John Darwin
AlleyWatch
Omaha, NE, United States
Contact John
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by John:
Case Study: How Your Blog Affects Web Traffic
A client of ours on the West Coast is a great example of thought leadership gone right. Several years ago, this client — a strategy consulting firm — published regularly. It even had relationships with publishers such as Fast Company and Harvard Business Review, through which it published several series of articles. As business picked up, however, … → Read More
Your Twitter Audience is Probably Much Smaller Than You Thought
Until recently, projected impressions were one of the best methods for measuring brand awareness on Twitter. Projected impressions on Twitter are a simple function of how many posts you make times the number of followers you have. If you have 200 followers and make 10 posts in a day, your projected impressions for that day … → Read More
Strategy Breakdown: Developing Your Platform Strategies
Strategy Breakdown: Developing Your Platform Strategies → Read More
5 Keys to Successfully Monitoring Social Media
Successfully monitoring social media is easy with the right steps in place. Once you've set a foundation, from there, it really should be smooth sailing. → Read More
5 Ways to Build Employee Advocacy on Social Media
Whatever the industry, geographical location, or company size, chances are there are a multitude of factors that make you admire them. Great branding → Read More
This is the roadmap to making social media transcendent.
These are the secrets to using a social media aggregator effectively. → Read More
3 Ways to Increase the Effectiveness of Social Media
This exact question is the difference behind having an amateur or an intern in charge of your social media marketing, and using professionals to target → Read More
This Author Knocks Marketers Down a Few Pegs
Let’s cut the bullshit. A lot of us marketers are marketing to/for a world that doesn’t exist. You don’t have to look far to figure out just how true this is. I can count on one hand (one finger, actually) how many times I’ve sought out brands and interacted with them, unsolicited. → Read More
Why Good Social Media is a lot Like Working Out
Good social media really is a lot like working out. No matter if you're running or cycling or swimming or some strange workout in between, → Read More
How Reddit Made a Youtube Channel Go Viral and Why it Will Not Happen to You
Find out how Reddit made a YouTube channel go viral and why it probably will not happen to you. → Read More
An Underestimated Method to Save Your Business.
Given how sales cycles work today, familiarize everyone with your product. → Read More
The Everlasting Allure of In-Person Events
In a world that is becoming increasingly virtual, one thing remains the same: machines can never replace one-on-one human interaction. Read this post to see how live streaming effects business events. → Read More
Why it is Important to Venture Outside Your Industry
Read this post if to find out why you should diversify your experiences and readings. → Read More
Robot or human, that is the question when it comes to social media.
In social media, your company will have to decide between automated feed and an authentic human. → Read More
How to Develop a Voice on Social Media
“Authoritative." "Accessible." "Professional." "Witty." "Humble." "Interesting." Those are just a few of the many words past clients have used to describe the voice they want (runners up include "intelligent," "confident, but not too confident," and "unique"). And that's all well and good. The trouble is, when it comes time to actually execute on the voice a client wants, those describing words… → Read More
How to Deal with Negative Reviews on Social Media
Don’t let social media be the ruination of your business. → Read More
Why Social Media is Not A Silver Bullet.
If you put all your eggs in one basket, you are going to be disappointed. → Read More
When Seeking out New Social Platforms, Start with Your Audience
Consider every move before taking action. → Read More
There’s Beauty In Consistency, Even as Social Media Changes
Social media has changed a lot of things. For one, it's overtaken porn as the number one activity online (an incredible accomplishment). As of January 2014, 74% of online adults use social networking sites. Even older demographics are joining in, with 65% of adults aged 50-64 on social media, and 46% of adults 65+ doing the same. → Read More
Should You Let Your Employees Access Social Media At Work?
Read this post to decide if your personal social life should be relevant to your work life. → Read More