Grace Caffyn
Digiday
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Past articles by Grace:
'Still as scared, hungry, nervous and angry': Grey's Vicki Maguire on climbing the ranks as an outsider
Vicki Maguire has built a career in advertising, rallying against what she calls the "pale, male and stale" stereotype. → Read More
Agency exec on scarcity of LGBT people in ads: 'People fear the bigoted minority'
Veteran planner and PrideAM founder Mark Runacus said agencies are holding the industry back from better representing the LGBT+ community. → Read More
'Change is hard': Renault plans to double programmatic ad spending
Change is hard for a 118-year-old company with a heap of legacy systems that vary from market to market. → Read More
UK ad agencies rethink the university degree as a job requirement
“You don’t need a degree to be a good fit for advertising." → Read More
Inside the agency: Jellyfish's not-so independent shop
In London's Reigate, this Google-focused shop boasts sweeping views of the city and the de rigueur agency accoutrements. → Read More
How Mars prods diversity in its advertising, agencies
Mars, the confectionary giant, is one brand who has succeeded in connecting with its audience on diversity issues. → Read More
How Auto Trader shrank its agency pitch process
While rivals schlep on, Auto Trader is one of a growing number of brands looking to streamline how it selects its partners. → Read More
Ogilvy's Rory Sutherland on playing the long game in advertising
"It is tragic that when money really matters it is easy to go for a job that pays an extra £5,000. But it pays to wait." → Read More
Unilever isn't flogging Google for misplaced ads
While agencies continue to chide Google in the public forum, Unilever -- the world’s second-largest advertiser -- has taken the opposite tack. → Read More
How L’Oreal Paris uses influencers
L’Oréal Paris created a five-strong beauty squad, made up of ethnically diverse YouTube stars, who have helped it reach new audiences online. → Read More
The species discovered in agency meetings (and there are a lot of them)
We asked execs at U.K. agencies to fill us in on the people who can tip a meeting over from productive to hellish. You might want to double-check you aren't here, Kevin. → Read More
What Ted Baker has learned from shoppable video so far
The company’s latest video, shot for the first time in 360 degrees, is a big-budget affair. → Read More
UK agencies see promise in Facebook's latest Snapchat clone
Facebook's latest Snapchat clone Messenger Day was met with eye rolls. But U.K. buyers say it has more to offer advertisers than they might expect. → Read More
Inside the agency: Havas heads to King's Cross in London
Havas' new European headquarters, HKX, unites its 24 U.K. agencies -- 1,700 people -- under one roof. → Read More
'We don't want an opportunistic approach': How Coty is shaking up its innovation teams
Innovation is hard for a corporation the size of Coty Inc. But it got even harder when the $9 billion company acquired 41 new beauty brands as part of its deal with P&G last year. → Read More
How insurer Direct Line moved to pay-for-performance with agency Mediacom
In a world of zero-margin deals and hidden fees, Direct Line Group has done the unthinkable. It has created a payment model with its media agency that both parties actually like. → Read More
How Birchbox uses Facebook Live as an R&D lab
Facebook Live is an experiment for most brands, but for beauty box delivery company Birchbox, it also functions as a real-time R&D lab. → Read More
How Birchbox uses Facebook Live as an R&D lab
Facebook Live is an experiment for most brands, but for beauty box delivery company Birchbox, it also functions as a real-time R&D lab. → Read More
Unpleasant times: The gloves come off at London ad conference
Old themes like fraud, brand safety and transparency were given new urgency among top advertisers at trade body ISBA's annual conference on Wednesday. → Read More
What brands need to know about Facebook's bot update
Chatbots, as the name suggests, are designed to chat. But a new update to Facebook Messenger’s platform allows brands them to disable user input altogether. → Read More