John Ebbert, AdExchanger

John Ebbert

AdExchanger

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Recent:
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Past:
  • AdExchanger

Past articles by John:

We're Growing: AdExchanger Acquired By Access Intelligence

Greetings! As you may have seen in today's press release, AdExchanger is excited to announce that we have been acquired by Access Intelligence, a B2B media and information company. Since I founded AdExchanger in 2008 (Whoa! Almost 10 years ago), AdExchanger has been laser-focused on serving our diverse community of marketers, agencies, media, technologists and anyone else who... Continue reading… → Read More

Admeld Band Re-Unites: Kelly Joins Millennial Media CEO Barrett

In a reprise of their recent startup adventure, former Sociomantic CEO and Admeld exec Jason Kelly will become "President of the Company’s Managed Media" as Millennial CEO Michael Barrett looks to re-create the programmatic magic of his Admeld days which led to an eventual acquisition by Google. From today's release (see it): > "Reporting to CEO and President Michael Barrett, Kelly will be… → Read More

GE Considers Native Ad Success Online And Off

Coming from the agency world three years ago, Alexa Christon brought creative rather than media experience to her evolving role at GE, where she is now head of media innovation. And, with responsibility for GE’s US media today and an eye toward what her mega-corporation can produce globally, she’s helping to push the envelope of more standard media fare both online and off. “GE has always… → Read More

Automated Insights Wants To Personalize Native Advertising

Ever since his company, Automated Insights, announced a partnership with the Associated Press (AP), CEO and founder Robbie Allen says it's been a bit of a whirlwind. The idea that his Durham, N.C., firm’s technology could automate what reporters do with the appropriate data inputs clearly has larger implications. As The Washington Post and Poynter, among others, have previously reported,… → Read More

Defining Native Advertising Success At The Washington Post

Like many publishers, The Washington Post’s Kelly Andresen grapples with success metrics for native advertising campaigns. As director of ad innovations and product strategy, she has a front-row seat on her publication’s digital evolution and oversees teams that are dedicated to creating new digital advertising revenue, including native. “When you move into content marketing, it’s a whole… → Read More

TubeMogul Updates S-1, Valued At $372 Million

Video demand-side platform (DSP) TubeMogul has updated the S-1 it filed in March, saying it will sell 7,187,500 shares at a suggested offering price of $13 per share. Read the S-1. TubeMogul hopes to raise $93 million and will now take this offer to potential IPO investors - "the roadshow" - prior to the company going public. Given the $13 per share offering price and the 28,685,816 shares of… → Read More

The Cookie Has Five Years Left Says Merkle's Paul Cimino

Since being acquired in September 2012, Paul Cimino’s Brilig Data Exchange serves not only its own customer base but also that of its new owner, Merkle, and all of the first- and third-party data it looks to leverage on behalf of its Merkle clients across marketing campaigns. In an ongoing effort to understand how data... Continue reading » → Read More

Define It

To bring transparency to the many industry terms and buzzphrases spinning 'round, we asked several executives the following: "What is programmatic buying?" → Read More