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Among them: Plant-based packaging, in which products are wrapped in materials like banana skins, cornstarch or bamboo. → Read More
Among key trends defining this new wave of cannabis-infused branding: luxury packaging and light-hearted copy. → Read More
The platform changed its logo while trying to navigate further brand damage. → Read More
Perfectly crafted copy isn't the only key to success. In reality, 90% of information transmitted to the brain is visual. → Read More
For example, don't choose colors based on personal preferences, or pick a too-trendy look that will get quickly outdated. → Read More
Does patriotic messaging make sense for your audience? What really works, and what will just get lost in the 4th of July noise? → Read More
They did more than just remove a hashtag and rework their color scheme. → Read More
It’s likely that we’ll see a lot of similar styles in the new year. → Read More
Preparing your company's branding for an appearance at a major industry event can be daunting. These 5 Do's and 5 Don'ts will help you achieve great tradeshow results. → Read More
Here are four of the most compelling and important design trends that will be influential in 2018 in web and graphic design, including logos and responsive design for mobile devices. → Read More
The Millennial market: such a tempting conquest, yet so frustrating to conquer. Connecting with this elusive and lucrative demographic is not easy. Here are four major insights to help you ... → Read More
While today’s buyer journey has changed dramatically from years past, at least one thing remains the same — either consumers know your brand from the start, or you have to interrupt their → Read More
“We need to deliver what?!?” I said to my brand marketing leader when she told me we needed a home page video eight weeks before we launched our new brand. Creating a video that adeq → Read More
Customers arrive on your landing page at a pivotal point in their buying journey. It is when they decide whether to engage with you further or return to the world wide web. Getting customers to → Read More