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Interviewing can be nerve-racking and stressful. Explore the purpose and reasons behind JD Prater's top 4 digital marketing interview questions. → Read More
Explore the Quora Ads platform and learn about audience targeting options, bid types, campaign best practices, ad best practices and more! → Read More
"One of the most powerful tools in an advertiser’s toolset is Audience Insights. This goes beyond just Facebook advertising, and really should be by all advertisers who are looking to understand their audience." → Read More
Here are the top 14 Facebook ad mistakes you should avoid making in 2017. → Read More
You're not increasing ROI with your social media marketing strategy? No worries. Learn how to use social commerce to boost your small business revenue. → Read More
Seven key learnings and optimizations that you can implement to improve your Apple Search Ads performance. → Read More
A roundup of Hanapin’s favorite Facebook ads tools that can save you time, provide quick insights, improve campaign performance, and automate repetitive tasks. → Read More
Pinterest is growing up and marketers should take note. Pinterest just released new audience targeting features that make targeting the full funnel possible. → Read More
Facebook and Twitter are both betting big on video in 2017. Yet, their video ad completion rates and engagement rates are miles apart. See the results! → Read More
Pinterest is built for marketers looking to increase social commerce. See how Hanapin was able to increase Pinterest revenue by 1042% and reach entirely new → Read More
I will be sharing often overlooked time-saving features for Facebook Power Editor so you can spend more energy on the tactics and strategy. → Read More
Over the past 6 weeks, we have been lucky enough to experiment with expanded text ads, and frankly, I’m not impressed with their performance. → Read More
Reddit provides amazing opportunities to reach new audiences in a profitable way for those who know how to execute campaigns. → Read More
With the right Twitter @username targeting and creative strategy, a Twitter follower campaign can yield great success. → Read More
By understanding the Pinner journey, Pinterest could be a jewel in your social commerce crown for 2016. → Read More
Explore market expansion opportunities within Facebook and Instagram, as well as programmatic advertising. The landscape is changing; you can’t afford to wait! → Read More
Get the most value and maximize results from Facebook. Make sure your business is setup for success by having a Facebook marketing strategy. → Read More
A walk through of the Pinterest Analytics platform highlighting some of the key features for marketers. → Read More
To better understand what happens post-click on social media ads, I rely on the Social Users Flow Report in Google Analytics to find insights. → Read More
This case study discusses how we gained a 5% increase in Android app installs just by changing a default language setting. → Read More