Kate Maddox
Advertising Age
Los Angeles, CA, United States
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Past articles by Kate:
CDW Rolls Out New Ads Featuring a Barista, a Class Clown and a Fanny-Pack Wearer
Tech company CDW is rolling out new TV spots today in its "IT Orchestration by CDW" brand campaign, featuring a barista, a class clown and a fanny-pack wearer. CDW will introduce five new ads, created by Ogilvy & Mather Chicago, showcasing its partnerships with technology companies including Cisco, Dell, HP, Hewlett Packard Enterprise and Intel. "Dell is a new partner since the March… → Read More
Ally Financial Starts First Unified Brand Campaign
Ally Financial is beginning its first unified brand campaign, called "Do It Right," to show how it goes above and beyond for its customers. → Read More
Thomson Reuters Takes Over Grand Central Station
To reach business commuters in New York City, Thomson Reuters is taking over Grand Central Station with a month-long campaign. → Read More
Dentsu Acquires Programmatic Shop Accordant
Dentsu Aegis Network will acquire programmatic shop Accordant Media, its third data-focused acquisition this year. → Read More
IBM Wants You to Know That AI Is Not Futuristic
IBM is launching new TV ads this week showing how artificial intelligence and cloud-based computing are here today and are transforming businesses. → Read More
Intel Taps TBWA/Chiat/Day for Global B-to-B Creative
Intel has named TBWA/Chiat/Day global b-to-b agency of record, charged with developing an integrated campaign to reach senior business and IT decision-makers. → Read More
Plastic Mobile Tries to Lure U.S. Tech Companies to Canada
Plastic Mobile is sending U.S. tech startups a direct mail kit with items that are uniquely Canadian to urge companies to consider moving to Canada. → Read More
Small Business Marketing Challenges Inspire The UPS Store Campaign
The UPS Store is rolling out new TV ads showing what can happen when small businesses don't do a good job marketing to customers. → Read More
GE Creates World's First 'Connected Volcano'
GE is partnering with explorer Sam Cossman at Qwake to install sensors in a live volcano in Nicaragua, and is sharing the journey on social media. → Read More
Trading Technologies Launches First Major Marketing Campaign
Trading Technologies debuted its first major marketing campaign, called "Don't Just Trade. Conquer." → Read More
How Do Vulcans Buy a House on Earth? With Rocket Mortgage
Quicken Loans teamed up with Paramount Pictures to launch "Star Trek" themed ads featuring a Vulcan couple buying a house on Earth with Rocket Mortgage. → Read More
Vonage Takes Over Office Building With Drones, Jet Packs, Holograms
Vonage launched a Business Tech Takeover at an office building in Atlanta, complete with drones, flying jet packs and holograms. → Read More
Vonage Shows 'Ultimate Business Fails' in New Campaign
In new TV spots, Vonage shows the gap that exists between technological advancements and not being able to get business video conferencing systems to work. → Read More
Microsoft Tops the List of Most Valuable B-to-B Brands
Microsoft tops the list of BrandZ's first-ever ranking of the Top 20 Most Valuable B2B Brands. → Read More
Let the Games Begin With GE's 'Drone Week'
GE is kicking off "Drone Week" next week to showcase its sponsorship of the Summer Olympics and show how its technology is helping to power the Games. → Read More
HPE, Paramount Team Up to Take Technology to 'Star Trek' Level
Hewlett Packard Enterprise is partnering with Paramount Pictures on its upcoming movie "Star Trek Beyond" and rolling out a new campaign. → Read More
ANA/BMA16: CMOs and CEOs Say 'Build Consensus'
A panel of CMOs and CEOs at the ANA/BMA16 conference said consensus building and finding allies are important in decision-making. → Read More
ANA/BMA16: How GE Has Reinvented Storytelling
Linda Boff, CMO at GE, kicked off the ANA/BMA16: Masters of B2B Marketing conference with a keynote presentation on how GE has reinvented storytelling. → Read More
ANA/BMA16: A Business Insurance Company Embraces Risk
Russell Findlay, CMO at business insurer Hiscox, discussed its successful brand campaign at ANA/BMA16 conference in Chicago. → Read More
Only Half of B-to-B Buyers Would Buy More From Current Vendors
B-to-b marketers need to provide more post-sale support to customers, according to research from SiriusDecisions. → Read More