Joanna Piacenza
Morning Consult
Washington, DC, United States
Contact Joanna
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Past articles by Joanna:
Consumers Want Generative AI for Recipes, Roadside Assistance
Discover a demographic breakdown of who is most interested in generative AI and what AI offerings consumers want to see next. → Read More
The Most-Loved Ads of Super Bowl LVII: T-Mobile and Doritos
Nine of the 10 most-loved Super Bowl ads featured a celebrity cameo, according to Morning Consult’s “Ad Likeability Score.” → Read More
What Our Return to Normal Looks Like After Two Years of the Pandemic
On the second anniversary of the COVID-19 pandemic, Morning Consult unpacks consumer comfort insights from 109 weeks of survey research. → Read More
The Peloton Scandal That Wasn’t
And just like that, another 24-hour nontroversy has come to an end. Consumers’ favorability of Peloton remains untouched, according to Morning Consult trend data, despite the high-end exercise company’s most recent media scandal. Peloton appears in HBO’s “Sex and the City” reboot, “And Just Like That,” which premiered last week and featured the untimely death of main character Mr. Big after he… → Read More
The Steady Decline of the Facebook Brand in America
Facebook’s brand reputation in the United States is on a steady downward slope, as whistleblower Frances Haugen adds to the pile of controversies that have engulfed the social media giant in recent years. But these scandals aren’t dragging down Facebook’s advertisers, and the platform is still boasting healthy favorability ratings abroad and usage metrics in the United States. When considering… → Read More
Millennials Are Behind Online Grocery’s Pandemic-Induced Growth
Finally, an industry that millennials aren’t killing: online grocery. The pandemic pushed millions of consumers online to do their everyday shopping, but no more than millennials. Data drawn from Morning Consult’s “Most Trusted Brands: Retail and E-commerce,” shows how much online grocery has become ingrained within many millennials’ lives: 25 percent do “most” or “all” of their grocery shopping… → Read More
Building Trust With Business Travelers: Six Things for Brands to Know
As employers bring staff back to offices and travel demand begins to ramp back up this summer, travel and hospitality brands have steadied their gaze on the actions of one key group: business travelers. Trust looks different for this group, which makes up a reported 10 percent of airline travelers but up to 75 percent of its revenue. Using data from Morning Consult’s Most Trusted Brands 2021:… → Read More
Tracking the Return to Normal: Socializing
Do consumers feel safe going to church or dating? See weekly updates tracking how consumers feel about socializing during COVID-19. → Read More
Consumers Support Paying Workers to Get COVID-19 Vaccine, as Long as Shots Are Voluntary
As vaccinations for the novel coronavirus begin to ramp up across the country, new polling finds support for the recent trend of companies paying employees to undergo vaccination. → Read More
Seen Read Heard 2020
Pandemic. Politics. Protests. Here’s the news that broke through in 2020. Over the course of the year, Morning Consult asked roughly 100,000 registered voters how much they’d seen, read or heard about more than 370 current events. Not all news resonated the same. Here’s the share of voters who said they heard “a lot” about 132 of the events we thought were most noteworthy, and how the news… → Read More
After a Traumatic Year, Americans Are Cautiously Optimistic About 2021
Although 77 percent of U.S. adults said 2020 was worse than 2019, 59 percent expect 2021 to be an improvement on this year, according to Morning Consult data. → Read More
Fox News’ Popularity Slips Among Republicans in Wake of Election
As President Donald Trump continues to criticize the network for its coverage of the election, Morning Consult Brand Intelligence data from Nov. 9-16 shows the network’s average favorability rating among GOP respondents has dropped 13 percentage points, to 54%, and the average share of those with an unfavorable view of the network nearly doubled, to 30%. → Read More
Republican Voters Sour on Chris Wallace Following First Presidential Debate
Chris Wallace’s tough night serving as moderator of the chaotic first presidential debate saw him frequently clash with President Donald Trump, and Morning Consult/Politico trend data shows the Fox News anchor’s popularity among Republicans has since plummeted. → Read More
More Than One in Three Americans Have Joined the 'Quarantine 15' Club During the Pandemic
Some good news for gyms and diet programs, albeit bad news for the country’s waistlines overall: Thirty-five percent of U.S. adults said they’ve gained weight since the coronavirus pandemic began. → Read More
When Restrictions Lift, What Will People Do First? Hug Family, See Friends and Dine Out
When prompted with the question, “What is the first thing you will do when stay-at-home orders are lifted and the economy in your state is fully opened?” and given the opportunity to provide any response, roughly 1 in 5 U.S. adults (22 percent) wrote about visiting family, spending time with friends and hugging loved ones. Being close to those we care about was the No. 1 response mentioned in… → Read More
Cooped Up at Home, Millennials Most Likely Among All Adults to Turn to Food, Alcohol
Trapped at home with cabin fever amid the coronavirus pandemic — it's an emotional time for everyone. Millennials are leading the way in two types of common coping mechanisms, according to new Morning Consult polling: eating and drinking alcohol. → Read More
Biden’s National Lead Over Sanders Balloons to 24 Points
As former Vice President Joe Biden continues his streak of dominant performances in Democratic primaries across the country, his national lead over Sen. Bernie Sanders (I-Vt.) is ballooning. → Read More
Voters Say Bloomberg's a Better Billionaire Businessman Than Trump — but Just Barely
In an election that is shaping up as a potential billionaire-versus-billionaire battle, new polling from Morning Consult/Politico shows which businessman voters have deemed most successful. → Read More
Brands Should Be Wary of Bragging About Doing the Right Thing, Polling Shows
Marketers will often hype up a brand’s corporate social responsibility as a way to differentiate it from competitors, but new polling from PRWeek/Morning Consult suggests that many consumers are skeptical of the authenticity of such actions. → Read More
Can You Locate Iran? Few Voters Can.
As tensions between the United States and Iran rise in the aftermath of the American drone strike that killed the country’s most powerful commander, Gen. Qassem Soleimani, a new Morning Consult/Politico survey finds fewer than 3 in 10 registered voters can identify the Islamic republic on an unlabeled map. → Read More