Janet Choi
Customer IO
New York, United States
Contact Janet
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Janet:
How to Master the Clickworthy Subject Line
The only two principles you need to know about subject lines, backed by research, to make sure people open your email. → Read More
The Cost of Keeping Your Customers – Please Reply
Acquiring customers is addictive. Launching a Facebook ad, sending a targeted email promotion, hosting a webinar, and then witnessing your customer count go up feels really good. There’s that quick… → Read More
How Clearbit Conquered the Welcome Email
We often fall into the trap of sending generic, overcrowded welcome messages. Here's how Clearbit delivers super relevant, helpful, and thus motivating, welcome emails using Customer.io. → Read More
Run Your Lifecycle Email Like a Dungeons & Dragons Campaign
How do you create effective lifecycle emails that send the right message to the right person at the right time? Surprisingly, we learned a helpful approach from a D&D Dungeon Master. → Read More
5 Keys to Welcome Emails that Make Rewarding First Impressions
Welcome emails are vital to get right. Here's how to craft engaging, effective welcome emails, based on how your brain processes first impressions. → Read More
How to Pull Off Data-Informed Marketing that Matters
Data for effective marketing isn't all about A/B testing, open rates, and Excel. Use data to inform marketing that really matters — to better tell your story, convey product value, and build a great user experience. → Read More
What SaaS Businesses Can Learn from Abandoned Cart Emails to Boost Sales
Use lifecycle emails like abandoned cart emails to retain customers and increase sales. Failures to return to your software, app, or site aren't final but opportunities. → Read More
The Elements of a Great Activation Email Campaign
The free trial period and soon after is a prime window to activate product abandoners. When you use these reengagement tactics in your emails, they'll go from lost causes to vital customers. → Read More
What We Learned From Analyzing 50 Post-Welcome Emails
We looked through 50 post-welcome emails to come up with a system for how to craft your own post-welcome emails, depending on business model, funnel position, and type of customer relationship. → Read More
The Magic of Automating Account Management for Customers
Automating account management for low-touch customers using helpful lifecycle emails provides a better experience for customers who usually wouldn't get personal attention and increases profitability. → Read More
How Growth Works — Part One (Hiten Shah, Wistia's Andrew Capland)
Marketers Hiten Shah and Andrew Capland share two lessons they learned about how to apply observations about user behavior and customer feedback to grow their products. → Read More
Create Your Own Company Slack Assistant with Customer.io
Slack alerts based on behavioral data arms you with information to create a great customer experience and turbocharge business growth. Here's how to create your own custom Slack app using Customer.io's Slack Actions. → Read More
How to Raise Retention with Data-driven Emails
Growing your business relies on keeping the customers you've acquired around. Here's how CloudApp used data-driven email campaigns to hit their churn and revenue expansion targets. → Read More
Save Your Emails from Spam Filter Purgatory With These 3 Tips
It's not easy to figure out spam filtering in this new age of email deliverability. Here's what to do to make sure your emails make it to the inbox. → Read More
Stop Blasting Your Email – Please Reply –
Once upon a time, email marketing was all about blasts. You’d set up a single message to broadcast to the masses. Rinse and repeat. → Read More
How to Figure Out Your Aha! Moment
Successful activation of your users is the key to achieving meaningful growth. Here's our walkthrough for unearthing your product's Aha! moment and how to bring more users to it. → Read More
How to Trigger Product Usage that Sticks
Behavioral triggers are the motivational key to making habits that stick. Here's how to apply behavioral design to retain users and make your product a success. → Read More
How to Figure Out Your Aha! Moment
Successful activation of your users is the key to achieving meaningful growth. Here's our walkthrough for unearthing your product's Aha! moment and how to bring more users to it. → Read More
The Persuasion Playbook for Email Marketers
Emails provide a huge opportunity to motivate users and customers — if you understand that what makes them tick isn't always rational. Here's our guide on how to persuade people with your messages. → Read More
Optimize Your Welcome Emails With These 5 Templates
Overcome email-writer's block with these 5 welcome email templates that you can start using today to boost engagement and conversions. → Read More