Pamela Webber
MediaPost
San Francisco, CA, United States
Contact Pamela
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Pamela:
3 Trends To Watch In Sustainable Packaging
Among them: Plant-based packaging, in which products are wrapped in materials like banana skins, cornstarch or bamboo. → Read More
CBD Branding Evolution: What Marketers Need to Know
Among key trends defining this new wave of cannabis-infused branding: luxury packaging and light-hearted copy. → Read More
Through Its Rebrand, Facebook Hopes to Rebuild Trust
The platform changed its logo while trying to navigate further brand damage. → Read More
5 Ways Graphics Can Boost Content Marketing Success
Perfectly crafted copy isn't the only key to success. In reality, 90% of information transmitted to the brain is visual. → Read More
5 Mistakes Marketers Make When Choosing A Logo
For example, don't choose colors based on personal preferences, or pick a too-trendy look that will get quickly outdated. → Read More
What To Consider Before Jumping On Patriotic Branding Bandwagon
Does patriotic messaging make sense for your audience? What really works, and what will just get lost in the 4th of July noise? → Read More
How Slack’s Logo Redesign Solidifies the Brand as the Future of Group Chat
They did more than just remove a hashtag and rework their color scheme. → Read More
These 3 Logo Design Trends Are Expected to Dominate in 2019
It’s likely that we’ll see a lot of similar styles in the new year. → Read More
Tradeshow Branding Do's and Don'ts: How to Maximize ROI and Results at Industry Events
Preparing your company's branding for an appearance at a major industry event can be daunting. These 5 Do's and 5 Don'ts will help you achieve great tradeshow results. → Read More
The Four Most Compelling Design Trends for 2018
Here are four of the most compelling and important design trends that will be influential in 2018 in web and graphic design, including logos and responsive design for mobile devices. → Read More
Four Effective Ways to Market to Millennials
The Millennial market: such a tempting conquest, yet so frustrating to conquer. Connecting with this elusive and lucrative demographic is not easy. Here are four major insights to help you ... → Read More
5 Strategies to Achieve Better Brand Recognition
While today’s buyer journey has changed dramatically from years past, at least one thing remains the same — either consumers know your brand from the start, or you have to interrupt their → Read More
5 Rebranding Lessons From a CMO Who's Been There
“We need to deliver what?!?” I said to my brand marketing leader when she told me we needed a home page video eight weeks before we launched our new brand. Creating a video that adeq → Read More
How to Improve Landing Page Conversions
Customers arrive on your landing page at a pivotal point in their buying journey. It is when they decide whether to engage with you further or return to the world wide web. Getting customers to → Read More