Susan Guillory
Franchise Direct USA
San Diego, CA, United States
Contact Susan
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Susan:
5 Signs A Particular Franchise System Isn't For You
Picking a franchise can be hard, there are thousands to choose from. At times, the best way to make a decision is to eliminate options. Here are some red flags to heed when researching franchises. → Read More
5 Benefits of Outsourcing Your Content Development
An effective content strategy is key to growing your business online, but many companies struggle with this area of marketing. Here’s how an outside content creator can help—no matter what size your business is. → Read More
Type A Entrepreneurs: Here’s Why You Should Never Outsource Any Job
Type A entrepreneurs are notorious control freaks and will never be happy with the work produced by another human. So why pay money to learn that lesson? → Read More
Life After Coronavirus: Why We Should Never Go Back to Business as Usual
Coronavirus has drastically changed the way we do business—and for the better. So why would we ever return to stuffy business as usual? → Read More
‘What the Coronavirus Crisis Has Taught Me About My Business’: 4 Entrepreneurs Weigh In
Real-life digital entrepreneurs share the harsh lessons they’ve learned from trying to run a business in the current pandemic, and how they’ve been forced to change the way they serve their customers. → Read More
5 Lessons Small Business Owners Should Learn From the Pandemic
Running a small business right now is extremely challenging if not impossible. But there are important things to keep in mind that can help us plan for a more hopeful future. → Read More
Spectacular Fails in Rebranding the Los Angeles Rams
Like the maiden voyage of the Titanic, the 2020 rebranding of Los Angeles’ Rams team is turning out to be less than ideal — and may sink the entire franchise if it’s not taken in...read more → Read More
Will Your Small Business Be Ready If a Recession Hits? 5 Ways to Prepare Now
Headlines are bleak right now, and it’s impacting small business. We share five things to focus on that can help your company weather this unprecedented period of economic instability. → Read More
5 Reasons to Love Micropreneurs—The Best Traits the Smallest of Small Business Owners Share
Whether you’re a micropreneur yourself or thinking about hiring or partnering with one, here are the key traits that make us so successful as entrepreneurs. → Read More
The Secret to Effective Business Networking
To be a successful networker, you need to do more than “machine gun” your business card to everyone in the room. So, what is the key to leveraging your network? → Read More
Trust Your Gut: How All Business Owners Can Harness the Power of Instinct
Following your instincts can keep you from making bad decisions in your business and in your life. All you have to do is be open to what your intuition is telling you. → Read More
How to Successfully Launch and Grow Your Local Business
Marketing a local business is different from promoting a global one. Here are startup lessons an entrepreneur learned while launching a hyper-local company. → Read More
Why I Don't Like Being Labeled a Female Entrepreneur
Calling women who run businesses "female entrepreneurs" insinuates there's a difference between genders that impacts a woman's ability to succeed. Let's change the dialogue, shall we? → Read More
How to Start a Second Business (While Still Running Your First)
Only an entrepreneur would be crazy enough to start a second business while already running a company. Learn how to maximize the success of the new business while sustaining your original one. → Read More
How To Keep Your Business Partnership From Imploding
Consider carefully before taking on a friend or family member as your business partner. Here are some important lessons about business partnerships that one entrepreneur learned the hard way. → Read More
How to Keep Your Business Partnership From Imploding
Consider carefully before taking on a friend or family member as your business partner. Here are some important lessons about business partnerships that one entrepreneur learned the hard way. → Read More
6 Tips to Finding and Hiring Freelancers for Your Small Business
When you run a small business, you may not need (or be able to afford) a full-time staff. We share tips to help you find and hire the best freelance workers for your company. → Read More
Increasing Business Credit the Safe and Smart Way
Competition is fierce for startups and with so many leading causes of startup failure (insufficient financing, poor planning, not enough marketing, lack of understanding of customers’ needs), wouldn’t you do whatever you could to avoid common pitfalls like these? Finances are a major contributor to whether or not a startup survives. Because technology is always … → Read More
5 Things We Micropreneurs Really Want for Christmas
If you're a micropreneur like me—someone who operates a business on a very small scale—you and your business could really benefit from these five things this holiday season. → Read More
Is it Worth It to Buy into an Award-Winning Franchise?
Is the name brand of an award-winning franchise worth it? Like all franchises, there are pros and cons you need to consider. → Read More