Mike Wood
AllBusiness
Los Angeles, CA, United States
Contact Michael
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Michael:
Ethical Marketing in the Age of the Coronavirus
During a pandemic, how do you straddle the line between trying to make a profit and the health and safety of your customers with appropriate sensitivity? → Read More
A Quick Guide to Digital Marketing for Newbies
Small businesses today are being forced to jump into digital marketing to stay relevant in today's economy. Here are some basics for getting started. → Read More
'Hoax Marketing' Can Be an Effective Branding Opportunity for Your Company—When Done Well
With hoax marketing, the joke's on your customers. A humorous campaign can help your business go viral, but it can also backfire. Here are some brands that did it well. → Read More
With an Increase in Online Shopping, Prepare for an Increase in Data Breaches
Is your online store at risk of a cyberattack? Here is how you can protect your customers’ information from online theft. → Read More
Branded Giveaways and Other Promotional Products: Do They Still Have an Impact?
With so many marketers focused online these days, branded promotional products are not as popular as they once were. But recent studies show they still have a big impact on customers. → Read More
How to Chase Away Your Best Employees
Are you unwittingly writing your employees’ two weeks’ notice? Here are five surefire ways to scare off your best workers if you’re not careful. → Read More
3 Events Still Left in 2017 That Can Have an Impact on Your Business
Yes, 2017 is coming to an end. Only four months left and we will be looking at a list of conferences to attend in 2018. But don’t get depressed just yet.... → Read More
Is It Time to Stop Using Stock Photos in Your Marketing Materials?
Many businesses use stock images on their website and in their marketing collateral. But custom photos can help customers see your company as authentic and tangible. → Read More
Medical Entrepreneurship Is Not Just for Big Pharma
More opportunities -- and more funding -- means more open doors. → Read More
Failing as an Entrepreneur Won't Make You a Failure But It Might Make You Appreciate Having a Job
Failing as an Entrepreneur Won't Make You a Failure But It Might Make You Appreciate Having a Job Entrepreneurship is not the only dream available. → Read More
Why Personal Branding Must Be Your First Focus
Consumers won't buy from your company until they trust you. → Read More
7 Marketing Mistakes That Startups Should Avoid
You’ll make many mistakes when you start a small business, but don't let marketing be one of them. → Read More
Can Paid Media Ever Earn Your Customer's Trust?
Understanding the forms of media and what they can and cannot do will help you optimize your ad spend. → Read More
How I Get Backlinks Using a Simple Email
Mike Wood decided to revisit one of the methods he has used to get numerous backlinks. The technique? Searching resource pages and asking for backlinks. Here is how it’s done, showing the actual process he used along with the results! → Read More
7 SEO Rules Every Marketer Should Know
If you’re looking to leverage SEO tactics in your marketing campaign, make sure to follow the seven rules that I always preach to new website owners looking for SEO advice. While some of these may seem commonplace, they are often overlooked which can... → Read More
How My Competitors’ Backlinks Helped Me Rank Higher In Search
Acquiring backlinks without having quality content is like selling tickets to a movie that doesn’t exist. Think about that when creating your SEO strategy. → Read More
3 Main Reasons Why Your E-Commerce Site Won’t Convert
If you have an e-commerce business, your website is everything. The question is, does your website convert or is it killing your sales? → Read More
2 Entrepreneurs Disrupting the Reseller Marketplace
Their idea: a company that takes out the middleman and simplifies the reselling process. → Read More
How to Keep From Getting Buried in Debt When Starting a Business
When starting a business, it can be easy to rack up debt quickly as well as burn through startup capital. Here are a few ways to help keep yourself from getting buried in debt so you can continue to run a healthy business. → Read More
Your Customer Service Sucks: Three Things You Can Do to Improve It
Customer service is at a crossroads. Businesses today are failing at it and customers are demanding better. Here's how you can immediately improve your customer service. → Read More