Benjamin Savona, SmartCompany

Benjamin Savona

SmartCompany

Melbourne, VIC, Australia

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Recent:
  • Unknown
Past:
  • SmartCompany

Past articles by Benjamin:

Meghan Markle, an Aussie jewellery brand, and Instagram: Inside the mysteries of influencer marketing

You never quite know who is looking through you digital shop window, it may even be royalty as founder of Natalie Marie Jewellery found out recently, raising an important question surrounding advertising: Is 'influencer marketing' the next big thing? → Read More

This documentary taught Richard Branson a valuable lesson about fear

Richard Branson is one of the most well-known and successful businessmen in the world, so what could music kingpins Dr Dre and Jimmy Iovine teach him? Perseverance and using fear, apparently. → Read More

"It's probably rat poison squared": Warren Buffett launches fresh tirade on cryptocurrency

Oracle of the investment world Warren Buffett is turning heads again, labelling popular cryptocurrency Bitcoin as "probably rat poison squared". → Read More

Are consumers too "retail weary" to spend cash this Mother's Day? Businesses weigh in

Australians are set to spend a gargantuan $733 million dollars on Mother's Day this year, according to a survey by Australian comparison site Finder. But this number pales in comparison to that spent on Valentine’s Day. → Read More

What do SMEs want to see in Budget 2018? Here's their wish list

With the federal budget just around the corner, we ask small business owners around Australia for their pre budget wish list and what they are hoping to see on Tuesday evening from Parliament House. → Read More

Here are the words Jeff Bezos relies on for motivation every morning

Amazon founder Jeff Bezos has shared the inspirational quote he has stuck on the front of his fridge, which he has been reading for years. → Read More

The top 10 most complained about ads from the past 20 years

The top most complained about ads in the Ad Standards Board's 20-year history have been revealed, and all of them are television ads. → Read More

Six in ten Aussies buy organic: Inside the $2.4 billion industry

The organic food industry has burst onto the consumer scene in the last couple of years and new research released by Australia Organic suggest that it isn’t slowing down anytime soon. → Read More

Gender pay gaps revealed: The jobs where there's a huge difference between male and female incomes

New data from the ATO shows the industries in Australia where women earn more than men, and where men earn more than women. → Read More

Here are the postcodes with the highest and lowest incomes in Australia

Here are the postcodes with the highest and lowest salaries in Australia, according to the ATO. → Read More

Gmail is rolling out a major redesign: Here are five important new features

Google has today released a major update for one of its most popular products, Gmail. How will the changes affect... → Read More

Richard Branson has a new favourite book that we should all add to our "must-read" lists

New Power by Jeremy Heimans and Henry Timms is the latest book to grab the attention of Richard Branson, who's added it to his list of "must-read" books. → Read More

Aussie SMEs dominate best places to work in Asia thanks to their 'high-trust cultures'

Australian SMEs have dominated a list of Asia's best small and medium workplaces, produced by Great Places to Work. → Read More

What's in a name? Why micro-investment app Acorns changed its name to Raiz Invest

Micro-investment app Acorns has undergone an Australian re-branding and after working through hundreds of possibilities, has changed its name to Raiz Invest. → Read More

Nine out of ten Aussies have bailed on social plans to have food delivered: The rise of delivery culture continues

The food delivery space continues to boom, with Menulog saying nine out often of its customers have put off a social engagement because they had already ordered food and would prefer to stay at home. → Read More

Cider brand 5 Seeds avoids ad watchdog reprimand after claims its Instagram posts encouraged sunbaking

The Advertising Standards Board has dismissed a complaint directed at alcoholic beverage company Lion after viewers said an Instagram influencer's ad post for 5 Seeds cider didn't promote a sun-smart attitude. → Read More

Why UK pub chain Wetherspoon is shutting down all of its 900 social media accounts

UK pub operator Wetherspoon has made the decision to forgo the use of social media for its company going forward, claiming the platforms don't add anything valuable to the business. → Read More

Telehealth startup Coviu raises $1 million from Main Sequence to embed itself as a "solid competitor" in healthcare

Coviu, a startup developing advanced video telehealth platforms for healthcare professionals, has raised $1 million in funding from venture capital firm Main Sequence Ventures. → Read More

Unseasonal weather is causing "a major worry" for Aussie retailers as winter clothing piles up

Unseasonably hot weather has got retailers around Australia in a sweat, as they begin to slash prices on Autumn and winter clothing. → Read More

No experience? No worries: How Sharlene Barnes created $1.8 million app, Skool Loop

All it takes is an idea. With no experience in app development, Sharlene Barnes had only that - an idea that had stuck in her head ever since her children started attending school. → Read More