Shannon Willoby
Business 2 Community
Phoenix, AZ, United States
Contact Shannon
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Shannon:
No Job, No Problem: Why Getting Laid Off Isn’t So Bad After All
Getting laid off isn’t so bad if you’re a masochist. But for the rest of us, well, let’s just say it’s not quite as fun. When I found myself without a job at noon on a Thursday, it felt bad.… → Read More
22 Thanksgiving Marketing Ideas Your Customers Will Gobble Up
November is a big month for small business owners. There’s Thanksgiving, Black Friday, and Small Business Saturday — all stuffed together in a three-day span. (Not unlike a small-business… → Read More
13 Eerily Effective Halloween Marketing Tips for Online Sellers
When you think of seasonal marketing, you might go straight for the big guns, like Black Friday and Cyber Monday. But pump the brakes for a second because there is another opportunity lurking in the… → Read More
10 Halloween Marketing Ideas for Brick-and-Mortar Businesses
Why should you do anything special for the month of October? Because Halloween marketing, or seasonal marketing in general, gives you the opportunity to shake up what your customers normally expect f… → Read More
34 Ways to Promote Your Online Shop Like a Pro
Have you been doing all you can to get more sales at your online store? If your end-goal is steady, year-round profit, (and whose isn’t?), then you’re going to have to do more than just s… → Read More
How a Sticker Can Create Viral Interest in Your Company
When I was in high school, a student showed up one day with a bunch of happy face stickers. One by one, he gave them out to his friends, who then gave a few out to their friends (and so on and so on)… → Read More
How Customer Service Is a Lot Like Foreplay
Have you been a little selfish with your customers lately? Ignoring their needs, not listening to their desires, or just flat-out hoping to move from zero to sale with little to no effort on your par… → Read More
12 Reasons Your Online Shop Is Failing (And What You Can Do About It)
You’ve set up your online shop and now you’re just kicking back and waiting for the orders to come rolling in. But if you’re still waiting. And waiting. And waiting. Maybe it’s time y… → Read More
A Definitive Guide to Writing Damn-Good Product Descriptions
There are a lot of factors that go into making sales online (great user experience, fair pricing, enticing images, etc.), but your product description is a major player in this process and shouldn’… → Read More
Fall Is Coming: A Seasonal Marketing Strategy for Small Business Owners
Fall gives us cooler weather, pumpkin-spice lattes, and perhaps the greatest gift of them all: the holiday shopping season. From local festivals to online-shopping events dedicated to supporting smal… → Read More
Insta-Hooked: 12 Instagram Story Ideas Your Followers Will Love
Why is ephemeral content so damn irresistible? Because it plays on the apparently severe case of FOMO — fear of missing out — that’s constantly running through all of us. With just… → Read More
Everyone’s a Writer: How to Skyrocket Your Writing Skills in 4 Easy Steps
But I’m not a writer. If you’re thinking this, you’re wrong. You may not be writing novels, but you are writing — and quite often. Emails — both personal and professiona… → Read More
12 ways to polish and elevate your content marketing efforts
Sign up for webinars, listen to podcasts, and publish posts on LinkedIn. Also, try creating custom images and meticulously fine-tuning your SEO. → Read More
Winning Over Window Shoppers: How to Get That Sale Every Time
They browse, possibly ask a question or two, and then slip silently away like a ship in the night, never to be seen again. Ahh, window shoppers — interested enough to look at what you have to o… → Read More
11 Instagram Post Ideas Your Followers Will Actually Like
Is your Instagram account a ghost town? Do your posts tumble past your followers sight unseen? Are you haunted by the success of your competitors’ Instagram accounts? If you answered “yes… → Read More
Hello? How Ignoring a Ringing Phone Just Cost You a Customer
You’re insanely swamped. And, of course, that’s when the phone rings. So you ignore it. They’ll call back, you think. Or maybe, right at this moment, you’re too stressed or ov… → Read More
12 Ways to Become Insanely Good at Content Marketing
You’ve got a blog, an email-subscriber list a mile long, and you UTM all of your social media content because this ain’t your first content marketing rodeo. But this isn’t enough fo… → Read More
Low Sales? Use This Checklist to Figure Out Where You’re Going Wrong
Don’t let low sales dash your dreams. Use this marketing checklist instead to figure out where you’re going wrong. Yeah, it might take a little revision — or a whole lot — but… → Read More
The Game of Thrones Guide to Ruthless Content Marketing
In the competitive world of content marketing, winter is always here. And that means you don’t have the luxury of sipping wine out of a goblet whilst waiting for your posts to go viral. No, you’r… → Read More
The King Henry VIII Guide to Killer Content Marketing
If we must still say “content is king,” why not turn to a real king – King Henry VIII specifically – to teach us all about it? → Read More