Minda Smiley, AdWeek

Minda Smiley


Philadelphia, PA, United States

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Recent articles by Minda:

Ahead of National Period Day, ‘See Red’ Argues for Menstruation Visibility

Period.org is spearheading the “menstrual movement.” → Read More

Meet the Women Running LA’s Top Advertising Agencies

6 female execs share insights on the creative benefits of working in Los Angeles. → Read More

In Striking Photos, Citi Captures How Young Girls Feel About the Gender Pay Gap

The campaign is part of the brand’s push to recruit and promote more women into senior roles. → Read More

TM Advertising Closes Its Doors After 85 Years

Exclusive: The Dallas-based agency, known for American Airlines and Nationwide work, had suffered client reductions. → Read More

How Chobani’s CCO Built an In-House Agency (Just Don’t Call It That)

Leland Maschmeyer joined the brand three years ago specifically to build and lead its internal creative team. → Read More

S4 Capital’s MediaMonks Merges With Digital Marketing and Creative Agency Firewood

It’s the latest merger from Martin Sorrell’s marketing firm. → Read More

Marc Pritchard Explains P&G’s Strategy on Promoting Diversity and Navigating Consumer Data

Plus, why the brand is implementing tech within its products. → Read More

KLM Future-Proofs Itself Through Sustainability Efforts and by Digitizing

The world’s oldest carrier tries to stay one step ahead. → Read More

Tinder Debuts Swipe Night, Its Apocalyptic Choose-Your-Own-Adventure Series

72andSunny Los Angeles is behind the effort. → Read More

At Helzberg Diamonds, Engaged Couples Can Get Married on the Spot

The jeweler recently ordained hundreds of employees to perform marriage ceremonies. → Read More

Work & Co Acquires Tendigi, a Mobile Design and Development Studio

The digital product agency locks in development team with experience in building native apps. → Read More

5 Foreign-Born Agency Creatives on the Many Difficulties of the Immigration Process

From the designer who’s also a Dreamer to a Canadian copywriter who simply gave up. → Read More

R/GA Promotes Jess Greenwood to Global Chief Marketing Officer

She previously led strategy for the agency’s U.S. offices. → Read More

Spotify Held an Exclusive Concert for Listeners of a New Orleans Playlist

The private event was part of a tourism campaign for the city. → Read More

A Trapped Butterfly Is an Eerie Metaphor for Journalism in The Guardian’s New Ad

The effort is part of the publisher’s push to reach 2 million paying supporters by 2022. → Read More

Wunderman Thompson Retains Creative Duties for Marine Corps

WPP agency will provide marketing and advertising support for recruiting efforts. → Read More

Wieden + Kennedy London’s Iain Tait Discusses the Agency’s Climate Change Initiatives

The shop is closing for the Global Climate Strike on Sept. 20. → Read More

GroupM Is Forming a Coalition to Help Brands Better Reach Multicultural Audiences

Disney, Google and Twitter are among the tech and publishing giants joining the alliance. → Read More

Culturally Relevant Ads Drive Brand Growth, ANA Study Finds

The Association of National Advertisers study marks the launch of the trade body’s #SeeAll movement. → Read More

British Agency Execs Make Fighting Climate Change Part of Their Job

The Purpose Disruptors put the climate crisis front and center in their work. → Read More