Minda Smiley, AdWeek

Minda Smiley


New York, NY, United States

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Recent articles by Minda:

BMW Chooses Anomaly London as Lead Global Agency for Mini Brand

The selection follows a pitch involving seven agencies. → Read More

Interns Face an Uncertain Summer as 4A’s Scrambles to Go Virtual With MAIP

The long-running multicultural program has raced to adapt to Covid-19. → Read More

How TD Bank Remade One of Its Most Popular Ads for the Quarantine Era

The 15-second spot was shot on an iPhone 11 Pro inside the actor's house. → Read More

72andSunny New York Hires BBH’s Brett Edgar as President

She’ll officially take on the role this summer. → Read More

7 Creative Ways Agencies Are Supporting Local Businesses

These simple yet clever ideas are helping communities in need. → Read More

Aflac Names Dagger as Agency of Record

The independent shop, based in Atlanta, replaces Publicis Seattle. → Read More

Despite Q1 Growth, IPG CEO Predicts Q2 Will ‘Not Be Pretty’

Holding company posted a minimal organic revenue increase, but is prepping for tough months ahead. → Read More

Barbarian Appoints Resh Sidhu for Top Creative Role

She joins from AKQA, where she served as group creative director. → Read More

Q&A: Behind Mark Read’s Plans to Protect WPP’s People, Clients and Future

The holding company CEO is optimistic despite obvious challenges ahead. → Read More

As Video Production Stalls, Agencies Rely on Tricks of the Trade

Stock footage, animation and archives are coming in handy since live-action shoots have been canceled and delayed. → Read More

Agency Freelancers Face Uncertainty as Marketers Press Pause Amid Pandemic

For the self-employed, finding reliable work has become even more challenging. → Read More

As Clients Take Longer to Pay Bills, Small Agencies Are Feeling the Pressure

Getting paid in a timely way is a worsening struggle for independent shops. → Read More

Digitas Cancels In-Person NewFront, Opting to Go Virtual

Details on when and how attendees can participate are still in the works. → Read More

SmileDirectClub CMO Shares How the Company Is Experimenting With Connected TV Ads

CMO shares strategy on streaming services. → Read More

Holding Company Stocks Drop 7.5% as Outbreak and Volatility Rattle the Market

Monday’s plunge hit an industry already facing long-term pressures. → Read More

Holding Company Stocks Drop 7.5% as Outbreak and Volatility Rattle the Market

Monday’s plunge hit an industry already facing long-term pressures. → Read More

Women of Color—and Leadership—Share Their Experiences With Workplace Inequality in Poignant PSA

Nonprofit Catalyst, which works to help women achieve leadership positions, put together the video. → Read More

Unprecedented Uncertainty: How the Coronavirus Is Disrupting the Global Advertising Industry

As the outbreak upends timelines and traditions, could this also prove to be a turning point? → Read More

How Agencies Are Addressing Ageism

The advertising industry is becoming more diverse and inclusive, but older workers still feel sidelined. → Read More

The Challenges Facing Diversity, Equity and Inclusion Leaders

Industry leaders share the DE&I hurdles they've come up against at MAIP Summit 2020. → Read More