Natalie Zmuda
Advertising Age
New York, NY, United States
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Engaging Music Fans in a Digital World
The content you are trying to view is available to Insider Members only. It comes with ALL the other videos from this event. If you are a Insider Member you can access this content as part of your member benefits by logging in. If you are not a Insider Member, join today to gain access to this exclusive content. → Read More
Engaging Music Fans in a Digital World
The content you are trying to view is available to Insider Members only. It comes with ALL the other videos from this event. If you are a Insider Member you can access this content as part of your member benefits by logging in. If you are not a Insider Member, join today to gain access to this exclusive content. → Read More
Ten Things You Don't Know About MDC's New CEO
Scott Kauffman was named CEO and chairman of MDC Partners. Here are ten things you don't know about him. → Read More
Ten Things You Don't Know About MDC's New CEO
Scott Kauffman was named CEO and chairman of MDC Partners. Here are ten things you don't know about him. → Read More
Serial Heads to Cannes in Search of Brand Partners
Serial is heading to the Cannes Lions International Festival of Creativity in hopes of exploring new relationships with like-minded marketers. → Read More
Coke Marks Anniversary of Its Biggest Screwup
Thirty years ago today, Coca-Cola launched the ill-fated New Coke. → Read More
HomeAway Boosts Marketing Budget as Home Rental Category Heats Up
Homeaway is doubling down on marketing as it looks to build its brand and distinguish itself from rivals, namely Airbnb. → Read More
Skechers Taps Pete Rose for Super Bowl Ad
Skechers will be in the Super Bowl for the fifth time with an ad featuring baseball legend Pete Rose. → Read More
Why Doritos Always Has a Backup Plan for Crash the Super Bowl
For the last nine years, Doritos has invited anyone and everyone to create an ad and "Crash the Super Bowl." → Read More
Morgan Flatley Named CMO of Gatorade, Propel
Morgan Flatley is taking on the role of CMO for Gatorade and Propel. → Read More
How Coke Persuades Its Marketers Around the Globe to Buy Into World Cup Campaign
Coca-Cola's World Cup campaign includes graphics that can be easily adapted from country to country. → Read More
Target CMO on Why He Embraced That Anonymous Gawker Critic
Target CMO Jeff Jones tells Ad Age why he responded publicly to critics with a LinkedIn post, "The Truth Hurts." → Read More
Mtn Dew Breaks Baja Blast Out of Taco Bell
Mtn Dew will have a big marketing push around this summer's limited time offering of Baja Blast, which is typically available only at Taco Bell. → Read More
Lowe's Wants Your Ideas For Its Next How-To Vine Videos
Lowe's, already a hit on Vine, is looking to consumers for the next iteration of its "Fix in Six" series. → Read More
Intel Taps New CMO
Intel has tapped Steven Fund, an alum of Staples and Procter & Gamble, as its new chief marketer. → Read More
Target CEO Resigns in Wake of Data Breach
Target CEO Gregg Steinhafel has resigned. He had been working to regain customers' loyalty after hackers stole data from tens of millions of shoppers. → Read More
Coca-Cola Shakes Up Marketing Ranks
Wendy Clark moves to North America role at Coca-Cola, while Katie Bayne takes on global duties. → Read More
CVS Chief Marketing Officer Rob Price Exits
Rob Price CVS Chief Marketing Officer Rob Price has exited the company to take on an as-yet undisclosed role, the company said. No successor has been named. Mr. Price was instrumental in crafting the retailer's loyalty program and pushing forward more personalized deals for customers. He also led the retailer's recent creative review, selecting BBDO last month. CVS spent $77 million on measured… → Read More
Coca-Cola Pulls New Diet Coke Slurpee From 7-Eleven
Diet Coke Frost, touted as the first frozen product in the brand's 31-year history, has been pulled from 7-Eleven stores after just a month. → Read More
Ad Campaigns Are Finally Reflecting Diversity of U.S.
Adland is late to embrace the U.S.'s socially liberal shift, and plenty of progress is still to be made. → Read More