Britney Muller, Moz

Britney Muller

Moz

Seattle, WA, United States

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Recent:
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Past:
  • Moz
  • SlideShare

Past articles by Britney:

Moz

The Rules of Link Building

Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our favorite classic Whiteboard Fridays. → Read More

Moz

How to Get Your Web Developer on Board with SEO [Bonus PDF]

Your web devs are your other half — the key to getting your SEO work done well and quickly. In this Whiteboard Friday, learn 6 essential ways to get your web dev on board with SEO. Plus, download the new Web Developer's SEO Cheat Sheet free! → Read More

Moz

SEO for 2020 - Whiteboard Friday

SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy from this year on into the future. → Read More

Moz

Intro to Python

Python is a programming language that can help you uncover incredible SEO insights and save you time by automating time-consuming tasks. But for those who haven't explored this side of search, it can be intimidating. Britney Muller and a true python expert offer an intro into a helpful tool that's worth your time to learn. → Read More

Moz

What Is BERT? - Whiteboard Friday

There's a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what it means for the search industry. → Read More

Moz

The Featured Snippets Essentials Q&A + Free Cheat Sheet

Dig into the SEO community's biggest questions when it comes to featured snippets. Plus, snag your free download of the Featured Snippets Cheat Sheet for strategic tips and reminders on how to win snippets of your own! → Read More

Moz

Machine Learning 101

Machine learning is only growing in importance for anyone working in the digital world, but it can often feel like an inaccessible subject. It doesn't have to be — and you don't have to miss out on the competitive edge it can give you when it comes to SEO task automation. → Read More

Moz

Featured Snippets: What to Know & How to Target

Featured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured snippet trends and data, plus some fantastic tips and tricks for winning your own. → Read More

Moz

Refurbishing Top Content

You've got top-performing content that does REALLY well, but you're just letting it sit there. Isn't there a better way? In this Whiteboard Friday favorite, Britney Muller gives you strategies to milk your top content for all it's worth. → Read More

Moz

How to Target Featured Snippet Opportunities — Best of Whiteboard Friday

Once you've identified where the opportunity to nab a featured snippet lies, how do you go about targeting it? → Read More

Moz

Rewriting the Beginner's Guide to SEO, Chapter 7: Measuring, Prioritizing, & Executing SEO

In the draft of Chapter 7 of the new Beginner's Guide to SEO, we cover how to measure, execute, and prioritize your work. Dig in and let us know what you like or what's missing! → Read More

Moz

All About Website Page Speed: Issues, Resources, Metrics, and How to Improve

What are the most crucial things to understand about your site's page speed, and how can you begin to improve? In this week's edition of Whiteboard Friday, Britney Muller goes over what you need to know to get started. → Read More

Moz

Rewriting the Beginner's Guide to SEO, Chapter 6: Link Building & Establishing Authority

In Chapter 6 of the new Beginner's Guide to SEO, we'll be covering the dos and don'ts of link building and ways your site can build its authority. Read on and let us know what you think! → Read More

ML & Automation in SEO - Traffic Think Tank Conference 2019

Published on Jan 28, 2019 What is Machine Learning? How can you use it to make your job more efficient? What are the necessary tools and resources you need to get started? Explore ways you can automate various SEO tasks today! → Read More

Moz

On-Page SEO for 2019

In this expert checklist, Britney Muller shares her best tips for doing effective on-page SEO in 2019. → Read More

Moz

Log File Analysis 101

Log file analysis doesn't have to be intimidating. Learn how to get the most detailed insights about what Googlebot is doing on your site in this week's Whiteboard Friday. → Read More

Moz

Rewriting the Beginner's Guide to SEO, Chapter 5: Technical Optimization

It's time for the next chapter-in-progress of the new Beginner's Guide to SEO: Technical optimization! Learn about how websites work in an SEO context and let us know what you think in the comments. → Read More

Moz

SEO Negotiation: How to Ace the Business Side of SEO

A huge part of your SEO success is tied up in the inevitable business negotiations. In this week's Whiteboard Friday, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills. → Read More

Moz

Rewriting the Beginner's Guide to SEO, Chapter 4: On-Page Optimization

Our chapter on on-page SEO is ready for your review. Let us know what you think in this draft of chapter 4 of the Beginner's Guide to SEO! → Read More

Moz

Rewriting the Beginner's Guide to SEO, Chapter 3: Keyword Research

Chapter 3 of our Beginner's Guide to SEO rewrite project is here, and it's all about keyword research. Give it a read and let us know what you think in the comments! → Read More