Jacob Baadsgaard, MarTech Today

Jacob Baadsgaard

MarTech Today

Provo, UT, United States

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Recent:
  • Unknown
Past:
  • MarTech Today
  • MarTech
  • Search Engine Land
  • Unbounce
  • PPC Hero
  • Business 2 Community
  • Entrepreneur
  • SearchEngineJournal®

Past articles by Jacob:

Why email marketing should work, and why it often doesn’t

Email might not be the sexiest way to promote your business, but if you put in the time and effort, it can be one of the most profitable ways to grow. → Read More

How to make video ads work for your local business

The key to creating a video strategy is to make sure that you capitalize on your strengths as a local business. → Read More

Are you on the wrong platform? Paid search vs. paid social

The right answer for your business depends on what you’re trying to market, who you’re trying to market to and what your marketing goals are. → Read More

3 ad copy mistakes keeping you from paid search success

Although Google provides data on keywords, bids and other aspects of your paid search campaigns, it tends to leave us hanging when it comes to ad copy. → Read More

Here’s how to identify and define your brand to engage customers

These three simple questions will help you figure out what your brand is and how it fits into the lives of your current and potential customers. → Read More

Cognitive biases: How to get people to prefer your business

Using the mere exposure effect to retarget campaigns, risk compensation theory, social proof or using someone else's halo are just some of the ways marketers can influence purchasing decisions. → Read More

Scarcity marketing: Does it still work?

Creating a sense of exclusivity and limited-time offers for high-quality items can be a powerful way to sell your products or services. But how you do it matters. → Read More

A quick and dirty guide to winning with Gmail ads

Email marketers love to brag about how email marketing is still one of the most effective digital marketing mediums. But what if you don’t happen to have tens of thousands of emails on hand? Or what if you want to get into the inboxes of new potential customers without…you know, breaking the law? Fortunately, there’s … → Read More

Can you trust website design best practices?

You have to test every proposed change to your website see what actually works for your business and your audience. Without good testing, your website is just a collection of guesses. → Read More

5 ways to make your holiday advertising campaigns more profitable

It's time to start thinking about a holiday advertising strategy to reach the right customer base. → Read More

Target acquired: How to define and use your ideal target market

Don't assume you know who makes up your target audience because you could be wrong. Here's a look at how to identify a target market and create niched marketing campaigns that sell. → Read More

15 questions to ask yourself before publishing a new landing page

Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions to help guide you in creating and evaluating new landing pages. → Read More

Planning to make a video ad or other video asset? 3 things to consider

Before you start shooting video, or even writing a script, contributor Jacob Baadsgaard recommends you ask yourself these key questions → Read More

National ads, local results: Where should you be putting your money?

Discover which locations are your money-makers and focus on maximizing revenue, not exposure in unprofitable places, says contributor Jacob Baadsgaard. Here's how to dig into the data and figure out where to put your ad money. → Read More

National ads, local results: Where should you be putting your money?

Discover which locations are your money-makers and focus on maximizing revenue, not exposure in unprofitable places, says contributor Jacob Baadsgaard. Here's how to dig into the data and figure out where to put your ad money. → Read More

Intent-based keyword research: Let Google be your guide

Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you're not losing time or money. → Read More

No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns

Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying to adhere to high-traffic "best practices." → Read More

Get inside your customer’s head: A guide to writing irresistible calls to action

Contributor Jacob Baadsgaard looks at common search motivations and different types of CTAs you can use to motivate people so they can't help but click. → Read More

What the ROAS? A practical guide to improving return on ad spend

Contributor Jacob Baadsgaard shows how ROAS, or return on ad spend, can be used to show the effectiveness of advertising campaigns and whether they are worth the money spent on them. → Read More

What the ROAS? A practical guide to improving return on ad spend

Contributor Jacob Baadsgaard shows how ROAS, or return on ad spend, can be used to show the effectiveness of advertising campaigns and whether they are worth the money spent on them. → Read More