Brendan Gahan, Entrepreneur

Brendan Gahan

Entrepreneur

New York, NY, United States

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Recent:
  • Unknown
Past:
  • Entrepreneur
  • Mashable
  • New York Observer
  • The Next Web
  • Betabeat

Past articles by Brendan:

There's a Simple Process to Avoid Working With Influencers With Bot Followers

While fraud is something that certainly exists, I'd argue that advertisers are primarily to blame for creating it. → Read More

Consumers Don't Have an Attention Problem. It's Just That Your Advertising Isn't Very Good.

With so much media available to consume, quality matters more than ever for ads. → Read More

You Can't Treat Social Media as an Add-on or Afterthought

Here are three ways to help -- not hurt -- your brand on social media. → Read More

How Facebook Watch will overtake YouTube as the biggest video platform

Stop me if you’ve heard this one: Facebook is crushing Snapchat. Well, forget that, because I’m interested in a much bigger tech company Facebook is poised to overtake: Google’s YouTube. Facebook has managed to grow, outpace, and marginalize its competitors thanks to its huge user base, massive data collection operation, and the breakneck speed at which the Facebook engineering teams execute.… → Read More

What you missed at VidCon 2017, according to someone who's been to every one

YouTube remains the biggest planet in the digital video galaxy. → Read More

How Disney’s Downsized Multichannel Network Can Still Rule the YouTube Kingdom

After acquiring Maker Studios for $500 million in April 2014, Disney is having to reshape the former heavyweight multi-channel network into something that better suits its purposes. → Read More

The Quote That Helped This Entrepreneur Stop Questioning Himself

Know what to fear. → Read More

A Better Sales Pitch: Why YouTube Is Losing Ground to Facebook

Why are brands investing in Facebook video when YouTube is the larger, more established video platform? → Read More

3 Myths of TV Even YouTubers Believe

The reality for most brands is that digital video is more valuable than TV. → Read More

What Can Brands Learn From YouTube Stars?

If the brands of today hope to stay relevant, they may want to re-evaluate the way they work. → Read More

Twitter Video Looks to YouTube for Lessons on What NOT to Do

Twitter officially launched Twitter video, and then just two weeks later announced that they were purchasing Niche → Read More

The Three Steps to Success on YouTube

Brendan Gahan explains why brands are failing on YouTube and how provides tips on how to build a big YouTube profile → Read More

10 Predictions for YouTube’s Next Decade

In honor of YouTube's 10th bithday, Brendan Gahan predicts the next decade for the company. → Read More

Is Twitter Video a Big Mistake?

While I’m bullish on video, and I’m bullish on Twitter, I’m not bullish on Twitter Video. → Read More

It’s Not About the Money: A Huge Production Budget Won’t Save Your YouTube Content

Emotional connection, not a huge production budget, is the key to finding success on YouTube. → Read More

Facebook Is Using Autoplay to Go After Youtube’s Video Throne

It makes sense that Facebook would want to be a leader in digital video, but should brands join them there? → Read More

Here’s Why You’re Losing So Many YouTube Subscribers

Brands are still spending thousands of dollars on TV commercial level production budgets for YouTube even when production is commoditized. → Read More

YouTube Subscriptions: Pressure Is Forcing Google to Innovate

Brendan Gahan talks about how YouTube is exploring a paid subscription model. → Read More

Nike’s Secret To Success On YouTube: It’s Not The Viral Video

Nike is using the “hero, hub, hygiene” strategy touted by YouTube. → Read More

Nike’s Secret To Success On YouTube: It’s Not The Viral Video

The viral video may be dead as far as ad campaigns go. The idea of making it big through a single viral hit is not a realistic goal for most advertisers nor is it particularly effective in cultivat... → Read More