Alan Cassinelli, Business 2 Community

Alan Cassinelli

Business 2 Community

Portland, OR, United States

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Recent:
  • Unknown
Past:
  • Business 2 Community
  • Mention
  • Marketo

Past articles by Alan:

5 Ways to Use FOMO in Your Marketing

Although the fear of missing out (FOMO) has only officially been a term since 2013, the idea behind this angst is timeless. Even before social media and smartphones, the idea that you were missing ou… → Read More

5 Ways to Use FOMO in your Marketing

The FOMO is real. And it can help your audience take action on your marketing. In this post, learn 5 ways to incorporate "FOMO marketing" into campaigns. → Read More

4 Content Promotion Strategies to Increase Engagement

Everyone is creating content, which means it's time to flip the 80/20 rule and spend more time promoting it. Here are 5 ways to stand out. → Read More

4 Content Promotion Strategies to Increase Engagement

There’s no doubt that inbound marketing has fundamentally changed demand generation. The strategy of attracting prospects through content, social media, search engine optimization, and more has tak… → Read More

7 Memes that Show the Power of FOMO

By now, marketers who aren’t embracing the power of FOMO (Fear of Missing Out, for the uninitiated) are truly behind the times. It’s more than just a funny term, or some temporal millennial phras… → Read More

The 15 Best Social Media Campaigns of 2015

2015 seemed to be the year of the social media campaign. Whether it was Snapchat, memes, Periscope, emojis, UGC, or gifs, brands took to social media in force this year to power their marketing campa… → Read More