of 40+ top content marketing eBooks to inform your social media, email, content, SEO, analytics and blogging strategies. → Read More
Content Marketing eBooks: The Ultimate Resource
List of 40+ top content marketing eBooks to inform your social media, email, content, SEO, analytics and blogging strategies. → Read More