Dave Guilford
Automotive News
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Past articles by Dave:
Mazda-Toyota skipped N.C., but state still has $1.6 billion up for grabs
North Carolina put together a colossal $1.6 billion incentives package to woo the Mazda-Toyota auto plant. The project went to Alabama instead, but North Carolina believes it's now prime for the next project. → Read More
Can traffic deaths be eliminated?
Getting to zero traffic fatalities may be unattainable, safety advocates concede. But they say it is possible to virtually eliminate the 30,000-plus annual highway deaths in the U.S. → Read More
Daimler heir apparent sets path forward for Mercedes
Ola Kaellenius, the heir apparent at Daimler, laid out a clear set of strategies for Mercedes to thrive in a changing automotive environment. → Read More
Luxury crossover stalwarts face new rivals
A sales battle is brewing in the soaring luxury SUV/crossover market, where new entrants are intensifying competition for longstanding brands. → Read More
Mercedes hits the gas on AMG high-performance offerings
Mercedes-Benz's AMG performance brand is poised for sharp growth, its global leader says. → Read More
'Punching' cars not ideal, 'but it happens,' says BMW's Willisch
BMW’s top North American executive ruefully conceded that vehicle punching “happens” during key sales periods. Dealers have cited strong suggestions from some automakers to self-register cars as loaners, a practice known as “punching.” → Read More
Europe goes crossover crazy, too
The explosion in crossovers, so evident in the U.S., is every bit as strong in Europe. Automakers seem intent on filling every niche and subniche of crossover. → Read More
U.S. Nissan Rogue supply could rise even more
As Nissan prepares to bolster its U.S. supply of the fast-selling Rogue compact crossover with 100,000 annual imports from Japan, a top executive suggests that the number could go higher. → Read More
Volvo has a compact crossover in the works
Volvo will add a compact crossover as its 40 series returns to the U.S. on a new architecture within three years. → Read More
Mexico plant to show off Toyota's revamped system
Toyota is radically rethinking its fabled manufacturing system for the new car plant it plans to open in Guanajuato, Mexico, in 2019, a top corporate official says. → Read More
Ford trades 'punching' for profit in Europe
Part of Ford of Europe's rebound to profitability has come from restricting dealers from self-registering cars, commonly known as “punching” cars in the United States. → Read More
'We have passed the turnaround point,' Volvo's Samuelsson declares
Volvo CEO Hakan Samuelsson foresees plug-in hybrids gaining greater acceptance in Europe at the expense of diesels. He also expects the Swedish automaker to continue taking market share from rivals in Europe and elsewhere in 2016. → Read More
Mazda's likely U.S. strategy: Boost sales of crossovers
Masahiro Moro, who takes the reins at Mazda in North America, laid out a likely agenda in an interview in September at the Frankfurt auto show: Build customer loyalty and profits by increasing crossover sales. → Read More
Old Auto scandals create opening for New Auto
Facing a rising tide of disruptors, Old Auto desperately needs to stop being its own worst enemy. → Read More
The secret to the Ghosn-Zetsche alliance's success
Carlos Ghosn and Dieter Zetsche's annual press conference, known on the auto show circuit as “The Carlos and Dieter Show,” would be easy to dismiss as mere self-congratulation. But in this year of feverish merger talk, it took on broader implications. → Read More
Nakamura driven to stay ahead of the pack
In an interview this month at the Frankfurt auto show, global design chief Shiro Nakamura emphasized Nissan's devotion to standout design - strikingly seen in the Gripz crossover concept shown thereeat the Frankfurt show this month. → Read More
Ford's Farley: Mustang starts strong in Europe
Ford's Europe boss Jim Farley says the new Mustang is back-ordered until spring in Europe. → Read More
Mazda aims to lift U.S. crossover volume
Masahiro Moro, Mazda's managing director for global sales and marketing, says the automaker has a simple plan to make more money in the U.S. business: Sell more crossovers. → Read More
Marchionne's numbers take the shine off auto show glitz
Sergio Marchionne’s biting criticism of the industry’s economic inefficiency will provide a contrarian undercurrent during this week’s Frankfurt auto show press days. → Read More
Another car-hack issue to ponder: In-car eavesdropping
We have all seen the rash of reports about hackers taking control of connected cars, but could a hacker turn on a voice link without your knowledge and listen to your conversations? → Read More