Minda Smiley
AdWeek
New York, NY, United States
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Past articles by Minda:
WPP Reports Organic Revenue Drop for Q4
WPP, the holding company that owns agencies including Mediacom, Ogilvy and VMLY&R, reported its fourth quarter earnings today, sharing that its organic revenue fell 6.5%. → Read More
Profiles in Black Creativity: Winston Peters Creates Milestone Event for Kings Theatre
Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals. → Read More
R/GA Chooses Shannon Washington and Erin Lynch to Lead New York Creative Department
Erin Lynch and Shannon Washington have been promoted. → Read More
Profiles in Black Creativity: Jetta Bates Vasilatos Shares Story of Gullah Geechee Culture
A documentary she worked as part of a collaboration with Walmart explored a little-known piece of American history. → Read More
Profiles in Black Creativity: Jason Pierce Breaks the Mold of Beer Advertising
Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals. → Read More
Adcolor Names Droga5 Its Creative Agency of Record
Adcolor, a nonprofit that aims to champion diversity, equity and inclusion in creative industries, has selected Droga5 as its creative agency of record. → Read More
At Proto, a Consultancy Started by Former R/GA Leaders, ‘We Are Creating New Things’
In September, a slew of R/GA leaders—six, to be exact—left the agency to form an unnamed innovation consultancy. Roughly 100 days in, its founders have gotten around to sharing its name, Proto, in addition to details regarding how it will operate and work with clients. → Read More
Profiles in Black Creativity: Andrew Thompson’s Distinct Designs
Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals. → Read More
This Super Bowl Ad Provides Info on Winning a Trip—to Space
Here’s an unconventional ad: One of the spots during the 2021 Super Bowl won’t advertise a product or service. Instead, it’s showing the opportunity to enter a trip—to space. → Read More
In Cheetos’ Super Bowl Ad, Shaggy’s ‘It Wasn’t Me’ Takes on New Meaning
In 2000, Shaggy’s It Wasn’t Me, a song about cheating on your girlfriend, was ubiquitous. Twenty-one years later, the earworm’s lyrics, much of which are NSFW, have been modified for none other than Cheetos. → Read More
Agencies Are Gaining More Clarity on How to Remain Valuable for Marketers
Last year, change was thrust upon agencies. While shops grappled with a suddenly remote workforce, clients were pulling or pausing ad spend while asking agencies to reconfigure campaigns and messaging to ensure relevance. → Read More
This Brooklyn Exhibition Displays the Stories of LGBTQ+ Seniors
Ronnie Gilliard Ellis Jr. met Earl, his partner of 44 years, in his thirties. But it wasn’t until the two were “well over 50” that they began coming out to others as a couple. → Read More
Bed Bath & Beyond Selects Muh-tay-zik Hof-fer as Lead Brand Agency
Muh-tay-zik Hof-fer has won the business following a review. → Read More
Former Leaders of Ogilvy’s Brand Consulting Practice Start Consultancy
Joanna Seddon and Nik Gharekhan have named their new firm Presciant. → Read More
Hill Holliday's Longtime CCO Lance Jensen Departs
He said it's "time for the next chapter," but didn't share his plans. → Read More
What Roles Will Be Most—and Least—In-Demand at Agencies in 2021?
Chief talent officers and creative operations directors are wanted, but managers will thin out → Read More
At 93 Years Old, Ginny Bahr Retires From Wunderman Thompson
She started at the agency in 1951, when it was still known as J. Walter Thompson. → Read More
These Are the Most 2020 Agency Holiday Cards
Eight shops that didn't shy away from the oddities and challenges of this year. → Read More
MDC Partners and Stagwell Group Agree to Merge
Mark Penn has led both companies since investing in MDC last year. → Read More
As Agencies Grapple With DEI, Some Lean Into Learning and Mentoring Initiatives
In a year that’s gone virtual, shops are coming up with ways to share skills and advice with underrepresented talent. → Read More