Tim Ash
Business 2 Community
San Diego, CA, United States
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Past articles by Tim:
7 eCommerce Site Mistakes to Get Rid of in 2016
Featured products on the homepage. Rotating banners. Backgrounds that add “personality.” Most of those in the online marketing field understand why these are used by a ton of sites, and some of u… → Read More
What It Takes to Succeed in Content Marketing: 9 Lessons from Joe Pulizzi
The web. It’s both the boon and the bane of marketing. Gone are the days when big brands and media companies controlled all the messaging through the nice and distinct world of radio, print, and TV… → Read More
An Open Letter to “Minimalist” Sites
I feel like we’ve been growing apart, lately. We used to stand for the same things: We used to fight clutter together. We would hate-laugh together as sites with rotating banners littered the web,… → Read More
404 Error Basics: How to Design the Perfect 404 Page
404 pages can be the worst. They are a kick to the shin for users who are actually managing to be somewhat productive, for the most part. We say “can be” and “for the most part” because somet… → Read More
Fear and Persuasion: What Amazon Knows About Using Scares to Convert
Amazon gets a bad rap for cluttered pages. But for every one thing Amazon gets wrong, it gets dozens of things right. It certainly nails personalization. It nails testing speed and iteration. Perhaps… → Read More
4 Must-Learn Usability Principles You Can Get from Kayak.com
You’ve heard us say this often: your baby is ugly. It’s true of a vast majority of websites – from sites that hide critical calls-to-action below the fold, to those that make data entry a b… → Read More
Solving Common Mobile Usability Problems
It’s been 8 years since the iPhone launched. “Mobile usability” is actually something some sites are getting right – that was certainly not the case in the 2008 to 2010 phase, when that p… → Read More
Getting Holiday-Ready: 7 Shopping Cart Abandonment & Recovery Tools to Consider
‘Tis the season of shopping once again. For consumers, the holidays mean scouting for the best Black Friday or Cyber Monday deals. For you, as a marketer, it means working harder to ensure that you… → Read More
1 Hour with Google Analytics: Getting the Basics Down in Just 60 Minutes
If you want to maximize the tool, Google Analytics gets pretty complex pretty quickly. But that shouldn’t stop you if you’re just starting to pick up new skills. Mercifully, within the bounds of… → Read More
Catering to Early Stage Visitors to Improve Conversions
Don’t propose on the first date. In digital marketing, that translates to ‘don’t ask prospects to take your conversion action before they’re ready.’ As in personal relationships, online, yo… → Read More
3 Google Analytics Gems for Maximum Efficiency
Here at SiteTuners, we really like Google Analytics. We’d recommend it as part of the web optimization toolset for just about anyone, although how you use the tool will evolve depending on whether… → Read More
Minimize Cognitive Load to Maximize Conversions
People always say – ourselves included – that people online have the patience of a lit match. That’s true in a general sense, and that’s how we use it, but if we want to drill down, w… → Read More
Using the Hidden Google Analytics Feature to Find Pages You Need to Fix
If you’re in online marketing, you always have pages to fix. The problem is, you’re not always working on the pages that are most likely to move the needle. Unless what needs fixing is your home… → Read More
What You Need to Know About Visual Attention on Your Page
People are visual creatures. More than anything else, we’re good at processing visuals as most of our brain is devoted to it. That’s both a good thing and a bad thing for online marketers. Bad be… → Read More
When To Do Multivariate Tests Instead of A/B/n Tests
Both A/B/n tests and multivariate tests have their place. Question is, when should you use multivariate and how do you run MVT correctly? → Read More
Pricing Secrets: Display Price Points to Irrational Brains, and Win Big
Price activates our loss-avoidance mechanism – all our brains work that way. Fear of loss motivates us twice as much as the potential for gains. So for purchases to go smoothly, you have to wor… → Read More
Simplifying Choices for the Brain to Improve Conversions
As marketers, understanding how the brain operates is critical. Technology rapidly changes, but the brain, not so much. In fact, it hasn’t evolved in about 50 thousand years. If we grasp how the br… → Read More
Website Testing Checklist: Usability Tests, User Acceptance Tests, and Split Tests Explained
Let’s say your company needs to improve the product navigation experience. Your boss mentions that you’re going to develop new key ways to allow users to navigate – and you’re driving the… → Read More
Minimize Pricing Pain and Increase Conversion
In marketing, the quality of a price presentation can influence conversion rates. Use these suggestions to refine your price presentation strategy and ultimately increase conversion. → Read More
Do You Still Need Technical Skills to be a Conversion Professional?
Back in 2000, this wouldn’t even be a question – if you don’t have technical skills, you don’t have conversion skills. Managing multiple analytics and testing tools, all with varying leve… → Read More