Ana Gotter
Business 2 Community
Orlando, FL, United States
Contact Ana
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Ana:
4 Video Analytics Platforms That Can Help You Track the Effectiveness of Your Campaigns
When it comes to tracking the effects of your video marketing campaigns, analytics are critically important. Analytics help you track what’s working and → Read More
A Look at the Most Viral Tide Commercials: How to Use Humor in Video Marketing
Tide is a well-established laundry detergent that also has a long history of advertising excellence–especially on TV. The brand’s unique combination of humor, brand awareness, and advertising strategy has led them to launch multiple viral ad campaigns over the past several years. In each instance, there are multiple tactics at play. Tide combines high-quality, humorous content with influencer… → Read More
Is TikTok Marketing Right for You?
With the rising popularity and entertainment value of the video marketing platform TikTok, many marketers and brands are wondering whether they should jump on the bandwagon. TikTok is a fairly new–but incredibly popular–platform that has only been on the scene for a few years. But it’s picking up speed quickly, and many brands want to get in on the ground floor. Before you jump in, though, you… → Read More
Video Marketing Design Mistakes That Could Be Holding You Back
When it comes to creating videos, you can’t neglect design. In a noisy landscape of brands competing for their audiences’ attention, you simply can’t afford to put less than stellar content out into the world–and that includes the design aesthetic of your videos. A well-designed video attracts new viewers, keeps existing viewers coming back, and delivers a consistent, branded experience to your… → Read More
How Social Media Stories Are Changing the Face of Social Video
A few years ago when Instagram Stories first rolled out, I didn’t think much of them. Why would people be interested in fleeting, disappears-after-24-hours content? And why would brands want to create them, when they would only have such a short lifespan? Clearly, I was wrong. Stories have become one of the most popular features on social media, and have now branched out from Instagram (who… → Read More
How to Make Your Direct to Consumer Advertising on Facebook More Successful
When done well, direct consumer advertising on Facebook can offer powerful profit growth. But all ad strategy is not created equally, and this is one area where you can’t see success if you’re only willing to dip a toe or two in the water. Ready to go full hilt? Keep reading to learn our tried and true strategy for D2C marketers who are ready for their campaigns to make more of an impact. First,… → Read More
8 Amazing Examples of Instagram Stories You Can Create in Two Minutes or Less
Instagram Stories are a fantastic way to share photo and video content with your audience–without a lot of fanfare, if you want. In fact, it’s incredibly easy to create short, informal Stories in two minutes or less. With 1 billion people actively using Instagram every month and 500 million of them using Stories daily, creating Story content is a brand signal boost you can’t afford to miss out… → Read More
Facebook’s Multiple Text Optimization: What Automated Dynamic Campaigns Mean for You
Facebook Ads can be exhausting to learn, but the system is a marketer’s dream once they start to figure it out. There is so much customization potential, allowing incredible creative options and insanely detailed targeting criteria that you can choose from, and all you need to know is how to leverage it. In the past few years, Facebook has done a lot to both give advertisers more control over… → Read More
Video Accessibility: What You Need for Your ADA Website Certification
In business, inclusivity of prime importance. It helps you reach your audience and makes your product, content, or service easily… → Read More
How to Use Video to Build Trust & Win Sales
Trust is a key component in every brand’s relationship with its audience. In order to build and maintain credibility, attract… → Read More
The Exhaustive List of Social Media Videos You Need
Have you seen an incredible video on YouTube and rushed to follow the channel, but after watching maybe ten or so videos realized you were getting bored of what felt like the same content being delivered in the exact same ways? This goes for all social platforms. Viewers automatically want to see new, interesting content that doesn’t feel like it’s being produced by following a formula (even if… → Read More
6 Ways to Scale Your Facebook Ad Campaigns FAst
Facebook Ads is one of the most potentially-profitably PPC platforms right now, especially with the high-engaging Instagram as part of its ad system. Brands of all sizes (and with budgets of all sizes) are relying heavily on this ad marketplace to reach new customers, develop brand awareness, and nurture users through the conversion process. Many businesses start small with only a few ad… → Read More
How Web-Based Startup Harry’s Used Storytelling To Shake Up the Men’s Razor Industry
Sometimes, brands are lucky enough to come up with a new spin on a product that’s so significant they don’t have trouble making a name for themselves. Others, however, are forced to break into an industry with so many big, established names for simple products that it’s hard to set themselves apart and keep their businesses moving forward. Few industries exemplify this as well as the razor… → Read More
Brand Video Breakdown: How Oreo Uses Bursts of Short Social Videos To Keep Their Audience Engaged
The verdict is out: shorter video on social typically performs better. While there’s definitely a place for long-form content on social media, the standard rule of thumb is that shorter videos (a minute or under, if not thirty seconds or less) will be most impactful and achieve the highest viewer retention rates. This means, of course, that you need a lot of super short social videos to keep… → Read More
The 8 Dos and Don’ts of Creating Videos For Branding
Brand videos are an outstanding medium that can be used to set yourself apart, tell your story, and connect with new customers. It’s kind of like the elevator pitch of online marketing, and the potential reach is exceptional. It’s easy to look at examples of exceptional brand videos and feel like they must have been created intuitively and seamlessly, but that isn’t always the case. As many… → Read More
The Ultimate Guide to Social Listening
Running a business can be a little like being in high school; one bad rumor (unfounded or totally justified) can…… → Read More
Video Branding 101: How to Use Video Marketing to Build Your Brand
There are some brands that seem, somehow, larger than life. They go beyond the business itself, and have become something special. Maybe they’re seen as authentic, or funny, or innovative, or good to the world. You’ve got everything from Wendy’s well-known snark to the adventurous Red Bull to the determined, Just-Do-It Nike. These are brands that become household names, and they become the go-to… → Read More
38 Mobile Marketing Statistics You Need to Know
Mobile is one of the big topics in marketing right now. The more glued to those tiny six-inch screens we become, the more important it is for marketers and businesses to be ready to adapt. And if you haven’t yet, it’s definitely time now. Mobile usage has increased significantly over the past few years, and that’s not changing any time soon. This means that you need mobile-oriented video… → Read More
7 Instagram Story Stickers You Should Be Using
There isn’t really any other word for it– Instagram Stories are just fun. They’re designed to be that way, with these Snapchat-copycats providing a break from your feed of edited-to-perfection content that’s displayed as soon as you open the app. While Stories may seem like an afterthought of Instagram, they’ve actually become integral to how and why the platform is used. They’re exciting and… → Read More
Facebook Marketplace Ads: Are They Right For You?
Every few months, it feels like Facebook is rolling out new features for their ad system. New targeting capabilities, new ad formats, new, new, new. And each time they do, marketers and advertisers are scrambling to decide if the new features will work for them, when to use it, and how it could impact their campaigns. Sometimes, those answers aren’t immediately clear. Instagram Ads, for example,… → Read More