Ken Wheaton
Advertising Age
New York, NY, United States
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Welcome Remarks, Digital Conference 2016
The content you are trying to view is available to Insider Members only. It comes with ALL the other videos from this event. If you are a Insider Member you can access this content as part of your member benefits by logging in. If you are not a Insider Member, join today to gain access to this exclusive content. → Read More
Who’s Your Ambassador? Part 2
From musicians to beauty bloggers, today’s content creators are utilizing the power of the internet to build followings and interact with fans. Hear from the stars of social media and brand partners on how they collaborate authentically. → Read More
Who’s Your Ambassador? Part 2
From musicians to beauty bloggers, today’s content creators are utilizing the power of the internet to build followings and interact with fans. Hear from the stars of social media and brand partners on how they collaborate authentically. → Read More
Welcome Remarks, Digital Conference 2016
The content you are trying to view is available to Insider Members only. It comes with ALL the other videos from this event. If you are a Insider Member you can access this content as part of your member benefits by logging in. If you are not a Insider Member, join today to gain access to this exclusive content. → Read More
What You Can Learn From the Social Media Crisis That Wasn't
This is only a hamburger. Credit: Courtesy McDonald's As the editor of advertising age, I don't get to do as much actual editing as I'd like to do. While I'm stuck in meetings and dealing with budgets, the other folks are having all the fun. So I was pretty excited last week when I overheard some discussion on headlining a Lowdown item and I was able to contribute the following: "Lowdown:… → Read More
In the Wake of the Election: Humble Pie With a Dash of Bragging
Credit: Joe Raedle/Getty Images The presidential election didn't go the way I thought it would. But I wasn't completely caught off guard by the results. And for that, I should take a moment to thank the legions of Donald Trump supporters who cluttered up my Facebook feed throughout this election cycle. They often saddened me, angered me, drove me to typing 200-word comments only to delete them… → Read More
Like It or Not, Donald Trump Is a Purpose-Driven Brand
Will Trump's brand empire survive the passions he's ignited? Credit: AdAge composite. Empire perfume: PRNewsfoto/Trump Organization; Trump: Gage Skidmore; Trump Chicago: Basil D. Soufi; all others: iStock If there's one thing that all marketing thought leaders can agree on in the 21st century, it's that brands must have a purpose. Advertising just isn't enough. A brand needs a point of view. As… → Read More
A Crisis Gone to Waste: Why Samsung Shouldn't Have Canceled ANA Presentation
Christoph Waltz Gets 'Busy, Busy, Busy' in Samsung Galaxy Note S7 Olympics Ad Credit: Samsung A couple of thousand people are going to descend on Orlando, Fla., this week for the Association of National Advertisers' annual Masters of Marketing conference. I'll be among the horde subjected to case study after case study, in which marketers take to the stage and humblebrag about how they've… → Read More
Ad Review: Skittles Makes the Play of the Week
When Donald Trump Jr. used a picture of Skittles to make a point about the refugee crisis and terrorism, social media users clamored for an immediate response from the brand. But Skittles kept quiet on social media, instead releasing a short statement. Ad Age Editor Ken Wheaton calls the antimarketing effort damn fine marketing in this week's video Ad Review. → Read More
Pharmaceutical Marketers Need to Take a Chill Pill
Credit: Illustration by Kelsey Dake Are pharmaceutical executives insane or have they simply been dipping into the product a little too much? It's a rude question, I know, but it's one worth asking. I was a little flummoxed by some of the industry "reasoning" put forward in our piece about pharmaceutical companies turning to terror tactics in their marketing. To be clear, no one's confused about… → Read More
Video Ad Review: AT&T Anti-Texting Ad a Punch in the Gut
Ad Age Editor Ken Wheaton says AT&T's anti-text ad is a punch in the gut, but is hard to watch more than once. → Read More
McDonald's Win Is Only the Beginning for Wendy Clark and Omnicom
DDB North America CEO talks about how she won McDonald's and what's next for the agency and the fast-feeder. → Read More
National TV 'News' Scores an Epic Fail for an Epic Flood in Louisiana
Ad Age Editor Ken Wheaton is madder than a wet cat about TV's coverage of the Louisiana floods. → Read More
Clinton Campaign: Whatever You Do, Don't Look at This Trump Ad
Clinton campaign draws attention to anti-Clinton ad being run by pro-Trump super PAC. → Read More
Pokemon Go: A Crazy, Over-the-Top Tech Fad That Might Actually Help Your Business
The good news for marketers -- some of them -- is that Pokemon Go seems to hold legitimate opportunities. → Read More
Shocker: Week in Southern France Not Bad Way to Make Living
Ken Wheaton strives not to complain about a week in beautiful Cannes. → Read More
Under Armour's 'Phelps' Wins Film Craft Grand Prix
Under Armour's "Phelps" ad from agency Droga5 takes home the Film Craft Grand Prix at 2016 Cannes Lions International Festival of Creativity. → Read More
Harvey Nichols' Shoplifting Ad Takes Film Grand Prix at Cannes
Harvey Nichols ad 'Shoplifters,' from Adam & Eve/DDB, takes the 2016 Film Grand Prix at Cannes. → Read More
U.N. Gathers Holding Company Heads on One Stage at Cannes for 'Biggest Anti-Poverty, Pro-Planet Mission'
At Cannes, the biggest ad agency networks have promised to set aside differences to tackle sustainability goals. → Read More
Cannes Day Four: An Ad-Tech Culling, a Gender Scandal and the Ad Age Party
Omnicom CEO John Wren was on hand in Cannes to congratulate Dieste's Nicholas Ross and Nicole Hamilton for winning the Ad Age cover contest. → Read More