Brendan Gahan, Tubefilter

Brendan Gahan

Tubefilter

New York, NY, United States

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Recent:
  • Unknown
Past:
  • Tubefilter
  • Entrepreneur
  • Mashable
  • New York Observer
  • The Next Web
  • Betabeat

Past articles by Brendan:

“Under The Influence”?: A Response To THAT Ad Age Article

This past Wednesday, influencers and influencer marketers alike (myself included) went into an uproar because of an Ad Age article titled Under the Influence: The Dishonest and Wasteful Practice of Influencer Marketing. This past Wednesday, influencers and influencer marketers alike (myself included) went into an uproar because of an Ad Age article titled Under the Influence: The Dishonest and… → Read More

There's a Simple Process to Avoid Working With Influencers With Bot Followers

While fraud is something that certainly exists, I'd argue that advertisers are primarily to blame for creating it. → Read More

Consumers Don't Have an Attention Problem. It's Just That Your Advertising Isn't Very Good.

With so much media available to consume, quality matters more than ever for ads. → Read More

You Can't Treat Social Media as an Add-on or Afterthought

Here are three ways to help -- not hurt -- your brand on social media. → Read More

How Facebook Watch will overtake YouTube as the biggest video platform

Stop me if you’ve heard this one: Facebook is crushing Snapchat. Well, forget that, because I’m interested in a much bigger tech company Facebook is poised to overtake: Google’s YouTube. Facebook has managed to grow, outpace, and marginalize its competitors thanks to its huge user base, massive data collection operation, and the breakneck speed at which the Facebook engineering teams execute.… → Read More

Three Ways To Make Influencer Marketing Work For Brands This Holiday Season

An influencer activation isn’t a success unless three things happen. These three things. → Read More

What you missed at VidCon 2017, according to someone who's been to every one

YouTube remains the biggest planet in the digital video galaxy. → Read More

The Future Of Advertising Isn't In The South Of France

Two staple events on most marketers’ calendars are overlapping. The Cannes Lions International Festival of Creativity and Vidcon. Which will you attend? → Read More

How Disney’s Downsized Multichannel Network Can Still Rule the YouTube Kingdom

After acquiring Maker Studios for $500 million in April 2014, Disney is having to reshape the former heavyweight multi-channel network into something that better suits its purposes. → Read More

The Quote That Helped This Entrepreneur Stop Questioning Himself

Know what to fear. → Read More

The Confessional: A Candid, Anonymous Interview With A Manager To YouTube Stars

A frank conversation with a manager to some of YouTube's biggest stars about how much money they make and where the industry is headed. → Read More

The Confessional: A Candid, Anonymous Interview With One Of YouTube's Biggest Stars

YouTube stars have a LOT to say, especially in an anonymous, candid interview. → Read More

A Better Sales Pitch: Why YouTube Is Losing Ground to Facebook

Why are brands investing in Facebook video when YouTube is the larger, more established video platform? → Read More

3 Myths of TV Even YouTubers Believe

The reality for most brands is that digital video is more valuable than TV. → Read More

What Can Brands Learn From YouTube Stars?

If the brands of today hope to stay relevant, they may want to re-evaluate the way they work. → Read More

Twitter Video Looks to YouTube for Lessons on What NOT to Do

Twitter officially launched Twitter video, and then just two weeks later announced that they were purchasing Niche → Read More

The Three Steps to Success on YouTube

Brendan Gahan explains why brands are failing on YouTube and how provides tips on how to build a big YouTube profile → Read More

10 Predictions for YouTube’s Next Decade

In honor of YouTube's 10th bithday, Brendan Gahan predicts the next decade for the company. → Read More

Is Twitter Video a Big Mistake?

While I’m bullish on video, and I’m bullish on Twitter, I’m not bullish on Twitter Video. → Read More

It’s Not About the Money: A Huge Production Budget Won’t Save Your YouTube Content

Emotional connection, not a huge production budget, is the key to finding success on YouTube. → Read More