Marisa Sanfilippo
business.com
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Marisa:
How to Write a Performance Improvement Plan
A performance improvement plan can help employees who are struggling and even further empower high-performing employees. Here's how to write one. → Read More
Examples of Vision Statements
A good vision statement can help motivate your team and make a goal achievable. Here are some tips for how to develop your vision statement. → Read More
Email Analytics You Should Be Tracking
Discover the best way to track your email marketing success through analytics and other metrics. → Read More
How to Develop a CTA That Converts
A call to action encourages a user to click an ad, learn more about your company or make a purchase. Here's how to develop a CTA that converts. → Read More
Benefits of an Employee Assistance Program (EAP)
An EAP provides many benefits to your employees. Learn about these programs and how to implement one in your business. → Read More
Guide to Buying a Franchise
Franchising is a great way to start a business. Find out what it takes to buy a business franchise. → Read More
How to Create an Employee Performance Process
A strong performance management process is crucial to employee success and growth. Learn how to develop a performance process for your business. → Read More
How to Develop a Marketing Budget
Developing a marketing budget can be as challenging as tracking it. This guide will help you set up your marketing budget and ensure you hit your targets. → Read More
How to Write an Effective Thank-You Note
The thank-you note is a personalized way to show someone your gratitude. These three tips will help you write a great one. → Read More
Optimizing an E-Commerce Website for the Holiday Season
Optimizing your e-commerce website for holiday shoppers can increase your sales throughout the season. Here are the areas you should focus on. → Read More
How to Choose a Document Scanner for Small Business
Choosing a document scanner doesn't have to be difficult. This guide will help you select the best scanner for your small business. → Read More
17 Resume Mistakes to Avoid
Recruitment managers are used to seeing the same mistakes over and over again. Check out these 17 major mistakes and learn how to avoid them. → Read More
Small Business Guide to Postage Meters
A postage meter allows you to send bulk mail to your customers. You'll never have to deal with stamps for your business again. → Read More
Letter Folding Machine Buying Guide
Save yourself some manual labor and time and invest in a letter folding machine before you send your next mailer. → Read More
3 Secrets of Successful Facebook Ads
Paid Facebook ads have proven to be quite effective for businesses, but there have been a lot of changes in recent years. Here's how to make your next campaign succeed. → Read More
Entrepreneurs Reveal Their 10 Favorite Business Books
Business owners and professionals told Business News Daily what their favorite business books of the last few years are. → Read More
How to Encourage Excellent Customer Service
Focusing on patience and listening can help you build better customer service habits. → Read More
3 Ways to Apply the 80/20 Rule in Your Email Marketing
You can use the Pareto principle to get better results from your email marketing campaign. → Read More
PEOs Offer Payroll, Workers' Comp and Healthcare
Professional employer organizations can take administrative tasks such as payroll and workers' compensation off your plate. → Read More
Content Marketing Lagging? Avoid These 4 Mistakes
Content marketing is an important part of many brands' strategies, but it only gets results if you do it right. Here are four common mistakes all marketers should avoid. → Read More