Fern Siegel, MediaPost

Fern Siegel

MediaPost

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Recent:
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Past:
  • MediaPost

Past articles by Fern:

BBH To Create New Brand Platform For Candy Crush Saga 03/15/2023

Candy Crush is the top-grossing franchise in U.S. app stores. → Read More

AbelsonTaylor Taps Zigulich As SVP, Integrated Content 03/09/2023

Serving in a new post, Zigulich is charged with growing the profitability of the health agency's production group and providing full-service capabilities to clients. → Read More

Common Good Wins 4 New Creative, Media Accounts 03/09/2023

The various accounts were awarded after competitive reviews. → Read More

Ogilvy New York Selects Price As President, De Blois Upped To COO Ogilvy North America 03/03/2023

Both will report directly to Devika Bulchandani, Global CEO of Ogilvy. → Read More

True Media Canada Taps Anderson To Head AG Accounts 02/20/2023

The hire marks a return to the agency for Ed Anderson. → Read More

Code3 Taps Atkinson As CEO 02/15/2023

Code3 helps leading brands engage customers on every digital platform. → Read More

'Really Good' Sends-Up FirstBank 02/03/2023

The spot suggest FirstBank is hopeless at anything but banking. → Read More

Pearlfisher Ups Eidshaug To Oversee Brand Growth 02/01/2023

Pearlfisher Ups Eidshaug To Oversee Brand Growth - 02/01/2023 → Read More

M&C Saatchi London Beefs Up Senior Creative Lineup 01/16/2023

The hires follow new business wins at the end of 2022. → Read More

Netflix's Current Hit Shows Share One Trait: Family 12/28/2022

Predicting hit shows can be a tricky business, especially on streamers. The rivalry is rife -- and the sheer amount of inventory is staggering. → Read More

Kilo Kish Puts 'Bells' On Johnnie Walker Holiday Work 12/21/2022

The new bottle becomes the inspiration for the soundscape. → Read More

Icon Commerce Taps Metcalf To Lead Strategy 12/12/2022

Kyl Metcalf has a background in audience insights, digital and CRM. → Read More

Moore Selected As Chief Commercial Officer, Haberman 11/08/2022

Previously, Moore was an expert partner at Bain & Company. → Read More

Walrus Will Produce Super Bowl Spot

Walrus Will Produce Super Bowl Spot - For Free* - 11/01/2022 → Read More

Harbor Selected As Brand, Creative Partner For Away Resorts 10/24/2022

There will be a new brand positioning launch in 2023. → Read More

Crossmedia Remains Etihad Airways' Global AOR 09/12/2022

Crossmedia Remains Etihad Airways' Global AOR - 09/12/2022 → Read More

Harbour Selects Fourish As CRM Agency 09/08/2022

Flourish was founded in 2004, with offices in London and Dubai. → Read More

Badger 'Fits' Calia For Fall 09/06/2022

Calia positioned as activewear for all aspects of your life. → Read More

Hillel Revamps Campus Image With 'All Kinds Of Jewish' Campaign 08/30/2022

The updated brand identity hopes to reflect the full diversity of the Jewish students who engage with Hillel. → Read More

Mischief Named Anytime Fitness' Creative AOR 08/02/2022

The agency's remit covers brand development and ad campaigns. → Read More