Brendan Gahan
Tubefilter
New York, NY, United States
Contact Brendan
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Brendan:
How To Grow Your Brand On TikTok: Deconstructing e.l.f. Cosmetics' Success
Makeup sales declined 22% during the pandemic. But despite the industry taking such a massive hit, one brand thrived. e.l.f. Cosmetics ended 2020 with → Read More
What Vans Can Teach Us About Influencer Marketing
Target relevance + long term collaboration = successful influencer program. → Read More
John Green's Ominous Warning To Advertisers Is As Relevant Today As It Was 5 Years Ago
John Green, the founder of Vidcon, YouTube star, and NYTimes best selling author, explained that YouTube creators were undervalued by advertisers. As a result, creators were developing alternative revenue sources. Rather than relying on brands they were launching events, publishing books, selling merchandise, and turning to crowdfunding. → Read More
“Under The Influence”?: A Response To THAT Ad Age Article
This past Wednesday, influencers and influencer marketers alike (myself included) went into an uproar because of an Ad Age article titled Under the Influence: The Dishonest and Wasteful Practice of Influencer Marketing. This past Wednesday, influencers and influencer marketers alike (myself included) went into an uproar because of an Ad Age article titled Under the Influence: The Dishonest and… → Read More
There's a Simple Process to Avoid Working With Influencers With Bot Followers
While fraud is something that certainly exists, I'd argue that advertisers are primarily to blame for creating it. → Read More
Consumers Don't Have an Attention Problem. It's Just That Your Advertising Isn't Very Good.
With so much media available to consume, quality matters more than ever for ads. → Read More
You Can't Treat Social Media as an Add-on or Afterthought
Here are three ways to help -- not hurt -- your brand on social media. → Read More
How Facebook Watch will overtake YouTube as the biggest video platform
Stop me if you’ve heard this one: Facebook is crushing Snapchat. Well, forget that, because I’m interested in a much bigger tech company Facebook is poised to overtake: Google’s YouTube. Facebook has managed to grow, outpace, and marginalize its competitors thanks to its huge user base, massive data collection operation, and the breakneck speed at which the Facebook engineering teams execute.… → Read More
Three Ways To Make Influencer Marketing Work For Brands This Holiday Season
An influencer activation isn’t a success unless three things happen. These three things. → Read More
What you missed at VidCon 2017, according to someone who's been to every one
YouTube remains the biggest planet in the digital video galaxy. → Read More
The Future Of Advertising Isn't In The South Of France
Two staple events on most marketers’ calendars are overlapping. The Cannes Lions International Festival of Creativity and Vidcon. Which will you attend? → Read More
How Disney’s Downsized Multichannel Network Can Still Rule the YouTube Kingdom
After acquiring Maker Studios for $500 million in April 2014, Disney is having to reshape the former heavyweight multi-channel network into something that better suits its purposes. → Read More
The Quote That Helped This Entrepreneur Stop Questioning Himself
Know what to fear. → Read More
The Confessional: A Candid, Anonymous Interview With A Manager To YouTube Stars
A frank conversation with a manager to some of YouTube's biggest stars about how much money they make and where the industry is headed. → Read More
The Confessional: A Candid, Anonymous Interview With One Of YouTube's Biggest Stars
YouTube stars have a LOT to say, especially in an anonymous, candid interview. → Read More
A Better Sales Pitch: Why YouTube Is Losing Ground to Facebook
Why are brands investing in Facebook video when YouTube is the larger, more established video platform? → Read More
3 Myths of TV Even YouTubers Believe
The reality for most brands is that digital video is more valuable than TV. → Read More
What Can Brands Learn From YouTube Stars?
If the brands of today hope to stay relevant, they may want to re-evaluate the way they work. → Read More
Twitter Video Looks to YouTube for Lessons on What NOT to Do
Twitter officially launched Twitter video, and then just two weeks later announced that they were purchasing Niche → Read More
The Three Steps to Success on YouTube
Brendan Gahan explains why brands are failing on YouTube and how provides tips on how to build a big YouTube profile → Read More