Lacy Boggs
Business 2 Community
Denver, CO, United States
Contact Lacy
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Lacy:
Who Do You Need on Your Content Marketing Team for Your Small Business?
When I Google “Who do you need on your content marketing team?” the top results are fine, but most of them list six, seven — even nine roles you need for → Read More
How to Create a Digital Content Strategy For Your Small Business
At its most basic, this is what I do for small businesses: I help them create a digital content strategy that will get them closer to their business → Read More
3 Ways to Get More Leads from Your Content Marketing
Let’s face it: nobody is creating content marketing for their health or just to hear themselves talk; content marketing is supposed to drive leads and → Read More
7 Things 2021 Taught Me About My Business
I’m gonna be real with y’all: 2021 was a weird year around here. Things started with a bang. In January, my longtime friend and head writer, Teri Vannoy, → Read More
3 Tools to Make Outsourcing Content Easier
You thought you were being a BOSS and hired help to outsource your content marketing… but it hasn’t gone exactly as you thought it would. Suddenly you → Read More
Why Hire a Content Agency?
When you’re ready to get help with some or all of your between-launch, nurture content writing, you have lots of choices. Which one is right for you? → Read More
What All Launch Models Have in Common
As a copywriter, I’m pretty familiar with most of the popular launch models out there. Most start with a launch event — something splashy and flashy to → Read More
Don’t Just Sell the Pole
My therapist and I have joked that I’d really like to pole vault over all the tricky stuff and just arrive at wholeness and peace. I mean, who wouldn’t → Read More
3 Ways to Drive Organic (As In FREE) Traffic to Your Business
Here’s the sad truth: we could write the best blog post ever written, but if nobody sees it, it won’t do your business any good. *sad trombone* Every → Read More
Facing the Fear of Thought Leadership
I remember reading some writing advice once (though I cannot remember who said it — ping me if you know) that said: when writing you should aim to make → Read More
Why You Should Invest in Thought Leadership Content
I was a guest on a podcast this past week, and while we were in the “green room” before hitting record, the host mentioned how nice it was to have someone → Read More
Have You Outgrown Your Topic?
As a content strategist and content writer, I see and hear a lot of different reasons why people struggle to create their own copy. Sometimes they don’t → Read More
Lack of Attention to This “Big Rock” in Your Business is Costing You
You’ve probably heard the metaphor. If you have a container, and you have some sand, pebbles, and big rocks, what order should you add them in order to → Read More
The Vital Ingredient We’re Missing to Create Quality Content
I often talk about the benefits of high quality content over a high quantity of content. But what we don’t always talk about is the time it can take to → Read More
Can You Be a Digital Minimalist AND a Marketer?
As a bit of a minimalist in my own life (I prefer to call myself an “essentialist” after reading Greg McKeown’s book of the same name), when I picked up → Read More
I Used AI to Write This Blog (Sort Of)
The robots are coming for my job. Over the past week I saw two different people post about two different websites that use AI (that’s artificial → Read More
Breaking Free from the Feast or Famine Business Cycle
In the first year of my business as a ghost blogger, I had my best month ever and my worst month ever back-to-back. When I told my coach about it (I → Read More
Are You Paying Attention to What Works in Your Content?
My friend and colleague, Bushra Azhar, recently wrote a Facebook post that got my brain spinning. In it she talks about her process of testing content — → Read More
The Unbearable FOMO of Clubhouse
I’m still trying to figure out the lure of Clubhouse, the newest social media app to take the zeitgeist by storm, and so far, what I’ve come up with, is → Read More
The Problem with Inconsistent Content
When I ask my audience what they struggle with most when it comes to content creation (as any good marketer does!), one of the top answers is always: → Read More